Content & lead generation for complex B2B sales. glassCanopy market hard-to-describe products to hard-to-find audiences with B2B lead generation services.

Marketing to Doctors, Part 5: Measuring and Optimizing Results

I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re no

From glassCanopy

Marketing IT Infrastructure, Part 2: Messaging & Segmentation

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard.

From glassCanopy

Marketing IT Infrastructure, Part 1: Defining the Challenge

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead a

From glassCanopy

Marketing to Doctors, Part 4: Lead Generation

This is the fourth article in a five-part series on marketing to doctors. In this post, we’ll talk about how to reach your physician audience and capture leads. Previously we talked abo

From glassCanopy

Marketing to Doctors, Part 3: Content Marketing

This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked abou

From glassCanopy

Marketing to Doctors, Part 2: Messaging & Segmentation

This is the second of a five-part series on marketing to doctors. In this post, we’ll look at some of the factors to consider in developing your messaging and segmentation.

From glassCanopy

Marketing to Doctors, Part 1: Defining the Challenge

This is the first of a five-part series on marketing to doctors. In this post, we’ll look at the some of the reasons marketing to doctors is so hard. In future posts, we’ll examine segm

From glassCanopy