### [Startup Playbook - The Idea](https://article.voxsnap.com/ycombinator/idea)

[Y Combinator](http://playbook.samaltman.com/#idea)

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### Featured

Alexa, tell VoxSnap to play "Going public: How CFO Lee Kirkpatrick got Twilio ready for its stock market debut"

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13 min

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Finance

### [Going public: How CFO Lee Kirkpatrick got Twilio ready for its stock market debut](https://article.voxsnap.com/svb/preparing-for-an-ipo)

CFO Lee Kirkpatrick of Twilio sheds light on the painstaking work that takes place inside a company as it plans and prepares for an IPO.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/preparing-for-an-ipo?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Startup Insurance: Everything Founders Should Know About Protecting Their Company"

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BusinessEntrepreneurship

### [Startup Insurance: Everything Founders Should Know About Protecting Their Company](https://article.voxsnap.com/svb/startup-insurance-guide-for-founders)

In the rush to launch, first-time founders sometimes neglect startup insurance. But seasoned entrepreneurs are more likely to invest in it. Learn why here.

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/startup-insurance-guide-for-founders?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Tactical tips for managing your startup’s cash flow](https://article.voxsnap.com/svb/tips-managing-startup-cash-flow)

Good financial hygiene and spending habits will strengthen the odds that your startup will succeed. Read on for smart cash flow management tips for startups

From [Silicon Valley Bank](https://www.svb.com/blogs/liam-fairbairn/startup-cash-flow-management-tips?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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#### Startup Playbook - Intro

2 min

ListenListening

#### Startup Playbook - The Idea

6 min

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#### Startup Playbook - A Great Team

3 min

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#### Startup Playbook - A Great Product

4 min

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#### Startup Playbook - Great Execution

4 min

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#### Startup Playbook - Growth

6 min

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#### Startup Playbook - Focus & Intensity

3 min

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#### Startup Playbook - Jobs of the CEO

6 min

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#### Startup Playbook - Hiring & Managing

4 min

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#### Startup Playbook - Competitors

1 min

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#### Startup Playbook - Making Money

2 min

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#### Startup Playbook - Fundraising

1 min

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#### Startup Playbook - Closing Thought

1 min

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Alexa, tell VoxSnap to play "5 tips for fundraising during a downturn for startups"

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8 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [5 tips for fundraising during a downturn for startups](https://article.voxsnap.com/svb/5-tips-for-fundraising-during-a-downturn-for-startups)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/raising-capital/5-tips-for-fundraising-during-a-downturn-for-startups)

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BusinessEntrepreneurship

### [A founder's persistence in therapeutics](https://article.voxsnap.com/svb/founders-persistence-in-therapeutics)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/a-founders-persistence-in-therapeutics)

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BusinessEntrepreneurship

### [Five startup marketing tips for founders](https://article.voxsnap.com/svb/five-startup-marketing-tips-for-founders)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/five-startup-marketing-tips-for-founders)

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BusinessEntrepreneurship

### [How to Be a Successful Series B CEO](https://article.voxsnap.com/svb/how-to-be-a-successful-series-b-ceo)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/how-to-be-a-successful-series-b-ceo)

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Alexa, tell VoxSnap to play "Executive Recruiting: Tips to bolster hiring and retain key talent"

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BusinessEntrepreneurship

### [Executive Recruiting: Tips to bolster hiring and retain key talent](https://article.voxsnap.com/svb/tips-to-bolster-hiring)

From [Silicon Valley Bank](https://www.svb.com/business-growth/building-a-team/executive-recruiting-tips-to-bolster-hiring-and-retain-key-talent)

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Alexa, tell VoxSnap to play "The benefits of getting senior-level experience with fractional hiring"

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BusinessEntrepreneurship

### [The benefits of getting senior-level experience with fractional hiring](https://article.voxsnap.com/svb/getting-senior-level-experience-with-fractional-hiring)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/getting-senior-level-experience-with-fractional-hiring)

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BusinessEntrepreneurship

### [5 trends VCs, investors and founders are talking about](https://article.voxsnap.com/svb/5-trends-vcs-investors-and-founders)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/5-trends-vcs-investors-and-founders-are-talking-about)

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Alexa, tell VoxSnap to play "6 legal considerations for life science and healthcare startups"

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BusinessEntrepreneurship

### [6 legal considerations for life science and healthcare startups](https://article.voxsnap.com/svb/6-legal-considerations-for-life-science)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/6-legal-considerations-for-life-science-and-healthcare-startups)

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Alexa, tell VoxSnap to play "Tips on surviving an economic downturn from a serial founder:"

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6 min

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BusinessEntrepreneurship

### [Tips on surviving an economic downturn from a serial founder:](https://article.voxsnap.com/svb/surviving-an-economic-downturn)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-strategy/surviving-an-economic-downturn)

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Alexa, tell VoxSnap to play "Life science startup hubs: Advantages of Texas"

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BusinessEntrepreneurship

### [Life science startup hubs: Advantages of Texas](https://article.voxsnap.com/svb/advantages-texas-life-science-startup)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-strategy/advantages-of-texas-for-life-science-startups)

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BusinessEntrepreneurship

### [Life science startup hubs: Advantages of New York](https://article.voxsnap.com/svb/life-science-startup-advantages-new-york)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-strategy/life-science-startup-hubs-advantages-of-new-york)

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BusinessEntrepreneurship

### [Help your startup learn responsible spending habits](https://article.voxsnap.com/svb/help-your-startup-learn-responsible-spending-habits)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-culture/build-responsible-spending-into-your-startup-culture)

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BusinessEntrepreneurship

### [A question of capital: Essential advice for first-time founders from those who know](https://article.voxsnap.com/svb/essential-advice-for-first-time-founders)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/raising-capital/a-question-of-capital-what-first-time-founders-should-consider-when-raising-funding-from-those-who-know)

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### [Supersized seed funding: Blessing or a curse?](https://article.voxsnap.com/svb/supersized-seed-funding-blessing-or-a-curse)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/raising-capital/supersized-seed-funding-blessing-or-a-curse)

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BusinessEntrepreneurship

### [Angel Investing vs Venture Capital: Five things founders need to know](https://article.voxsnap.com/svb/angel-investing-vs-venture-capital-five-things-founders-need-to-know)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/angel-investing-vs-venture-capital-five-things-founders-need-to-know)

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Alexa, tell VoxSnap to play "The Advantage of Oz: Offshore Tax Rebates for LSHC R&D in Australia"

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BusinessEntrepreneurship

### [The Advantage of Oz: Offshore Tax Rebates for LSHC R&D in Australia](https://article.voxsnap.com/svb/the-advantage-of-oz-offshore-tax-rebates)

From [Silicon Valley Bank](https://www.svb.com/industry-insights/healthcare-life-science/the-advantage-of-oz-offshore-tax-rebates-for-lshc-rd-in-australia)

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Alexa, tell VoxSnap to play "Five Healthcare & Life Science Industry Trends for Startup Founders"

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14 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Five Healthcare & Life Science Industry Trends for Startup Founders](https://article.voxsnap.com/svb/5-healthcare-industry-trends-for-startup-founders)

From [Silicon Valley Bank](https://www.svb.com/industry-insights/healthcare-life-science/healthcare-and-life-science-industry-trends-for-startup-founders-to-watch)

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Alexa, tell VoxSnap to play "Why incorporate in Delaware?"

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10 min

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BusinessEntrepreneurship

### [Why incorporate in Delaware?](https://article.voxsnap.com/svb/why-incorporate-in-delaware)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/why-incorporate-in-delaware)

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Alexa, tell VoxSnap to play "Intro from Andrew Oddo"

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BusinessEntrepreneurship

### [Intro from Andrew Oddo](https://article.voxsnap.com/svb/playlist-intro-from-andrew-oddo)

From [Silicon Valley Bank](https://www.svb.com/founders-playbook)

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Alexa, tell VoxSnap to play "Types of corporations and how to incorporate your startup"

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BusinessEntrepreneurship

### [Types of corporations and how to incorporate your startup](https://article.voxsnap.com/svb/types-of-corporations-and-how-to-incorporate-your-startup)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/types-of-corporations-and-how-to-incorporate-your-startup)

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Alexa, tell VoxSnap to play "Venture Capital Term Sheets: A Guide"

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11 min

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BusinessEntrepreneurship

### [Venture Capital Term Sheets: A Guide](https://article.voxsnap.com/svb/venture-capital-term-sheets-a-guide)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/venture-capital-term-sheets)

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Alexa, tell VoxSnap to play "What is Venture Capital?"

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11 min

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BusinessEntrepreneurship

### [What is Venture Capital?](https://article.voxsnap.com/svb/what-is-venture-capital)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/what-is-venture-capital)

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Alexa, tell VoxSnap to play "Healthcare Investments: Latest trends show a spike in capital funding"

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10 min

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BusinessEntrepreneurship

### [Healthcare Investments: Latest trends show a spike in capital funding](https://article.voxsnap.com/svb/healthcare-investments)

From [Silicon Valley Bank](https://www.svb.com/industry-insights/healthcare-life-science/healthcare-investments-latest-trends-show-a-spike-in-capital-funding)

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### [Managing startup equity](https://article.voxsnap.com/svb/managing-startup-equity)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-equity/managing-startup-equity)

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### [Managing Cash Flow After Series A Funding](https://article.voxsnap.com/svb/managing-cash-flow-after-series-a-funding)

From [Silicon Valley Bank](https://www.svb.com/business-growth/cash-flow-management/managing-cash-flow-after-series-a-funding?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How a Construction Tech Startup Used Series A Funding to Drive Growth](https://article.voxsnap.com/svb/how-construction-tech-startup-used-series-a)

From [Silicon Valley Bank](https://www.svb.com/business-growth/access-to-capital/how-a-construction-tech-startup-used-series-a-funding-to-drive-growth)

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### [What To Expect From Your Lead Series A Investor](https://article.voxsnap.com/svb/what-to-expect-from-your-lead-series-a-investor)

From [Silicon Valley Bank](https://www.svb.com/business-growth/access-to-capital/what-to-expect-from-your-lead-series-a-investor?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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### [Turning VC Capital Into Fuel To Accelerate Growth Strategy](https://article.voxsnap.com/svb/accelerate-growth)

From [Silicon Valley Bank](https://www.svb.com/business-growth/access-to-capital/turning-vc-capital-into-fuel-to-accelerate-growth-strategy?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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### [Metrics That Matter: Goal-Setting And Accountability Post-Series A](https://article.voxsnap.com/svb/metrics-that-matter)

From [Silicon Valley Bank](https://www.svb.com/business-growth/access-to-capital/metrics-that-matter-goal-setting-and-accountability-post-series-a)

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BusinessEntrepreneurship

### [Stages of Venture Capital](https://article.voxsnap.com/svb/stages-of-venture-capital)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/vc-relations/stages-of-venture-capital?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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### [What are The Three Stages of a Startup?](https://article.voxsnap.com/svb/what-are-the-three-stages-startup)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/what-are-the-three-stages-of-a-startup)

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### [How do startup accelerators work?](https://article.voxsnap.com/svb/how-do-startup-accelerators-work)

From [Silicon Valley Bank](https://www.svb.com/startup-insights/startup-growth/how-do-startup-accelerators-work)

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BusinessEntrepreneurship

### [The Most Important Numbers at the Heart of Every Life Sciences and Healthcare Pitch](https://article.voxsnap.com/svb/heart-of-every-life-sciences-healthcare-pitch)

From [Silicon Valley Bank](https://www.svb.com/industry-insights/healthcare-life-science/the-most-important-numbers-at-the-heart-of-every-life-sciences-and-healthcare-pitch)

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BusinessEntrepreneurship

### [A Guide to Starting Your Own Business](https://article.voxsnap.com/svb/a-guide-to-starting-your-own-business)

While the time may be right, starting a business is hard. But with an idea, a plan, funding and a team to pull it together, you can be on your way to success.

From [Silicon Valley Bank](https://www.svb.com/blogs/armando-a-argueta/guide-to-starting-your-own-business)

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BusinessEntrepreneurship

### [How to Create a Pitch Deck](https://article.voxsnap.com/svb/how-to-create-a-pitch-deck)

While an outstanding startup pitch deck by itself can't land the financing you need, it can certainly improve your chances of getting the meeting you need to present your idea.

