# Why Top Brands Spend More on Out of Home

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.”.

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# What is Experiential Marketing?

It goes by a lot of names: “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name.

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# Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation.” Out of Home media is currently on the.

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# Why Should You Include Out of Home in Your Media Plan?

In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile.

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# What is Out of Home Media? - An Introduction

What is Out of Home Media? Well... Billboards right? There… that was easy. Hold up, not so fast … When we talk to advertisers that are new to the Out of Home advertising category.

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# Emerging Trends That Will Shape the Future of Digital Out of Home

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies, Bulova watches ran the first official, paid television adv.

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# Realizing the Full Potential of Out Of Home Media

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget but take dollars.