CleverTap is a Mobile Marketing Platform with app marketing automation helping the app marketers to retain user engagement and win back users through clever mobile marketing strategies and mobile app metrics.

### [Big Data is not about the Data. It is about the Analytics](https://article.voxsnap.com/clevertap/big-data-is-not-about-the-data-it-is-about-the-analytics)

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business understands the power of data, but very few are able to successfully harness it.