From [Silicon Valley Bank](https://www.svb.com/blogs/blake-armstrong/how-to-create-investor-pitch-deck-vc-angels)

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Health

### [Healthcare and Biotech Go Global](https://article.voxsnap.com/svb/Healthcare-and-Biotech-Go-Global)

The worldwide spread of the COVID-19 pandemic has cast a spotlight on a new reality for the healthcare and biotech industries: thinking globally can be critical to speeding up innovatio

From [Silicon Valley Bank](https://www.svb.com/blogs/kate-walsh/healthcare-and-biotech-go-global)

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Health

### [Making healthcare more accessible across the U.S.](https://article.voxsnap.com/svb/healthcare-more-accessible-across-us)

In the past year, the pace of innovation in healthcare sectors like biopharma, health technology, med devices, diagnostics and tools has accelerated. But overall, the industry hasn’t ma

From [Silicon Valley Bank](https://www.svb.com/blogs/christopher-moniz/making-healthcare-more-accessible-across-the-u.s)

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Health

### [The Future of Investing in Healthcare Innovation](https://article.voxsnap.com/svb/Future-Investing-Healthcare-Innovation)

Despite the Covid-19 pandemic and its impact on communities and workplaces, 2020 was a banner year for healthcare innovation. Venture investments in four sectors – biopharma, health-tec

From [Silicon Valley Bank](https://www.svb.com/blogs/katherine-andersen/the-future-of-investing-in-healthcare-innovation)

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BusinessEntrepreneurship

### [How Venture Debt Works](https://article.voxsnap.com/svb/how-does-venture-debt-work)

If you are going to raise institutional venture capital to build and grow your business, it’s worthwhile to consider using venture debt to complement the equity you raise. Venture debt

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/how-does-venture-debt-work?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Startup Fundraising: How the Pandemic is Changing Opportunities for Founders](https://article.voxsnap.com/svb/startup-fundraising-trends-insights)

During the pandemic, investors are cautious, but that doesn't mean they're not looking to invest. At TechCrunch Disrupt, we discussed recent startup fundraising trends.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/startup-fundraising-trends-insights?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How to Secure Data While Working Remotely"

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BusinessEntrepreneurship

### [How to Secure Data While Working Remotely](https://article.voxsnap.com/svb/security-tips-for-remote-workers)

How to protect company data while working remotely for startups. These security tips for remote workers will help you overcome work from home security concerns.

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/security-tips-for-remote-workers?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Planning Back to Office? Here’s How You Can Work Safely in Your Office](https://article.voxsnap.com/svb/planning-back-to-office-for-your-startup)

COVID 19 has made startups reimagine the work environment. Here is the guide that explains the ways startups should plan to re open and get back to office in the post pandemic world.

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/planning-back-to-office-for-your-startup?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Diversity and Entrepreneurship: Stories From Investors and Founders Disrupting the Startup Ecosystem](https://article.voxsnap.com/svb/diversity-and-entrepreneurship)

At TC Disrupt, we relive the stories of entrepreneurs who succeeded at delivering a social change. Learn about how diversity in entrepreneurship is disrupting the startup culture.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/diversity-and-entrepreneurship?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Defining Company Culture: 6 Ways to Improve Company Culture While Working Remotely"

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BusinessEntrepreneurship

### [Defining Company Culture: 6 Ways to Improve Company Culture While Working Remotely](https://article.voxsnap.com/svb/Culture-While-Working-Remotely)

Culture is what turns the ideas of lean startups into businesses. It’s the “blaze your own trail” ethos that Salesforce is known for. It’s the employee empowerment and inclusivity that

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/ways-to-keep-building-company-culture-while-working-remotely?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "19 Common Misconceptions About Botkeeper"

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Finance

### [19 Common Misconceptions About Botkeeper](https://article.voxsnap.com/botkeeper/19-common-misconceptions-about-botkeeper)

The internet is full of misinformation, and that’s no surprise to anyone. In fact, 52% of Americans believe they’re served fake news on a regular basis. And the leading source of misinf

From [Botkeeper](https://www.botkeeper.com/blog/19-common-misconceptions-about-botkeeper)

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Alexa, tell VoxSnap to play "10 Compelling Reasons to Automate Bookkeeping in Your Accounting Services"

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Finance

### [10 Compelling Reasons to Automate Bookkeeping in Your Accounting Services](https://article.voxsnap.com/botkeeper/10-compelling-reasons-to-automate-your-bookkeeping)

Here’s some exciting news for automation nerds like us: automated bookkeeping services are rapidly gaining in popularity! We know—it’s pretty cool. In fact, according to Sage’s Practice

From [Botkeeper](https://www.botkeeper.com/blog/10-compelling-reasons-to-automate-your-bookkeeping)

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Alexa, tell VoxSnap to play "8 Tips for Getting Your Firm Acquired"

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Finance

### [8 Tips for Getting Your Firm Acquired](https://article.voxsnap.com/botkeeper/8-tips-for-getting-your-firm-acquired)

There are lots of reasons why a CPA firm might be ready for acquisition. Business climate changes, firm growth, or partners reaching retirement age are some of the most common.

From [Botkeeper](https://www.botkeeper.com/blog/8-tips-for-getting-your-firm-acquired)

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Alexa, tell VoxSnap to play "The Anatomy of a Great CPA Firm Explained"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [The Anatomy of a Great CPA Firm Explained](https://article.voxsnap.com/botkeeper/the-anatomy-of-a-great-cpa-firm-explained)

When you think of a CPA firm that seems to have it all together, what comes to mind? Is it their services and clientele? Their firm size or funding? Maybe it’s their influence in the ac

From [Botkeeper](https://www.botkeeper.com/blog/the-anatomy-of-a-great-cpa-firm-explained)

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Surviving The Internet’s Biggest Downturn Through Forced Reinvention](https://article.voxsnap.com/svb/retrenchment-strategy-lessons-dotcom-bust)

Amid the uncertainty of Covid-19, retrenchment may be required for some struggling companies to survive. Read on for lessons from Dotcom bust success story

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/retrenchment-strategy-lessons-dotcom-bust?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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8 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Surviving an Economic Disaster Means Being Flexible, Except About the Inevitability of Your Vision](https://article.voxsnap.com/svb/surviving-an-economic-disaster-tom-gonser)

Tom Gonser, who stepped down as DocuSign’s Chief Strategy Officer in 2016, weighs in on how companies can survive economic disasters

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/surviving-an-economic-disaster-tom-gonser?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How Tech Exec and CEO Bob Tinker Managed To Survive Two Downturns](https://article.voxsnap.com/svb/bob-tinker-how-to-survive-a-downturn)

According to CEO Bob Tinker, crises force founders to question assumptions about how to operate, especially if those assumptions were made during a boom

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/bob-tinker-how-to-survive-a-downturn?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "A Surefire Path To Startup Survival In A Recession: Revenue, Revenue, Revenue"

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7 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [A Surefire Path To Startup Survival In A Recession: Revenue, Revenue, Revenue](https://article.voxsnap.com/svb/how-startups-survive-recessions)

Entrepreneurs expect to have freedom to create and experiment. But that changes during economic downturns. So how do startups adjust to survive recessions?

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/how-startups-survive-recessions?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "A Key To Startup Survival In a Crisis: Iterating To Product Market Fit"

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [A Key To Startup Survival In a Crisis: Iterating To Product Market Fit](https://article.voxsnap.com/svb/product-market-fit-key-to-surviving-economic-downturns)

In a downturn, nailing a startup’s product market fit takes on a new urgency. Learn why product market fit is key to surviving crises like COVID-19

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/product-market-fit-key-to-surviving-economic-downturns?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Protecting Intellectual Property: What Every Startup Founder Needs To Know"

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Protecting Intellectual Property: What Every Startup Founder Needs To Know](https://article.voxsnap.com/svb/protecting-intellectual-property-startups)

Learning to protect your IP is critical, your company’s success or failure may depend on it. Explore the four major categories of protection available.

From [Silicon Valley Bank](https://www.svb.com/blogs/julia-figueiredo/protecting-intellectual-property-startups?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Shutting Down a Startup: How to Protect Yourself and Your Investors from Liability"

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9 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Shutting Down a Startup: How to Protect Yourself and Your Investors from Liability](https://article.voxsnap.com/svb/startup-shutdown-when-fails)

For founders, walking away from a failed startup isn't an option. When it does, take these steps to resolve your obligations and cleanly shutdown a startup.

From [Silicon Valley Bank](https://www.svb.com/blogs/james-wilson/startup-shutdown-when-fails?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How Social Media Can Give Your Accounting Firm a Boost"

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10 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [How Social Media Can Give Your Accounting Firm a Boost](https://article.voxsnap.com/botkeeper/how-social-media-can-give-your-accounting-firm-a-boost)

There are usually two ways social media is perceived by accountants. One side, perhaps most often from the newer accountants, loves it and sees it as a great way to stay up to date with

From [Botkeeper](https://www.botkeeper.com/blog/how-social-media-can-give-your-accounting-firm-a-boost)

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Alexa, tell VoxSnap to play "Breaking Down Blockchain for Accountants in 2020 and Beyond"

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10 min

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Finance

### [Breaking Down Blockchain for Accountants in 2020 and Beyond](https://article.voxsnap.com/botkeeper/breaking-down-blockchain-for-accountants-in-2020-and-beyond)

Blockchain technology, along with being a new buzzword, is also one of the most exciting technologies of the 21st century. A universally decentralized ledger system that can share data

From [Botkeeper](https://www.botkeeper.com/blog/breaking-down-blockchain-for-accountants-in-2020-and-beyond)

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Alexa, tell VoxSnap to play "What We Know About ROI: A New Approach for the CPA"

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18 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [What We Know About ROI: A New Approach for the CPA](https://article.voxsnap.com/botkeeper/what-we-know-about-roi-a-new-approach-for-the-cpa)

In the scramble to adjust to running an accounting firm during a pandemic, many firms invested in new technology to help them bridge the gap between a traditional in-office operation an

From [Botkeeper](https://www.botkeeper.com/blog/what-we-know-about-roi-a-new-approach-for-the-cpa)

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Alexa, tell VoxSnap to play "Do You Have Info ROT? What It is and How to Avoid it"

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11 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Do You Have Info ROT? What It is and How to Avoid it](https://article.voxsnap.com/botkeeper/info-rot-what-it-is-how-to-avoid-it)

We’ve come a long way from using floppy disks and CDs to store our business data and files. These days, many people and businesses have moved to the cloud for data storage and file mana

From [Botkeeper](https://www.botkeeper.com/blog/do-you-have-info-rot-what-it-is-how-to-avoid-it)

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Alexa, tell VoxSnap to play "Understanding the Possibilities and Pitfalls of Startup Pivots"

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Understanding the Possibilities and Pitfalls of Startup Pivots](https://article.voxsnap.com/svb/understanding-startup-pivots)

An early-stage pivot can save a struggling startup; it can also offer new opportunities to an already successful company. Learn when and how to pivot successfully.

From [Silicon Valley Bank](https://www.svb.com/blogs/ricky-khamphoumy/understanding-startup-pivots?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Create an Investor Pitch Deck That VCs & Angels Will Love](https://article.voxsnap.com/svb/how-to-create-investor-pitch-deck-vc-angels)

A pitch deck should tell a story that's compelling, credible, and concise. The investors we spoke to tell you what should go in it - and what shouldn't.

From [Silicon Valley Bank](https://www.svb.com/blogs/blake-armstrong/how-to-create-investor-pitch-deck-vc-angels)

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Alexa, tell VoxSnap to play "How to Beat The Big Firms by Leveraging Accounting Tech"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [How to Beat The Big Firms by Leveraging Accounting Tech](https://article.voxsnap.com/botkeeper/how-to-beat-the-big-firms-by-leveraging-accounting-tech)

Not everyone who’s familiar with Jody Padar knows why she’s nicknamed the Radical CPA. In addition to being considered a bit progressive with her online presence, she’s passionate about

From [Botkeeper](https://www.botkeeper.com/blog/how-to-beat-the-big-firms-by-leveraging-accounting-tech)

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Alexa, tell VoxSnap to play "Tips for Maintaining Bookkeeping Disciplines When Your Clients Base Doubles"

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6 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Tips for Maintaining Bookkeeping Disciplines When Your Clients Base Doubles](https://article.voxsnap.com/botkeeper/tips-for-maintaining-bookkeeping-disciplines-when-your-client-base-doubles)

Rapid business growth and increased sales are often the epitome of a “good problem” for accounting firms. While doubling your client base generally means an exponential rise in revenue,

From [Botkeeper](https://www.botkeeper.com/blog/tips-for-maintaining-bookkeeping-disciplines-when-your-client-base-doubles)

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Alexa, tell VoxSnap to play "Accounting Automation: Expectations vs. Reality"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Accounting Automation: Expectations vs. Reality](https://article.voxsnap.com/botkeeper/accounting-automation-expectations-vs-reality)

Technology advancements over the past five years have changed the business landscape completely, and the evolution isn't slowing down anytime soon. This is especially true in the accoun

From [Botkeeper](https://www.botkeeper.com/blog/accounting-automation-expectations-vs.-reality)

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Alexa, tell VoxSnap to play "Startup Costs: Expenses You Should Include In Your Plan"

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BusinessEntrepreneurship

### [Startup Costs: Expenses You Should Include In Your Plan](https://article.voxsnap.com/svb/startup-costs-expenses-plan)

Say you have a great idea, along with a plan for turning it into a product. You even have the chops to pull it off. That’s great. But do you know how much it will cost? Many first-time

From [Silicon Valley Bank](https://www.svb.com/startup-costs-expenses-plan?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "It's Time to Speak Up: A Note from Our CEO"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [It's Time to Speak Up: A Note from Our CEO](https://article.voxsnap.com/botkeeper/botkeeper-its-time-to-speak-up-a-note-from-our-ceo)

As the leader of an organization of 100+ amazing people coming from various backgrounds, religious views, and lifestyles, it’s always been important to me that we go above and beyond in

From [Botkeeper](https://www.botkeeper.com/blog/its-time-to-speak-up-a-note-from-our-ceo)

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Alexa, tell VoxSnap to play "Partner, Rival, Acquirer: A Startup’s CFO’s Perspective on Navigating a Competitive Market"

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10 min

[Audiohub](/content/audiohub/svb/index.html)

Business

### [Partner, Rival, Acquirer: A Startup’s CFO’s Perspective on Navigating a Competitive Market](https://article.voxsnap.com/svb/looker-and-google-partnership-to-acquisition)

When startups focus on building strong relationships with key players in their market, the partnerships can evolve into an acquisition.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/looker-and-google-partnership-to-acquisition?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "High Growth And Profitability Are Not Mutually Exclusive: A CFO’s Perspective"

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12 min

[Audiohub](/content/audiohub/svb/index.html)

Business

### [High Growth And Profitability Are Not Mutually Exclusive: A CFO’s Perspective](https://article.voxsnap.com/svb/growth-profitability-not-mutually-exclusive)

Fast growth and profitability aren’t mutually exclusive; startups can benefit from finding the right balance between the two.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/growth-profitability-not-mutually-exclusive?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "My First 90 Days: A CFO’s Playbook For Steering A High-Growth Startup Toward Long-Term Success"

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9 min

[Audiohub](/content/audiohub/svb/index.html)

Business

### [My First 90 Days: A CFO’s Playbook For Steering A High-Growth Startup Toward Long-Term Success](https://article.voxsnap.com/svb/cfo-first-90-days-shape-startup-growth)

Robust financial systems, data analysis and executive team relationships will position a startup for scale.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/cfo-first-90-days-shape-startup-growth?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Leading On The Frontlines Of Hyper-Growth: A Q&A With Inkling CFO Eileen Treanor"

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11 min

[Audiohub](/content/audiohub/svb/index.html)

Business

### [Leading On The Frontlines Of Hyper-Growth: A Q&A With Inkling CFO Eileen Treanor](https://article.voxsnap.com/svb/scale-financial-operations-startups-qa)

Inkling CFO Eileen Treanor discusses how to build a solid foundation and robust infrastructure in finance operations to enable smooth growth for startups.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/scale-financial-operations-startups-qa?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "When the Rules No Longer Apply, Be Like a Startup"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [When the Rules No Longer Apply, Be Like a Startup](https://article.voxsnap.com/botkeeper/when-the-rules-no-longer-apply-be-like-a-startup)

The world in the time of Corona is upside-down! The first thing to acknowledge is that in the next six to ten months, new legislation, new social and professional norms, and new practic

From [Botkeeper](https://www.botkeeper.com/blog/when-the-rules-no-longer-apply-be-like-a-startup)

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Finance

### [7 Tips for Leading a Remote Team During the COVID-19 Crisis](https://article.voxsnap.com/botkeeper/7-tips-for-leading-a-remote-team-during-the-covid-19-crisis)

As your accounting firm makes adjustments and settles into a new normal—at least for the next few weeks while COVID-19 remains a serious threat—it can be hard for firm leaders and manag

From [Botkeeper](https://www.botkeeper.com/blog/7-tips-for-leading-a-remote-team-during-the-covid-19-crisis)

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Alexa, tell VoxSnap to play "10 Marketing Tactics for Accountants During COVID-19"

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Finance

### [10 Marketing Tactics for Accountants During COVID-19](https://article.voxsnap.com/botkeeper/10-marketing-tactics-for-accountants-during-covid-19)

With the current events taking place around COVID-19, business as we know it has changed. The way that accounting professionals conduct their day-to-day has evolved and will continue to

From [Botkeeper](https://www.botkeeper.com/blog/10-marketing-tactics-for-accountants-during-covid-19)

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Alexa, tell VoxSnap to play "Beyond the Numbers: What A CFO Learned About Presenting to a Board"

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Beyond the Numbers: What A CFO Learned About Presenting to a Board](https://article.voxsnap.com/svb/how-to-present-to-a-board-of-directors-qa)

In this Q&A, Palvi Mehta delivers critical insights on the importance of storytelling and building rapport when presenting to a board of directors.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/how-to-present-to-a-board-of-directors-qa?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Going public: How CFO Lee Kirkpatrick got Twilio ready for its stock market debut"

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[Audiohub](/content/audiohub/svb/index.html)

Finance

### [Going public: How CFO Lee Kirkpatrick got Twilio ready for its stock market debut](https://article.voxsnap.com/svb/preparing-for-an-ipo)

CFO Lee Kirkpatrick of Twilio sheds light on the painstaking work that takes place inside a company as it plans and prepares for an IPO.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/preparing-for-an-ipo?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

Alexa, tell VoxSnap to play "Why You Should Practice Accounting Advisory With Emotion"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Why You Should Practice Accounting Advisory With Emotion](https://article.voxsnap.com/botkeeper/why-you-should-practice-accounting-advisory-with-emotion)

If there are specific people that business owners trust, their accountant is very high up on the list. Accountants watch over their clients’ finances, make recommendations for cost-savi

From [Botkeeper](https://www.botkeeper.com/blog/why-you-should-practice-accounting-advisory-with-emotion)

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Alexa, tell VoxSnap to play "Tm2 Saves 30 Hours A Week with Botkeeper’s Accounting Partner Program"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Tm2 Saves 30 Hours A Week with Botkeeper’s Accounting Partner Program](https://article.voxsnap.com/botkeeper/tm2-saves-30-hours-a-week-with-botkeepers-accounting-partner-program)

As the Partners watched their business grow, they knew they had a bandwidth challenge. How could they offer exceptional service to their clients and have a successful tax season? With j

From [Botkeeper](https://www.botkeeper.com/blog/tm2-saves-30-hours-a-week-with-botkeepers-accounting-partner-program)

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Alexa, tell VoxSnap to play "G&N Insurance Saves 50+ Hours Each Month with Botkeeper"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [G&N Insurance Saves 50+ Hours Each Month with Botkeeper](https://article.voxsnap.com/botkeeper/GandN-Insurance-Case-Study)

When G&N Insurance changed directions to pursue a large partnership, they looked to Botkeeper for time-saving help and efficiencies.

From [Botkeeper](https://www.botkeeper.com/blog/gn-insurance-saves-50-hours-each-month-with-botkeeper)

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Alexa, tell VoxSnap to play "Startup Insurance: Everything Founders Should Know About Protecting Their Company"

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9 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Startup Insurance: Everything Founders Should Know About Protecting Their Company](https://article.voxsnap.com/svb/startup-insurance-guide-for-founders)

In the rush to launch, first-time founders sometimes neglect startup insurance. But seasoned entrepreneurs are more likely to invest in it. Learn why here.

Alexa, tell VoxSnap to play "Founder’s Guide to Running a Successful All-Hands"

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20 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Founder’s Guide to Running a Successful All-Hands](https://article.voxsnap.com/atrium/all-hands-meetings)

In the earliest days of a startup, company communication is often an informal mix of ad-hoc discussions, brainstorming sessions, and the periodic over-the-shoulder announcement. Eventua

From [Atrium](https://www.atrium.co/blog/all-hands-meetings/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How To Find and Hire Your First Engineer: For Early-Stage Startups"

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15 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [How To Find and Hire Your First Engineer: For Early-Stage Startups](https://article.voxsnap.com/atrium/hire-first-engineer)

Hiring your first engineer at a startup is incredibly hard. As a founder, you’re already stretched dangerously thin on time. There are bugs to fix, customers to close and any number of

From [Atrium](https://www.atrium.co/blog/hire-first-engineer/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How to Set Up Your Company to Hire and Retain New Parents"

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11 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [How to Set Up Your Company to Hire and Retain New Parents](https://article.voxsnap.com/atrium/parenting-startup-culture)

As a repeat founder and now a new parent of a 19-month-old toddler, I have learned a lot in the past few months about the ins and outs of juggling parenting while running an early stage

From [Atrium](https://www.atrium.co/blog/parenting-startup-culture/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Building a Company Culture That Inspires Meaningful Work"

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10 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Building a Company Culture That Inspires Meaningful Work](https://article.voxsnap.com/atrium/company-culture-meaningful-work)

Work-life balance is never a given in startups. Front CEO & co-founder Mathilde Collin shares how she uses commitments to health and family, hypnotherapy, daily journal sessions, and mo

From [Atrium](https://www.atrium.co/blog/meaningful-company-culture/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "FX Risk Advisory: Manage FX as an Asset Class"

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[Audiohub](/content/audiohub/svb/index.html)

Finance

### [FX Risk Advisory: Manage FX as an Asset Class](https://article.voxsnap.com/svb/manage-fx-asset-class)

Global investors in equities, credit, real estate, and other assets find themselves exposed to FX as a by-product of investing overseas. After all, their total return will depend not on

From [Silicon Valley Bank](https://www.svb.com/blogs/ivan-asensio/manage-fx-as-an-asset-class?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "FX Monthly Outlook: 2020 begins with uncertainty and guarded optimism"

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[Audiohub](/content/audiohub/svb/index.html)

Finance

### [FX Monthly Outlook: 2020 begins with uncertainty and guarded optimism](https://article.voxsnap.com/svb/2020-begins-with-uncertainty-and-guarded-optimism)

The new year started with a headache for the dollar. Two of 2019’s major risk events passed in mid-December: the UK General Election and Phase 1 of a US-China trade deal, giving clarity

From [Silicon Valley Bank](https://www.svb.com/blogs/william-joyce/fx-monthly-outlook-2020-begins-with-uncertainty-and-guarded-optimism?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "FX Risk Advisory: Why Passive FX Management Falls Short"

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[Audiohub](/content/audiohub/svb/index.html)

Finance

### [FX Risk Advisory: Why Passive FX Management Falls Short](https://article.voxsnap.com/svb/why-passive-fx-management-falls-short)

Many growing companies buy or sell currencies only as triggered by operational needs. The cost of an unexpected rate change is usually absorbed as if the expense is unimportant, handled

From [Silicon Valley Bank](https://www.svb.com/blogs/ivan-asensio/fx-risk-advisory-why-passive-fx-management-falls-short?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "When Things Don't Add Up: How to Navigate Common SaaS Accounting Challenges"

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12 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [When Things Don't Add Up: How to Navigate Common SaaS Accounting Challenges](https://article.voxsnap.com/botkeeper/when-things-dont-add-up-how-to-navigate-common-saas-accounting-challenges)

In a world where the average company uses at least five clouds at once to store data and information, SaaS businesses are in high demand.
SaaS—software as a service—companies host an a

From [Botkeeper](https://www.botkeeper.com/blog/when-things-dont-add-up-how-to-navigate-common-saas-accounting-challenges)

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Alexa, tell VoxSnap to play "What Percentage of Construction Costs Is Labor? Pricing Your Bids Correctly"

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[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [What Percentage of Construction Costs Is Labor? Pricing Your Bids Correctly](https://article.voxsnap.com/botkeeper/construction-labor-cost-percent)

Sometimes there’s truth to the old adage that if you want something done right, you do it yourself. And usually that’s when you’re working on a passion project that requires your own in

From [Botkeeper](https://www.botkeeper.com/blog/construction-labor-cost-percent)

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Alexa, tell VoxSnap to play "Accounting for Your Construction Company: Common Mistakes to Avoid"

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7 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Accounting for Your Construction Company: Common Mistakes to Avoid](https://article.voxsnap.com/botkeeper/tips-accounting-for-construction-company)

No matter what industry you’re in, accounting is one of those critical tasks that requires diligence and attention to detail. Needless to say, it’s not usually the favorite activity for

From [Botkeeper](https://www.botkeeper.com/blog/tips-accounting-for-construction-company)

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Alexa, tell VoxSnap to play "How Accounts Payable Outsourcing Works and Why Your Business Needs It"

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8 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [How Accounts Payable Outsourcing Works and Why Your Business Needs It](https://article.voxsnap.com/botkeeper/how-accounts-payable-outsourcing-works-and-why-your-business-needs-it)

Managing the relationships that your company has with suppliers and vendors is challenging. And the more vendors you have, the more at-risk you are for costly errors in your accounts pa

From [Botkeeper](https://www.botkeeper.com/blog/how-accounts-payable-outsourcing-works-and-why-your-business-needs-it)

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Alexa, tell VoxSnap to play "Founder’s Guide to the Pre-IPO Secondary Market"

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6 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Founder’s Guide to the Pre-IPO Secondary Market](https://article.voxsnap.com/atrium/pre-ipo-secondary-market)

The increase in activity in the pre-IPO secondary market means that founders, early employees, and investors are receiving liquidity much sooner in a company’s lifecycle than ever befor

From [Atrium](https://www.atrium.co/blog/pre-ipo-secondary-market/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Negotiating Techniques for Startup Fundraising"

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7 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Negotiating Techniques for Startup Fundraising](https://article.voxsnap.com/atrium/startup-negotiating-techniques)

Even in today’s hot venture capital market, startup fundraising is a tall feat. After jumping through the hoops of creating a pitch deck, getting introduced to investors, pitching to VC

From [Atrium](https://www.atrium.co/blog/startup-negotiating-techniques/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Investing in Sales and Marketing at Seed & Series A"

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9 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Investing in Sales and Marketing at Seed & Series A](https://article.voxsnap.com/atrium/invest-sales-marketing)

Having been a part of building Growth teams for the last 7 years across two different startups, I’ve learned a good deal about how and when to invest in sales and marketing, from things

From [Atrium](https://www.atrium.co/blog/invest-sales-marketing/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Creating Your Startup’s Narrative and Pitch"

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8 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Creating Your Startup’s Narrative and Pitch](https://article.voxsnap.com/atrium/narrative-pitch)

Creating a pitch deck and meeting with investors are both elemental aspects of the fundraising process—but there is something critical that needs to happen before this in order to have

From [Atrium](https://www.atrium.co/blog/narrative-pitch/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How Much Equity Should You Give Key Employees"

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10 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [How Much Equity Should You Give Key Employees](https://article.voxsnap.com/svb/How-much-equity-should-you-give-key-employees)

Many startups are cash-strapped and use equity to attract and compensate key employees and advisors. This guide explores how much to give who, how to reserve an option pool and other co

From [Silicon Valley Bank](https://www.svb.com/blogs/joseph-sweeny/how-to-divide-equity-in-a-startup?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How to Take Your Startup Global: Q&A with Caitlin Haberberger](https://article.voxsnap.com/svb/how-to-take-startup-global-caitlin-haberberger)

Caitlin Haberberger knows the challenges startups face when they decide to go global. Here she offers advice for startups planning to expand across borders.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/how-to-take-startup-global-caitlin-haberberger?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Tactical tips for managing your startup’s cash flow](https://article.voxsnap.com/svb/tips-managing-startup-cash-flow)

Good financial hygiene and spending habits will strengthen the odds that your startup will succeed. Read on for smart cash flow management tips for startups

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BusinessEntrepreneurship

### [Startup Exit Strategy: When to Sell and Not to Sell](https://article.voxsnap.com/svb/startup-exit-strategies)

Many entrepreneurial successes don't lead to an IPO, and that's fine. Here are other types of exit strategies that can amount to happy outcomes for startups.

From [Silicon Valley Bank](https://www.svb.com/blogs/matthew-reiswig/types-startup-exit-strategy?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How to Pick a Cofounder](https://article.voxsnap.com/svb/how-to-pick-a-cofounder)

As a founder, you might feel you can skip finding a cofounder, but you may want to reconsider. Most experts say going solo diminishes the chance of success.

From [Silicon Valley Bank](https://www.svb.com/blogs/jesse-bardo/how-to-find-cofounder?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Marketing

### [Marketing to Doctors, Part 5: Measuring and Optimizing Results](https://article.voxsnap.com/glasscanopy/marketing-to-doctors-part-5-measuring-and-optimizing-results)

I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re no

From [glassCanopy](https://glasscanopy.com/marketing-to-doctors-part-5-measuring-and-optimizing-results/)

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Finance

### [Botlife: Why We Value Flexibility in the Workplace](https://article.voxsnap.com/botkeeper/botlife-why-we-value-flexibility-in-the-workplace-botkeeper)

“Bot” may be in our name, but robots aren’t necessarily our premium priority at Botkeeper. In fact, we have a whole team of humans behind the bots, and we put their happiness and qualit

From [Botkeeper](https://www.botkeeper.com/blog/botlife-why-we-value-flexibility-in-the-workplace-botkeeper)

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Finance

### [How to Plan and Create a Construction Budgeting Analysis In 4 Steps](https://article.voxsnap.com/botkeeper/planning-and-creating-a-construction-budgeting-analysis)

Construction projects are dependent on material resources and manual labor, making it easy to exceed the budget if it’s not well thought-out. And falling short of resources, labor, or b

From [Botkeeper](https://www.botkeeper.com/blog/planning-and-creating-a-construction-budgeting-analysis/)

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Alexa, tell VoxSnap to play "What are the Risks of Smoking While Using Birth Control?"

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HealthWomen's Health

### [What are the Risks of Smoking While Using Birth Control?](https://article.voxsnap.com/pandiahealth/risks-of-smoking-and-birth-control)

The health risks of cigarette smoking and tobacco use are well-known, but are those risks increased when women take hormonal birth control pills? In some cases, yes. But, some birth con

From [Pandia Health](https://www.pandiahealth.com/resources/risks-of-smoking-and-birth-control/)

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Alexa, tell VoxSnap to play "Libido and Birth Control"

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HealthWomen's Health

### [Libido and Birth Control](https://article.voxsnap.com/pandiahealth/birth-control-libido)

Hormonal birth control methods are some of the most popular contraceptives in the U.S. While birth control is incredibly effective at preventing pregnancy, hormonal birth control offers

From [Pandia Health](https://www.pandiahealth.com/resources/birth-control-libido/)

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Business

### [One CFO’s Key to Success: Understand People Before Numbers](https://article.voxsnap.com/svb/understand-people-before-numbers)

Amy Kux helped to build several tech startups. Her story offers lessons for finance professionals on the importance of focusing on people over numbers.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/cfo-success-story-understanding-people?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How to Manage Your Angel Investors"

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BusinessEntrepreneurship

### [How to Manage Your Angel Investors](https://article.voxsnap.com/svb/how-to-manage-your-angel-investors)

If not managed properly, angel investors can quickly turn from assets to headaches. Learn how to manage relationships with your startup’s earliest investors.

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/managing-angel-investor-relations?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Finance

### [Construction Accounting Basics for Contractors](https://article.voxsnap.com/botkeeper/construction-accounting-basics)

A day in the life of a contractor is a busy one. You’re up early to answer emails and sort through paperwork before heading to a jobsite. From there your day is full of meetings with su

From [Botkeeper](https://www.botkeeper.com/blog/construction-accounting-basics)

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Finance

### [Tax Education: Everything You Need to Know about the Federal Tax Deadline](https://article.voxsnap.com/botkeeper/tax-education-everything-you-need-to-know-about-the-federal-tax-deadline)

Any American with a pulse knows that individuals and businesses pay a plethora of taxes. But it wasn't always that way. Even though taxes have been around since before the inauguration

From [Botkeeper](https://www.botkeeper.com/blog/tax-education-everything-you-need-to-know-about-the-federal-tax-deadline)

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[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [The Founder’s Guide to Raising a Series A Venture Financing](https://article.voxsnap.com/atrium/series-a-funding)

The snide answer is that you are ready to raise an A when you can convince a VC to give you a term sheet. The more nuanced answer is when you have achieved compelling enough intermediat

From [Atrium](https://www.atrium.co/blog/series-a-funding/?utm_source=voxsnap&utm_medium=audio)

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BusinessEntrepreneurship

### [Building a Sales Team From Zero to Ten](https://article.voxsnap.com/atrium/building-a-sales-team)

I recently shared a post on building a deal desk function which is a topic I’m often asked about when talking to sales leaders within the growth stage of their startups. While those fol

From [Atrium](https://www.atrium.co/blog/building-a-sales-team/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Why Founders Should Start With a Website, Not a Mobile App"

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BusinessEntrepreneurship

### [Why Founders Should Start With a Website, Not a Mobile App](https://article.voxsnap.com/atrium/founders-should-build-website-not-mobile-app)

The pressure of bootstrapping helped us discover the power of the web. As we scrambled to get traction, we learned a lot about SEO, the affordability of cloud storage, advancements in w

From [Atrium](https://www.atrium.co/blog/founders-should-build-website-not-mobile-app/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "The Founder’s Guide to Emotions"

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BusinessEntrepreneurship

### [The Founder’s Guide to Emotions](https://article.voxsnap.com/atrium/founders-guide-emotions)

Emotions aren’t good or bad—they just exist. You can’t control them or choose to not have them and, perhaps most importantly, they are often a signal that is telling you something impor

From [Atrium](https://www.atrium.co/blog/founders-guide-emotions/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How To Build a Startup Advisory Board"

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BusinessEntrepreneurship

### [How To Build a Startup Advisory Board](https://article.voxsnap.com/svb/building-startup-advisory-board)

Building a strong startup advisory board can help startups fill expertise gaps but there are also some pitfalls to avoid. Learn how to recruit advisors here.

From [Silicon Valley Bank](https://www.svb.com/blogs/jake-mendel/building-startup-advisory-board?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Business

### [Top Metrics for Evaluating Startup Health](https://article.voxsnap.com/svb/top-startup-metrics-evaluate-health)

As your business grows, it becomes more difficult to evaluate the overall health of your startup. VC Mike Kwatinetz suggests using these five metrics.

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/top-startup-metrics-evaluate-health?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "9 Challenges All Restaurant Owners Face—And What To Do About Them"

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16 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [9 Challenges All Restaurant Owners Face—And What To Do About Them](https://article.voxsnap.com/botkeeper/9-challenges-all-restaurant-owners-face-and-what-to-do-about-them)

Someone should really write a tell-all book for business success that includes a money-back guarantee. There's no doubt that we'd buy that book. But since it doesn't exist (yet), the ne

From [Botkeeper](https://www.botkeeper.com/blog/9-challenges-all-restaurant-owners-face-and-what-to-do-about-them)

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Alexa, tell VoxSnap to play "Bookkeeping vs. Accounting: What's the Difference?"

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8 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Bookkeeping vs. Accounting: What's the Difference?](https://article.voxsnap.com/botkeeper/bookkeeping-vs-accounting-whats-the-difference-botkeeper)

Unless you’re a bookkeeper or accountant by trade, you probably don’t spend your days thinking about the two (but hey, no shame if you do). Similarly, you probably don’t know that there

From [Botkeeper](https://www.botkeeper.com/blog/bookkeeping-vs.-accounting-whats-the-difference-botkeeper)

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Alexa, tell VoxSnap to play "How to Hire a Bookkeeper"

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11 min

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Finance

### [How to Hire a Bookkeeper](https://article.voxsnap.com/botkeeper/how-to-hire-a-bookkeeper)

So, your business has grown, and you’re finding it difficult to stay on top of your bills, taxes, customer payments, and a ton of other bookkeeping tasks. Sound familiar?
Many business

From [Botkeeper](https://www.botkeeper.com/blog/how-to-hire-a-bookkeeper)

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Alexa, tell VoxSnap to play "Order Up! A Basic Guide to Restaurant Accounting and Bookkeeping"

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8 min

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Finance

### [Order Up! A Basic Guide to Restaurant Accounting and Bookkeeping](https://article.voxsnap.com/botkeeper/order-up-a-basic-guide-to-restaurant-accounting-and-bookkeeping)

Restaurant owners have one of the most demanding jobs around: pleasing foodies.
Successful restaurants thrive thanks to serving delicious, mouth-watering food, but that’s not all it ta

From [Botkeeper](https://www.botkeeper.com/blog/order-up-a-basic-guide-to-restaurant-accounting-and-bookkeeping)

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Alexa, tell VoxSnap to play "Founder’s Guide to the Investor Communications Process"

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10 min

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BusinessEntrepreneurship

### [Founder’s Guide to the Investor Communications Process](https://article.voxsnap.com/atrium/founders-guide-to-the-investor-communications-process)

Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in th

From [Atrium](https://www.atrium.co/blog/founders-guide-to-the-investor-communications-process/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Founder’s Guide to the Y Combinator Interview"

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BusinessEntrepreneurship

### [Founder’s Guide to the Y Combinator Interview](https://article.voxsnap.com/atrium/yc-interview-guide)

YC is a well-oiled machine. Over 1,900 companies have gone through YC, giving the partner team a generous sample size to identify positive and negative traits in early-stage companies.

From [Atrium](https://www.atrium.co/blog/yc-interview-guide/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How to Be a Balanced CEO: Passion, Self-Awareness, and Support"

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13 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [How to Be a Balanced CEO: Passion, Self-Awareness, and Support](https://article.voxsnap.com/atrium/ceo-balance)

Leading a startup towards success is no easy feat. Leading a startup through success is even harder. But, that is the life founders sign up for. They are constantly pulled in different

From [Atrium](https://www.atrium.co/blog/ceo-balance/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Founder’s Guide to Allocating Co-Founder Equity"

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[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Founder’s Guide to Allocating Co-Founder Equity](https://article.voxsnap.com/atrium/co-founder-equity)

The decisions made around allocating equity early on in a startup’s lifecycle will have major effects on its long-term financial well-being. It’s important to make strategic decisions n

From [Atrium](https://www.atrium.co/blog/co-founder-equity/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Botkeeper vs. ScaleFactor vs. Pilot vs. Bench: Which Bookkeeping Software is Right for Your Business?"

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30 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Botkeeper vs. ScaleFactor vs. Pilot vs. Bench: Which Bookkeeping Software is Right for Your Business?](https://article.voxsnap.com/botkeeper/botkeeper-vs-scalefactor-vs-pilot-vs-bench)

Whether you run a startup company or manage a billion-dollar enterprise, bookkeeping is one of the most important tasks for any business. Business owners want (and need) to focus on the

From [Botkeeper](https://www.botkeeper.com/blog/botkeeper-vs-scalefactor-vs-pilot-vs-bench)

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Alexa, tell VoxSnap to play "How to Overcome Top Nonprofit Financial Challenges"

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22 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [How to Overcome Top Nonprofit Financial Challenges](https://article.voxsnap.com/botkeeper/how-to-overcome-top-nonprofit-financial-challenges)

Shocker: No one enters the world of nonprofits to make big money. In fact, the average salary for an executive director position at a nonprofit is around $61k, which is barely above the

From [Botkeeper](https://www.botkeeper.com/blog/how-to-overcome-top-nonprofit-financial-challenges)

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Alexa, tell VoxSnap to play "What Investors Look for: POVs from the Other Side of the Table"

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9 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [What Investors Look for: POVs from the Other Side of the Table](https://article.voxsnap.com/svb/what-investors-look-for)

Venture capitalists see hundreds of pitches every year. These VCs and entrepreneurs offer advice on what investors look for to help you net that Series A investment.

From [Silicon Valley Bank](https://www.svb.com/blogs/jp-giannini/what-investors-look-for-povs-from-the-other-side-of-the-table?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How to Find Investors and Get Email Intros"

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14 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [How to Find Investors and Get Email Intros](https://article.voxsnap.com/atrium/how-to-find-meet-investors)

The key to finding and meeting VCs isn’t cold emails or playing a high-volume game. It’s all in the introductions. And anyone can get them.

From [Atrium](https://www.atrium.co/blog/how-to-find-meet-investors/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "The Founder’s Guide to Selling Your Startup Company"

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12 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [The Founder’s Guide to Selling Your Startup Company](https://article.voxsnap.com/atrium/the-founders-guide-to-selling-your-company)

Similar to raising money, the best time to sell your startup is when you don’t need to or want to. Paradoxically, you are probably thinking about selling your startup as you are experie

From [Atrium](https://www.atrium.co/blog/the-founders-guide-to-selling-your-company/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "How to Raise a Seed Round"

ListenListening

22 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [How to Raise a Seed Round](https://article.voxsnap.com/atrium/seed-stage-funding-startups)

Seed rounds and Series A are both part of the path for a startup’s success. However, even though these two types of fundraising are different, I see a large amount of founder confusion

From [Atrium](https://www.atrium.co/blog/seed-stage-funding-startups/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Debugging Your Startup: What to Do When Things Aren’t Working"

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21 min

[Audiohub](/content/audiohub/atrium/index.html)

BusinessEntrepreneurship

### [Debugging Your Startup: What to Do When Things Aren’t Working](https://article.voxsnap.com/atrium/debugging-your-startup)

Every CEO goes through times when they say to themselves “things just aren’t working.” While this might very well be true, what is not true is the feeling that generally accompanies it:

From [Atrium](https://www.atrium.co/blog/debugging-your-startup/?utm_source=voxsnap&utm_medium=audio)

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Alexa, tell VoxSnap to play "Bookkeeping Meets AI: Trends and Predictions for the Future of Accounting"

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10 min

[Audiohub](/content/audiohub/botkeeper/index.html)

Finance

### [Bookkeeping Meets AI: Trends and Predictions for the Future of Accounting](https://article.voxsnap.com/botkeeper/future-of-accounting-and-ai)

If you’re in the accounting profession, chances are you’re getting used to the integration of various forms of technology in the industry, including machine learning, cloud computing, a

From [Botkeeper](https://www.botkeeper.com/blog/future-of-accounting-and-ai)

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Alexa, tell VoxSnap to play "Executing a Successful Startup Pivot"

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11 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [Executing a Successful Startup Pivot](https://article.voxsnap.com/svb/breaking-down-startup-pivot-strategy)

In recent years, the word pivot became one of the buzziest in Silicon Valley. It seemed as if every other startup had switched gears and morphed into a new company. And it sounded as if

From [Silicon Valley Bank](https://www.svb.com/blogs/silicon-valley-bank/executing-a-successful-startup-pivot?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How To Read A Startup Term Sheet"

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9 min

[Audiohub](/content/audiohub/svb/index.html)

FinanceVenture Capital

### [How To Read A Startup Term Sheet](https://article.voxsnap.com/svb/read-startup-term-sheet)

Founders are often focused on the investment amount and valuation on a term sheet but other terms are just as important. Learn how to read a startup term sheet.

From [Silicon Valley Bank](https://www.svb.com/blogs/kamir-kothari/read-startup-term-sheet?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How to Determine your Seed-Stage Startup’s Valuation](https://article.voxsnap.com/svb/determining-seed-startup-valuation)

You have a great idea, perhaps a brilliant one. You may have the beginnings of a prototype and perhaps a partner in crime or two. You’re officially an entrepreneur at the helm of a comp

From [Silicon Valley Bank](https://www.svb.com/blogs/kamal-hassin/determining-seed-startup-valuation?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [What Founders Should Consider When Distributing Equity in a Startup](https://article.voxsnap.com/svb/distribute-equity-in-startup)

Splits among co-founders can be even or not, but they should be discussed openly. When Bill Gates and Paul Allen co-founded Microsoft, they split the company 64% to 36%. Google’s co-fou

From [Silicon Valley Bank](https://www.svb.com/blogs/demarcus-williams/distribute-equity-in-startup?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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FinanceVenture Capital

### [What Startup Founders Should Know About Preferred Stock](https://article.voxsnap.com/svb/startup-founders-should-know-preferred-stock)

In the world of startups, not all shares are created equal. The VCs who finance unproven companies will insist on contractual agreements that mitigate the risks they take with their mon

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/startup-founders-should-know-preferred-stock?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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### [Is a Startup Accelerator Right for You?](https://article.voxsnap.com/svb/startup-accelerator-right-for-you)

A startup accelerator can be a big distraction. Creating a tech company is invariably an around-the-clock endeavor that leaves room for little beyond work. Committing to an accelerator

From [Silicon Valley Bank](https://www.svb.com/blogs/jesse-bardo/startup-accelerator-right-for-you?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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FinanceVenture Capital

### [VC Funding: What You May Give Up Other Than Equity](https://article.voxsnap.com/svb/what-you-may-give-up-other-than-equity)

Investors will demand accountability and some control over your startup
You’ve just landed your first VC round: You have a few million in the bank and still own, say, 75% of your compa

From [Silicon Valley Bank](https://www.svb.com/blogs/jeremy-shure/vc-funding-things-you-lose?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [What Founders Need to Know About Finances and Accounting](https://article.voxsnap.com/svb/finance-accounting-startups)

Not many startup founders are accountants or potential CFOs. And with an already constrained schedule, it’s easy for tight control over finances to slip away. But it’s critical that you

From [Silicon Valley Bank](https://www.svb.com/blogs/kamir-kothari/finance-accounting-startups?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Two Investor Emails Every Early Stage Founder Should Master](https://article.voxsnap.com/svb/two-emails-every-early-stage-founder-should-master)

Two investor email templates every early stage founder needs to master to help grow and sustain their networks and relationships - before they need need to raise money.

From [Silicon Valley Bank](https://www.svb.com/blogs/jeremy-shure/two-emails-every-early-stage-founder-should-master?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Raising Startup Funds from Friends and Family the Right Way](https://article.voxsnap.com/svb/raising-startup-funds-friends-and-family)

The majority of entrepreneurs lean on friends and family for their first capital infusion, and yet few take the time to think through the potential pitfalls of those investments. Founde

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/raising-startup-funds-friends-and-family?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How to Find the Right Angel Investors](https://article.voxsnap.com/svb/how-to-find-the-right-angel-investors)

As an early stage founder, you're likely already thinking about the next big milestone: a Series A investment, which will provide the capital you need to scale, as well as institutional

From [Silicon Valley Bank](https://www.svb.com/blogs/theron-mccollough/how-to-find-the-right-angel-investors?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [How Equity Dilution Affects Early Stage Startups](https://article.voxsnap.com/svb/startup-equity-dilution)

Early stage founders often need to make time-sensitive fundraising decisions to propel their companies forward, yet they'll freely admit that they rarely understand the long-term implic

From [Silicon Valley Bank](https://www.svb.com/blogs/theron-mccollough/startup-equity-dilution?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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BusinessEntrepreneurship

### [Finding Venture Capital: Why Fit Matters More than Money](https://article.voxsnap.com/svb/finding-venture-capital)

Most founders think of VC funding as the path to success. But like so much else about running a tech startup, it isn't that simple. Raising money during those early formative stages is

From [Silicon Valley Bank](https://www.svb.com/blogs/theron-mccollough/finding-venture-capital?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "How to Make Sure Your Cap Table Tells the Right Story About Your Startup"

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8 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [How to Make Sure Your Cap Table Tells the Right Story About Your Startup](https://article.voxsnap.com/svb/understanding-startup-cap-table)

Cap tables are part of every successful founder's life. They may seem simple at first but can get complicated quickly. Cap tables reveal a lot about you and your company, including who

From [Silicon Valley Bank](https://www.svb.com/blogs/chris-behrens/understanding-startup-cap-table?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Startup Bootstrapping – Understanding the Pros and Cons"

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BusinessEntrepreneurship

### [Startup Bootstrapping – Understanding the Pros and Cons](https://article.voxsnap.com/svb/startup-bootstrapping-understanding-pros-and-cons)

For most founders, the first round of VC investment provides not only startup cash but also a validation of their entrepreneurial dreams. But that doesn’t mean seeking VC funding right

From [Silicon Valley Bank](https://www.svb.com/blogs/demarcus-williams/startup-bootstrapping-revenue-funding?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "The Startup Metrics You Need to Master First"

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BusinessEntrepreneurship

### [The Startup Metrics You Need to Master First](https://article.voxsnap.com/svb/the-startup-metrics-you-need-to-master-first)

As you prepare to pitch investors, a good idea and even a good product are not likely to be enough. VCs will want to know whether you can turn that idea or product into a successful bus

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/startup-kpis-to-master?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "5 Things You Should Know About Birth Control"

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[Audiohub](/content/audiohub/pandiahealth/index.html)

HealthWomen's Health

### [5 Things You Should Know About Birth Control](https://article.voxsnap.com/pandiahealth/5-things-you-should-know-about-birth-control)

Somehow through all the grapevine that is social media, many have heard that getting on birth control makes you fat. However, in a study by American Academy of Family Physicians conclud

From [Pandia Health](https://www.pandiahealth.com/blog/2016/07/26/5-things-you-should-know-about-birth-control)

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Alexa, tell VoxSnap to play "VoxSnap: Steps to Building a Smart Startup"

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Business

### [VoxSnap: Steps to Building a Smart Startup](https://article.voxsnap.com/bayleafdigital/voxsnap-steps-to-building-a-smart-startup)

Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis

From [Bay Leaf Digital](https://www.bayleafdigital.com/saas-entrepreneur-shares-steps-on-building-a-smart-startup/)

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Alexa, tell VoxSnap to play "How to Calculate Burn Rate and Understand a Cash Burn Analysis"

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[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [How to Calculate Burn Rate and Understand a Cash Burn Analysis](https://article.voxsnap.com/svb/how-to-calculate-burn-rate-and-understand-a-cash-burn-analysis)

When it comes to startups, the adage that “cash is king” only goes so far. Layer in other common industry catchphrases such as “growth at all costs” and “always raise more than you need

From [Silicon Valley Bank](https://www.svb.com/blogs/lewis-hower/startup-burn-rate-cash-flow?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "A Founder’s Guide to Incorporating Your Startup"

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8 min

[Audiohub](/content/audiohub/svb/index.html)

BusinessEntrepreneurship

### [A Founder’s Guide to Incorporating Your Startup](https://article.voxsnap.com/svb/founders-guide-to-incorporating-your-startup)

As a founder, you will be faced with a multitude of important decisions. The first is to choose which legal structure is the best fit for your startup. There are multiple ways to incorp

From [Silicon Valley Bank](https://www.svb.com/blogs/chris-behrens/a-founders-guide-to-incorporating-your-startup?utm_source=voxsnap&utm_medium=audio&utm_campaign=ESPphase2)

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Alexa, tell VoxSnap to play "Marketing IT Infrastructure, Part 2: Messaging & Segmentation"

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13 min

[Audiohub](/content/audiohub/glasscanopy/index.html)

Marketing

### [Marketing IT Infrastructure, Part 2: Messaging & Segmentation](https://article.voxsnap.com/glasscanopy/marketing-it-infrastructure-messaging-segmentation)

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard

From [glassCanopy](https://glasscanopy.com/marketing-it-infrastructure-messaging-segmentation/)

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Alexa, tell VoxSnap to play "The Power Woman Behind the $1B Fund that Invests in VC Firms – The Remarkable Story of Ellie Cachette"

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17 min

[Audiohub](/content/audiohub/helenaronis/index.html)

FinanceVenture Capital

### [The Power Woman Behind the $1B Fund that Invests in VC Firms – The Remarkable Story of Ellie Cachette](https://article.voxsnap.com/helenaronis/an-interview-with-ellie-cachette-the-power-woman-behind-the-1b-fund-that-invests-in-vc-firms)

Ever wondered where venture capital money comes from? Ellie Cachette is the money behind the money. She is the founder of Cachette Capital Management, her own fund of funds with $1B set

From [Helena Ronis](http://helenaronis.com/an-interview-with-ellie-cachette-the-power-woman-behind-the-1b-fund-that-invests-in-vc-firms/)

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Alexa, tell VoxSnap to play "Keyword Research Simplified: Free Tools to Jumpstart the Process"

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6 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Keyword Research Simplified: Free Tools to Jumpstart the Process](https://article.voxsnap.com/totheweb/keyword-research-simplified-free-tools-to-jumpstart-the-keyword-research-process)

I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. It could be anything. Maybe you’re trying

From [ToTheWeb](https://totheweb.com/blog/2018/10/keyword-research-simplified-free-tools-to-jumpstart-the-keyword-research-process/)

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Alexa, tell VoxSnap to play "Why Top Brands Spend More on Out of Home"

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9 min

[Audiohub](/content/audiohub/emcoutdoor/index.html)

Marketing

### [Why Top Brands Spend More on Out of Home](https://article.voxsnap.com/emcoutdoor/why-top-brands-spend-more-on-ooh)

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since read

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2018/05/why-top-brands-spend-more-on-ooh/)

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Marketing

### [What is Experiential Marketing?](https://article.voxsnap.com/emcoutdoor/what-is-experiential-marketing)

It goes by a lot of names, “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2018/02/what-is-experiential-marketing/)

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Marketing

### [Marketing IT Infrastructure, Part 1: Defining the Challenge](https://article.voxsnap.com/glasscanopy/marketing-it-infrastructure)

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead a

From [glassCanopy](https://glasscanopy.com/marketing-it-infrastructure/)

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BusinessEntrepreneurship

### [The Hypergrowth Executive](https://article.voxsnap.com/toptal/the-hypergrowth-executive)

In this post Breanden lays out a cultural framework for achieving and sustaining hypergrowth—sharing concepts that have steered Toptal clients to double- and triple-digit growth over th

From [Toptal](https://www.toptal.com/insights/hypergrowth/the-hypergrowth-executive)

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Finance

### [Hiring a Startup CFO - When to Hire a CFO and Why You Need One](https://article.voxsnap.com/toptal/hiring-a-startup-cfo)

The value of a CFO for a young company is a hotly contested topic. Many argue that they are unnecessary add-ons and that a small, savvy, well-trained financial team can satisfy the busi

From [Toptal](https://www.toptal.com/finance/interim-cfos/hiring-a-startup-cfo)

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TechnologySoftware Dev

### [How to Choose the Best Front-end Framework](https://article.voxsnap.com/toptal/choosing-best-front-end-framework)

The JavaScript world is a rich environment with dozens of tools, libraries, and frameworks. But, with lots of options comes a lot of confusion. It really is a double-edged sword.
While

From [Toptal](https://www.toptal.com/javascript/choosing-best-front-end-framework)

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Business

### [3 Google Analytics Reports You Haven’t Used for Your Magento Store](https://article.voxsnap.com/eboundhost/3-google-analytics-reports-you-havent-used-for-your-magento-store)

As the first in a series of guest posts, we’re proud to present this article by Tom Bukevicius, a Chicago-area PPC expert and taco aficionado. At SCUBE, he helps clients make the most o

From [eboundhost](https://blog.eboundhost.com/3-google-analytics-reports-you-havent-used-for-your-magento-store/)

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Alexa, tell VoxSnap to play "It’s Go Time for Gixo – The Fitness App That Will Change Your Life"

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Health

### [It’s Go Time for Gixo – The Fitness App That Will Change Your Life](https://article.voxsnap.com/gotime/its-go-time-for-gixo-the-fitness-app-that-will-change-your-life)

I recently started using Gixo after the founder Selina Tobaccowala posted about it in our Female Founders Community. I’ve been using a bunch of different fitness apps during the years t

From [GoTime](https://gotime.co/blog/2018/10/01/its-go-time-for-gixo-the-fitness-app-that-will-change-your-life/)

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Alexa, tell VoxSnap to play "What it takes to CoDE?"

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TechnologySoftware Testing

### [What it takes to CoDE?](https://article.voxsnap.com/blazemeter/what-it-takes-to-code)

As enterprises start adopting DevOps and Agile development and delivery practices, development turnaround times are getting shorter. Testing teams are under intense pressure to quickly

From [BlazeMeter](https://www.blazemeter.com/shift-left/what-it-takes-to-code)

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Alexa, tell VoxSnap to play "Performance test your apps in private, public or hybrid cloud"

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TechnologySoftware Testing

### [Performance test your apps in private, public or hybrid cloud](https://article.voxsnap.com/blazemeter/performance-test-your-apps-private-public-or-hybrid-cloud)

In the era of application supremacy, every organization promotes its brand, products and services via web and mobile application. Modern software delivery practices change the game for

From [BlazeMeter](https://www.blazemeter.com/shiftleft/performance-test-your-apps-private-public-or-hybrid-cloud)

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Alexa, tell VoxSnap to play "Why Performance Engineering Apps is critical for successful cloud migration"

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TechnologySoftware Testing

### [Why Performance Engineering Apps is critical for successful cloud migration](https://article.voxsnap.com/blazemeter/why-performance-engineering-apps-critical-for-successful-cloud-migration)

Business leaders are increasingly relying on cloud technologies to enable their digital transformation strategies and provide competitive differentiation of their products or services i

From [BlazeMeter](https://www.blazemeter.com/shiftleft/why-performance-engineering-apps-critical-for-successful-cloud-migration)

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Alexa, tell VoxSnap to play "Convert LoadRunner to Open-Source JMeter in Minutes"

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TechnologySoftware Testing

### [Convert LoadRunner to Open-Source JMeter in Minutes](https://article.voxsnap.com/blazemeter/convert-loadrunner-to-open-source-jmeter-in-minutes)

As agile software development, continuous integration and continuous delivery gain traction in many organizations, the democratization of performance testing is being widely adopted. Th

From [BlazeMeter](https://www.blazemeter.com/blog/convert-loadrunner-to-open-source-jmeter-in-minutes)

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TechnologySoftware Testing

### [5 Reasons Why It’s Time to Evolve Your Test CoE](https://article.voxsnap.com/blazemeter/5-reasons-why-its-time-evolve-your-test-coe)

There is no doubt that testing Centers of Excellence (CoEs) have transformed quality assurance for businesses around the globe. But times are changing and new pain points are emerging.

From [BlazeMeter](https://www.blazemeter.com/shiftleft/5-reasons-why-it%E2%80%99s-time-evolve-your-test-coe)

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Alexa, tell VoxSnap to play "Democratization is the New Frontier for Scale in Performance Testing"

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TechnologySoftware Testing

### [Democratization is the New Frontier for Scale in Performance Testing](https://article.voxsnap.com/blazemeter/democratization-new-frontier-scale-performance-testing)

I was fortunate enough to attend both Jenkins World 2016 and Velocity New York 2016 last month. Both shows got me thinking about how the definition of “scale” in performance testing is

From [BlazeMeter](https://www.blazemeter.com/blog/democratization-new-frontier-scale-performance-testing)

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TechnologySoftware Testing

### [QA Automation Pipeline - Learn How to Build Your Own](https://article.voxsnap.com/blazemeter/qa-automation-pipeline-learn-how-to-build-your-own)

In the past years, software delivery has made a big step forward thanks to the implementation of continuous delivery. Quality Assurance is no exception, and the acceleration of the QA p

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Alexa, tell VoxSnap to play "3 Things to Consider when Performance-Testing for Data Networking and Telecommunications Systems"

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TechnologySoftware Testing

### [3 Things to Consider when Performance-Testing for Data Networking and Telecommunications Systems](https://article.voxsnap.com/blazemeter/3-things-consider-when-performance-testing-data-networking-and-telecommunications-systems)

Testing professionals working on infrastructure systems found in data networking or telecommunications companies face big challenges in IT automation software as they work to keep their

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TechnologySoftware Testing

### [Three Ways to Set up Performance Tests in the Cloud](https://article.voxsnap.com/blazemeter/three-ways-setting-performance-test-cloud)

Teams adopting Agile development practices typically embrace open-source tools, reiterative development lifecycles and short sprint planning to help them minimize bottlenecks and releas

From [BlazeMeter](https://www.blazemeter.com/shiftleft/three-ways-setting-performance-test-cloud)

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Alexa, tell VoxSnap to play "Performance Testing Matters in Pharma"

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TechnologySoftware Testing

### [Performance Testing Matters in Pharma](https://article.voxsnap.com/blazemeter/performance-testing-matters-pharma)

If your pharmaceutical company is like most, you likely rely on business-critical applications to process millions of on-demand transactions for a large and prolific user base. The risk

From [BlazeMeter](https://www.blazemeter.com/shiftleft/performance-testing-matters-pharma)

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TechnologySoftware Testing

### [Five reasons why a Test Center of Excellence matters in modern software test automation](https://article.voxsnap.com/blazemeter/five-reasons-why-test-center-excellence-matters-modern-software-test-automation)

It’s easy to see the appeal of open source. It’s free, readily available, and easy to use, modify and distribute. There also are lots of options, including Selenium, Apache JMeter, Web

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Alexa, tell VoxSnap to play "3 Things to know when applying Machine Learning & Artificial Intelligence to QA Test Automation"

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TechnologySoftware Testing

### [3 Things to know when applying Machine Learning & Artificial Intelligence to QA Test Automation](https://article.voxsnap.com/blazemeter/3-things-know-when-applying-machine-learning-artificial-intelligence-qa-test-automation)

Today some forward-thinking Agile teams are starting to probe new ways of wielding machine-learning tactics. Just think about the typical day in the life of a software developer writing

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Alexa, tell VoxSnap to play "Open Source Testing for Microservices"

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TechnologySoftware Testing

### [Open Source Testing for Microservices](https://article.voxsnap.com/blazemeter/open-source-testing-microservices)

These days product companies around the world depend on cloud technologies to sell products quickly and efficiently. With fewer people sitting in front of a computer to buy online these

From [BlazeMeter](https://www.blazemeter.com/shiftleft/open-source-testing-microservices)

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Alexa, tell VoxSnap to play "Test for Peak Performance, Continuously"

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TechnologySoftware Testing

### [Test for Peak Performance, Continuously](https://article.voxsnap.com/blazemeter/test-peak-performance-continuously)

“Black Friday” and “Cyber Monday” are great for online shoppers looking for hot deals. But for busy DevOps teams, these Peak Events Readiness can be times of high risk and high reward a

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Alexa, tell VoxSnap to play "Tailor your Test CoE for Agile Development"

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TechnologySoftware Testing

### [Tailor your Test CoE for Agile Development](https://article.voxsnap.com/blazemeter/tailor-your-test-coe-for-agile-development)

Today’s test CoEs face a dilemma. Software testing has never been more important. But testing processes haven’t kept up with Agile and continuous software delivery trends. Instead of fa

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Alexa, tell VoxSnap to play "Save millions from costly software delivery delays"

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TechnologySoftware Testing

### [Save millions from costly software delivery delays](https://article.voxsnap.com/blazemeter/save-millions-costly-software-delivery-delays)

In our blog series on the challenges facing today’s testing Center of Excellence (CoE), we’ve shown how making the move to an open-source testing platform can ensure your testing team’s

From [BlazeMeter](https://www.blazemeter.com/shiftleft/save-millions-costly-software-delivery-delays)

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Alexa, tell VoxSnap to play "Banish the Fear of Testing Failures"

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TechnologySoftware Testing

### [Banish the Fear of Testing Failures](https://article.voxsnap.com/blazemeter/banish-fear-testing-failures)

What do the IRS, Meghan Markle and Macy’s have in common? They’ve all been involved in high-profile website crashes. The IRS made headlines this spring when its website crashed as last-

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Alexa, tell VoxSnap to play "Proliferation and Complexity in Agile Delivery Made Tenable"

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TechnologySoftware Testing

### [Proliferation and Complexity in Agile Delivery Made Tenable](https://article.voxsnap.com/blazemeter/proliferation-and-complexity-agile-delivery-made-tenable)

Application performance testing is shifting left – and with good reason. Studies show that when testing becomes an integral part of the Agile development process, you reduce time to dep

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Alexa, tell VoxSnap to play "Startup Playbook - Closing Thought"

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BusinessHow to Start a Startup

### [Startup Playbook - Closing Thought](https://article.voxsnap.com/ycombinator/closing)

Remember that at least a thousand people have every great idea. One of them actually becomes successful. The difference comes down to execution. It’s a grind, and everyone wishes there

From [Y Combinator](http://playbook.samaltman.com/#closing)

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BusinessHow to Start a Startup

### [Startup Playbook - Fundraising](https://article.voxsnap.com/ycombinator/fundraising)

Most startups raise money at some point. You should raise money when you need it or when it’s available on good terms. Be careful not to lose your sense of frugality or to start solving

From [Y Combinator](http://playbook.samaltman.com/#fundraising)

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[Audiohub](/content/audiohub/ycombinator/index.html)

BusinessHow to Start a Startup

### [Startup Playbook - Making Money](https://article.voxsnap.com/ycombinator/money)

Oh yes, making money. You need to figure out how to do that. The short version of this is that you have to get people to pay you more money than it costs you to deliver your good/servic

From [Y Combinator](http://playbook.samaltman.com/#money)

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BusinessHow to Start a Startup

### [Startup Playbook - Competitors](https://article.voxsnap.com/ycombinator/competition)

A quick word about competitors: competitors are a startup ghost story. First-time founders think they are what kill 99% of startups. But 99% of startups die from suicide, not murder. Wo

From [Y Combinator](http://playbook.samaltman.com/#competition)

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BusinessHow to Start a Startup

### [Startup Playbook - Hiring & Managing](https://article.voxsnap.com/ycombinator/hiring)

Hiring is one of your most important jobs and the key to building a great company (as opposed to a great product). My first piece of advice about hiring is don’t do it. The most success

From [Y Combinator](http://playbook.samaltman.com/#hiring)

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BusinessHow to Start a Startup

### [Startup Playbook - Jobs of the CEO](https://article.voxsnap.com/ycombinator/ceo)

Earlier I mentioned that the only universal job description of the CEO is to make sure the company wins. Although that’s true, I wanted to talk a little more specifically about how a CE

From [Y Combinator](http://playbook.samaltman.com/#ceo)

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BusinessHow to Start a Startup

### [Startup Playbook - Focus & Intensity](https://article.voxsnap.com/ycombinator/focus)

If I had to distill my advice about how to operate down to only two words, I’d pick focus and intensity. These words seem to really apply to the best founders I know.

From [Y Combinator](http://playbook.samaltman.com/#focus)

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BusinessHow to Start a Startup

### [Startup Playbook - Growth](https://article.voxsnap.com/ycombinator/growth)

Growth and momentum are the keys to great execution. Growth (as long as it is not “sell dollar bills for 90 cents” growth) solves all problems, and lack of growth is not solvable by any

From [Y Combinator](http://playbook.samaltman.com/#growth)

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BusinessHow to Start a Startup

### [Startup Playbook - Great Execution](https://article.voxsnap.com/ycombinator/execution)

Although it’s necessary to build a great product, you’re not done after that. You still have to turn it into a great company, and you have to do it yourself—the fantasy of hiring an “ex

From [Y Combinator](http://playbook.samaltman.com/#execution)

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BusinessHow to Start a Startup

### [Startup Playbook - A Great Product](https://article.voxsnap.com/ycombinator/product)

Here is the secret to success: have a great product. This is the only thing all great companies have in common. If you do not build a product users love you will eventually fail. Yet fo

From [Y Combinator](http://playbook.samaltman.com/#product)

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BusinessHow to Start a Startup

### [Startup Playbook - A Great Team](https://article.voxsnap.com/ycombinator/team)

Mediocre teams do not build great companies. One of the things we look at the most is the strength of the founders. When I used to do later-stage investing, I looked equally hard at the

From [Y Combinator](http://playbook.samaltman.com/#team)

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BusinessHow to Start a Startup

### [Startup Playbook - The Idea](https://article.voxsnap.com/ycombinator/idea)

One of the first things we ask YC companies is what they’re building and why. We look for clear, concise answers here. This is both to evaluate you as a founder and the idea itself. It’

From [Y Combinator](http://playbook.samaltman.com/#idea)

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Alexa, tell VoxSnap to play "Startup Playbook - Intro"

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BusinessHow to Start a Startup

### [Startup Playbook - Intro](https://article.voxsnap.com/ycombinator/intro)

We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable part

From [Y Combinator](http://playbook.samaltman.com/)

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TechnologySoftware Testing

### [How to Build and Execute Performance Tests Before Black Friday and Cyber Monday](https://article.voxsnap.com/blazemeter/how-build-and-execute-performance-tests-black-friday-and-cyber-monday)

Have you already started load testing for Black Friday? If not, don’t worry. There is still enough time to discover bottlenecks and fix them.
But don’t wait any longer - testing your

From [BlazeMeter](https://www.blazemeter.com/blog/how-build-and-execute-performance-tests-black-friday-and-cyber-monday)

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TechnologySoftware Testing

### [Five ways to prepare your Test Center of Excellence to be Open Source, Enterprise Ready](https://article.voxsnap.com/blazemeter/five-ways-prepare-your-test-center-excellence-be-open-source-enterprise-ready)

As a QA manager or director of a Testing Center of Excellence (CoE), you likely are always on the hunt for continuous testing processes that can help you deliver quality software more r

From [BlazeMeter](https://www.blazemeter.com/shiftleft/five-ways-prepare-your-test-center-excellence-be-open-source-enterprise-ready)

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Alexa, tell VoxSnap to play "3 Things to Remember When Performance Engineering for a DevOps Practice"

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TechnologySoftware Testing

### [3 Things to Remember When Performance Engineering for a DevOps Practice](https://article.voxsnap.com/blazemeter/3-things-remember-when-performance-engineering-devops-practice)

In today’s competitive world, quality with speed is a must. And that makes DevOps a necessity for businesses navigating a dynamic, ever-changing environment. DevOps practices focus on r

From [BlazeMeter](https://www.blazemeter.com/shiftleft/3-things-remember-when-performance-engineering-devops-practice)

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TechnologySoftware Testing

### [Eight reasons why Open Source helps improve test coverage for your Test CoE](https://article.voxsnap.com/blazemeter/eight-reasons-why-open-source-helps-improve-test-coverage-your-test-coe)

Today, everyone is looking for ways to get top-quality software releases to market faster. The solution, of course, is to test early, test often and test everything through test automat

From [BlazeMeter](https://www.blazemeter.com/shiftleft/eight-reasons-why-open-source-helps-improve-test-coverage-your-test-coe)

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TechnologySoftware Testing

### [Remove QA Bottlenecks with Automated API Testing](https://article.voxsnap.com/blazemeter/remove-qa-bottlenecks-automated-api-testing)

We recently introduced the Center of Developer Excellence (CoDE), CA’s vision for how the Test Center of Excellence (CoE) can address the disconnect between continuous software delivery

From [BlazeMeter](https://www.blazemeter.com/shiftleft/remove-qa-bottlenecks-automated-api-testing)

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Alexa, tell VoxSnap to play "Make the change to open source, with peace of mind"

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TechnologySoftware Testing

### [Make the change to open source, with peace of mind](https://article.voxsnap.com/blazemeter/make-change-open-source-peace-mind)

Application performance testing is shifting left and with good reason. Studies show that making testing an integral part of the Agile development process can boost application quality a

From [BlazeMeter](https://www.blazemeter.com/shiftleft/make-change-open-source-peace-mind)

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Alexa, tell VoxSnap to play "The Fundamentals of Website Redesign – A Case Study"

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Marketing

### [The Fundamentals of Website Redesign – A Case Study](https://article.voxsnap.com/toptal/design-better-foundations)

It’s not uncommon to finish a website redesign project only to look back and think, “I would have done things differently if I’d known what I know today.”

From [Toptal](https://www.toptal.com/designers/web/design-better-foundations)

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MarketingSocial Media

### [How Kettlebell Kings Uses Instagram Stories to Grow its Revenue](https://article.voxsnap.com/buffer/How-Kettlebell-Kings-Uses-Instagram-Stories-to-Grow-its-Revenue)

“We all had what I guess you call ‘real jobs’,” Jay Perkins told me.
Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to ha

From [Buffer](https://blog.bufferapp.com/how-to-sell-on-instagram-case-study)

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Alexa, tell VoxSnap to play "Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement"

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Marketing

### [Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement](https://article.voxsnap.com/emcoutdoor/out-of-homes-remarkable-shift-from-media-measurement-to-audience-measurement)

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2018/02/out-of-homes-remarkable-shift-from-media-measurement-to-audience-measurement/)

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Alexa, tell VoxSnap to play "The True ROI of UX: Convincing the Executive Suite"

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Business

### [The True ROI of UX: Convincing the Executive Suite](https://article.voxsnap.com/toptal/roi-of-ux-convince-executives)

High-quality customer experience (CX) is arguably the most effective way to drive engagement, spending, and loyalty for any business. User experience (UX)—the term applied more in the c

From [Toptal](https://www.toptal.com/designers/ux/roi-of-ux-convince-executives)

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Alexa, tell VoxSnap to play "How to Break 5 Soul-Sucking Technology Habits"

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MarketingUser Behavior

### [How to Break 5 Soul-Sucking Technology Habits](https://article.voxsnap.com/nirandfar/how-to-break-5-soul-sucking-technology-habits)

Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices and break bad habits.

From [Nir And Far](https://www.nirandfar.com/2013/10/how-to-break-5-soul-sucking-technology-habits.html)

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Alexa, tell VoxSnap to play "Why Should You Include Out of Home in Your Media Plan?"

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[Audiohub](/content/audiohub/emcoutdoor/index.html)

Marketing

### [Why Should You Include Out of Home in Your Media Plan?](https://article.voxsnap.com/emcoutdoor/why-should-you-include-out-of-home-in-your-media-plan)

Why Should You Include Out of Home in Your Media Plan?
In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2017/12/why-should-you-include-out-of-home-in-your-media-plan/)

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 4: Lead Generation"

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31 min

[Audiohub](/content/audiohub/glasscanopy/index.html)

Marketing

### [Marketing to Doctors, Part 4: Lead Generation](https://article.voxsnap.com/glasscanopy/marketing-to-doctors-part-4-lead-generation)

This is the fourth article in a five-part series on marketing to doctors. In this post, we’ll talk about how to reach your physician audience and capture leads. Previously we talked abo

From [glassCanopy](https://glasscanopy.com/marketing-to-doctors-part-4-lead-generation/)

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Alexa, tell VoxSnap to play "Who’s Really Addicting You to Technology?"

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11 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Who’s Really Addicting You to Technology?](https://article.voxsnap.com/nirandfar/who-is-really-addicting-you-to-technology)

“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of

From [Nir And Far](https://www.nirandfar.com/2016/02/4-people-addicting-technology.html)

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Alexa, tell VoxSnap to play "This Will Be the Last Article You Read"

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7 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [This Will Be the Last Article You Read](https://article.voxsnap.com/nirandfar/this-will-be-the-last-article-you-read)

If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey.

From [Nir And Far](https://www.nirandfar.com/2013/01/this-will-be-the-last-article-you-read.html)

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Alexa, tell VoxSnap to play "The Real Reason You’re Addicted to Your Phone"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Real Reason You’re Addicted to Your Phone](https://article.voxsnap.com/nirandfar/the-real-reason-youre-hooked-to-your-phone)

Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents

From [Nir And Far](https://www.nirandfar.com/2013/09/the-real-reason-youre-hooked-to-your-phone.html)

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Time for Digital Hat Racks](https://article.voxsnap.com/nirandfar/we-need-a-digital-hat-rack)

The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the seve

From [Nir And Far](https://www.nirandfar.com/2012/12/we-need-a-digital-hat-rack-2.html)

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Alexa, tell VoxSnap to play "4 Simple Things I Did to Control My Bad Tech Habits"

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12 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [4 Simple Things I Did to Control My Bad Tech Habits](https://article.voxsnap.com/nirandfar/4-simple-things-i-did-to-control-my-bad-tech-habits)

It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. You want to stop, but you can’t. This technology-indu

From [Nir And Far](https://www.nirandfar.com/2013/09/4-simple-things-i-did-to-control-my-bad-tech-habits.html)

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Alexa, tell VoxSnap to play "The Unbelievable Future of Habit-Forming Technology"

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9 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Unbelievable Future of Habit-Forming Technology](https://article.voxsnap.com/nirandfar/the-unbelievable-future-of-habit-forming-technology)

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She spoke at the Habit Summit in April. In thi

From [Nir And Far](https://www.nirandfar.com/2017/03/the-unbelievable-future-of-habit-forming-technology.html)

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[Audiohub](/content/audiohub/emcoutdoor/index.html)

Marketing

### [What is Out of Home Media? - An Introduction](https://article.voxsnap.com/emcoutdoor/what-is-out-of-home-media-an-introduction)

What is Out of Home Media?
Well... Billboards right? There… that was easy. Hold up, not so fast …
When we talk to advertisers that are new to the Out of Home advertising category, th

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2017/10/what-is-out-of-home-media-an-introduction/)

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Alexa, tell VoxSnap to play "Emerging Trends That Will Shape the Future of Digital Out of Home"

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10 min

[Audiohub](/content/audiohub/emcoutdoor/index.html)

Marketing

### [Emerging Trends That Will Shape the Future of Digital Out of Home](https://article.voxsnap.com/emcoutdoor/emerging-trends-that-will-shape-the-future-of-digital-out-of-home)

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television adv

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2017/04/emerging-trends-that-will-shape-the-future-of-digital-out-of-home/)

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Alexa, tell VoxSnap to play "The Secret Marketing Power of Evolutionary Psychology"

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6 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Secret Marketing Power of Evolutionary Psychology](https://article.voxsnap.com/nirandfar/the-secret-marketing-power-of-evolutionary-psychology)

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He spoke at the Habit Summit in April. In this interview with Max Ogle

From [Nir And Far](https://www.nirandfar.com/2017/03/the-secret-marketing-power-of-evolutionary-psychology.html)

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Alexa, tell VoxSnap to play "Strange Sex Habits of Silicon Valley"

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9 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Strange Sex Habits of Silicon Valley](https://article.voxsnap.com/nirandfar/strange-sex-habits-of-silicon-valley)

My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a co

From [Nir And Far](https://www.nirandfar.com/2012/05/strange-sex-habits-of-silicon-valley.html)

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Alexa, tell VoxSnap to play "Escape From Message Hell"

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6 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Escape From Message Hell](https://article.voxsnap.com/nirandfar/escape-from-message-hell)

We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use help

From [Nir And Far](https://www.nirandfar.com/2012/10/escape.html)

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Alexa, tell VoxSnap to play "Realizing the Full Potential of Out Of Home Media"

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8 min

[Audiohub](/content/audiohub/emcoutdoor/index.html)

Marketing

### [Realizing the Full Potential of Out Of Home Media](https://article.voxsnap.com/emcoutdoor/realizing-the-full-potential-of-out-of-home-media)

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars

From [EMC Outdoor](https://www.emcoutdoor.com/blog/2017/07/realizing-the-full-potential-of-out-of-home-media/)

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Alexa, tell VoxSnap to play "User Growth and Engagement: A Hacker Metric"

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13 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [User Growth and Engagement: A Hacker Metric](https://article.voxsnap.com/nirandfar/never-take-your-eyes-off-this-hacker-metric)

If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my fr

From [Nir And Far](https://www.nirandfar.com/2012/05/never-take-your-eyes-off-this-hacker-metric.html)

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Alexa, tell VoxSnap to play "User Investment: Make Your Users Do the Work"

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10 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [User Investment: Make Your Users Do the Work](https://article.voxsnap.com/nirandfar/make-your-users-do-the-work)

The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with beautiful new products like the iPho

From [Nir And Far](https://www.nirandfar.com/2012/07/makeyourusersdothework.html)

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Marketing

### [Choosing the Best Name for your Company or Product](https://article.voxsnap.com/thinkresults/choosing-the-best-name-for-your-company)

So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than

From [ThinkResults Marketing](https://thinkresultsmarketing.com/choosing-the-best-possible-name-for-your-company-or-product/)

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[Audiohub](/content/audiohub/glasscanopy/index.html)

Marketing

### [Marketing to Doctors, Part 3: Content Marketing](https://article.voxsnap.com/glasscanopy/marketing-to-doctors-part-3-content-marketing)

This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked abou

From [glassCanopy](https://glasscanopy.com/marketing-to-doctors-part-3-content-marketing/)

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend](https://article.voxsnap.com/nirandfar/why-assistant-as-an-app-might-be-the-next-big-tech-trend)

Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But

From [Nir And Far](https://www.nirandfar.com/2015/07/why-assistant-as-an-app-might-be-the-next-big-tech-trend.html)

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Alexa, tell VoxSnap to play "Why People Check Their Tech at the Wrong Times"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Why People Check Their Tech at the Wrong Times](https://article.voxsnap.com/nirandfar/why-people-check-their-phones-at-the-wrong-times)

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out

From [Nir And Far](https://www.nirandfar.com/2016/03/why-people-check-their-phones-at-the-wrong-times.html)

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Personalized eCommerce Is Already Here, You Just Don’t Recognize It](https://article.voxsnap.com/nirandfar/personalized-ecommerce-is-already-here)

Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-know

From [Nir And Far](https://www.nirandfar.com/2012/02/personalized-ecommerce-is-already-here.html)

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Alexa, tell VoxSnap to play "What Triggers The Best Word of Mouth Marketing?"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [What Triggers The Best Word of Mouth Marketing?](https://article.voxsnap.com/nirandfar/trigger-hump)

Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on.
More users, more sales, and more gr

From [Nir And Far](https://www.nirandfar.com/2014/06/triggerhump.html)

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[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Tesla Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/tesla-story)

Ian Wright came to pitch his new business, Wright Motors. We met at DFJ’s offices on Sand Hill Road in Menlo Park, California. He brought with him an invention that was strung together

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Six Californias Story - How to Be The Startup Hero by Tim Draper"

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[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Six Californias Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/six-californias-story)

When California passed Proposition 30 that allowed the state to go back and tax people more for their income earned the year before, several of my friends decided to leave the state.

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Skype Video Story - How to Be The Startup Hero by Tim Draper"

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[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Skype Video Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/skype-video-story)

I was fascinated by the new peer to peer technology that allowed people to share files. I met with Napster, Streamcast, and Grokster as I searched the industry. I had gotten the distinc

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Hotmail Story - How to Be The Startup Hero by Tim Draper"

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12 min

[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Hotmail Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/hotmail-story)

Sabeer Bhatia and Jack Smith were two 26 year olds. Sabeer was a confident Indian who commanded certainty with his every word. Jack was a focused engineer who believed that he could mak

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Story of Sandhill Road - Tim Draper"

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6 min

[Audiohub](/content/audiohub/timdraper/index.html)

FinanceVenture Capital

### [The Story of Sandhill Road - Tim Draper](https://article.voxsnap.com/timdraper/sandhill-road)

I remember walking around with Tom Ford when he owned 3000 Sand Hill Road, which at the time was the most famous address for venture capitalists (now it might be Rosewood or Hero City i

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Napster Story - How to Be The Startup Hero by Tim Draper"

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7 min

[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Napster Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/napster-story)

One instance of fear killing off a great company was in the case of Napster. I was familiar with the case since one of our network partners, Draper Atlantic, had made the first converti

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Defy Prison Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/defy-prison-story)

Defy is a non-profit organization that encourages prisoners and ex-prisoners to learn to become entrepreneurs. People who have spent time in prison have a very difficult time getting a

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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BusinessEntrepreneurship

### [The Yahoo Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/yahoo-story)

Here is a story about my own failure to act. My father introduced me to Jerry Yang and David Filo. They were leaving their PhD programs at Stanford University to start a little business

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Harvard Business School Reunion Story - How to Be The Startup Hero by Tim Draper"

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[Audiohub](/content/audiohub/timdraper/index.html)

BusinessEntrepreneurship

### [The Harvard Business School Reunion Story - How to Be The Startup Hero by Tim Draper](https://article.voxsnap.com/timdraper/harvard-business-school-reunion-story)

In the spirit of making short-term sacrifices for long-term success, I use my class at Harvard Business School as an example. I have kept in touch with a few of my classmates, but mostl

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "The Billion Dollar Mind Trick: An Intro to Triggers"

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MarketingUser Behavior

### [The Billion Dollar Mind Trick: An Intro to Triggers](https://article.voxsnap.com/nirandfar/billion-dollar-mind-trick)

Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the comp

From [Nir And Far](https://www.nirandfar.com/2012/04/billion-dollar-mind-trick.html)

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MarketingUser Behavior

### [Temptation](https://article.voxsnap.com/nirandfar/temptation)

How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is

From [Nir And Far](https://www.nirandfar.com/2013/05/temptation.html)

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MarketingUser Behavior

### [The Psychology of Notifications: How to Send Triggers that Work](https://article.voxsnap.com/nirandfar/notifications-that-work)

In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a si

From [Nir And Far](https://www.nirandfar.com/2015/03/notifications-that-work.html)

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BusinessEntrepreneurship

### [Where is the Web Going?](https://article.voxsnap.com/nirandfar/where-is-the-web-going)

Within the next few years, technology will improve your life in ways you can scarcely imagine. But if you’re looking for where we’re headed, it’s useful to know where we’ve been and mo

From [Nir And Far](https://www.nirandfar.com/2012/01/where-is-web-going.html)

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Alexa, tell VoxSnap to play "Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business"

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Marketing

### [Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business](https://article.voxsnap.com/buffer/coffee-and-community)

We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

From [Buffer](https://blog.bufferapp.com/foster-coffee-company-case-study)

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Alexa, tell VoxSnap to play "Where Have The Users Gone?"

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MarketingUser Behavior

### [Where Have The Users Gone?](https://article.voxsnap.com/nirandfar/where-have-the-users-gone)

Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound p

From [Nir And Far](https://www.nirandfar.com/2012/08/where-have-the-users-gone.html)

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Alexa, tell VoxSnap to play "Designing to Reward our Tribal Sides"

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MarketingUser Behavior

### [Designing to Reward our Tribal Sides](https://article.voxsnap.com/nirandfar/designing-to-reward-our-tribal-sides)

We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our

From [Nir And Far](https://www.nirandfar.com/2013/02/designing-to-reward-our-tribal-sides.html)

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Alexa, tell VoxSnap to play "Are Companies Too Obsessed With Growth? How to Measure Habits"

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[Audiohub](/content/audiohub/nirandfar/index.html)

BusinessEntrepreneurship

### [Are Companies Too Obsessed With Growth? How to Measure Habits](https://article.voxsnap.com/nirandfar/are-you-focusing-too-much-on-growth-how-to-measure-habits)

Imagine an entrepreneur showed you the graph to the right for his new app called, “PinterestForDogs.”

From [Nir And Far](https://www.nirandfar.com/2013/12/are-you-focusing-too-much-on-growth-how-to-measure-habits.html)

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Alexa, tell VoxSnap to play "The Next Secrets of the Internet"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Retention

### [The Next Secrets of the Internet](https://article.voxsnap.com/nirandfar/the-next-secrets-of-the-web)

Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often g

From [Nir And Far](https://www.nirandfar.com/2012/06/the-next-secrets-of-the-web.html)

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Alexa, tell VoxSnap to play "Paid Media: Should You Invest in Ads with Brand Keywords in Google?"

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6 min

[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [Paid Media: Should You Invest in Ads with Brand Keywords in Google?](https://article.voxsnap.com/totheweb/google-search-ad-campaigns-should-you-invest-in-ads-using-brand-keywords)

You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search.

From [ToTheWeb](https://totheweb.com/blog/2018/04/google-search-ad-campaigns-should-you-invest-in-ads-using-brand-keywords/)

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Alexa, tell VoxSnap to play "What Is, and Is Not, Your Product’s Job"

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4 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [What Is, and Is Not, Your Product’s Job](https://article.voxsnap.com/nirandfar/what-is-and-is-not-your-products-job)

Recently, my mom came for a visit. She read my blog and discovered her son has a crazy habit of running barefoot. After some convincing, she begrudgingly accepted my rationale, especi

From [Nir And Far](https://www.nirandfar.com/2012/02/what-is-and-is-not-your-products-job.html)

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Alexa, tell VoxSnap to play "Go Ask Grandma: How To Design For Normals"

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6 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Go Ask Grandma: How To Design For Normals](https://article.voxsnap.com/nirandfar/go-ask-grandma)

As web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of

From [Nir And Far](https://www.nirandfar.com/2012/03/go-ask-grandma-how-to-design-for-normals.html)

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Alexa, tell VoxSnap to play "How to Turn Visitors into Users"

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11 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [How to Turn Visitors into Users](https://article.voxsnap.com/nirandfar/how-to-turn-visitors-into-users)

Before you can change the world, before your company can IPO, before getting millions of loyal users to wonder how they ever lived without your service, people need to onboard through a

From [Nir And Far](https://www.nirandfar.com/2012/07/thisisyourbrainonboarding.html)

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Alexa, tell VoxSnap to play "The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed"

ListenListening

11 min

[Audiohub](/content/audiohub/buffer/index.html)

Marketing

### [The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed](https://article.voxsnap.com/buffer/the-new-facebook-algorithm)

The Facebook algorithm is constantly evolving in order to provide a better experience for users.
But few changes to the algorithm have sparked as much interest and conversation as the

From [Buffer](https://blog.bufferapp.com/facebook-algorithm)

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Alexa, tell VoxSnap to play "How Facebook Marketing is Changing"

ListenListening

7 min

[Audiohub](/content/audiohub/buffer/index.html)

Marketing

### [How Facebook Marketing is Changing](https://article.voxsnap.com/buffer/how-facebook-marketing-is-changing)

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard university students in February 2004. And looking ahead, the Facebook of five ye

From [Buffer](https://blog.bufferapp.com/future-of-facebook)

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Alexa, tell VoxSnap to play "Mass Persuasion, One User At A Time"

ListenListening

9 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Mass Persuasion, One User At A Time](https://article.voxsnap.com/nirandfar/mass-persuasion-one-user-at-a-time)

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques i

From [Nir And Far](https://www.nirandfar.com/2012/10/mass-persuasion-one-user-at-a-time.html)

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Alexa, tell VoxSnap to play "The Bitcoin Story - Tim Draper"

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20 min

[Audiohub](/content/audiohub/timdraper/index.html)

FinanceVenture Capital

### [The Bitcoin Story - Tim Draper](https://article.voxsnap.com/timdraper/the-bitcoin-story)

It wasn’t until 2011 when I discovered Bitcoin. Bitcoin was a new currency. One that could be used to store value and pay for anything, not just for advancement in a video game. It was

From [Tim Draper](https://www.amazon.com/How-Startup-Hero-Textbook-Entrepreneurs-ebook/dp/B078HWH29T/?tag=rigubl-20)

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Alexa, tell VoxSnap to play "How to Scale Lead Generation Using Social Media Content"

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6 min

[Audiohub](/content/audiohub/buffer/index.html)

Marketing

### [How to Scale Lead Generation Using Social Media Content](https://article.voxsnap.com/buffer/lead-generation-is-an-important-task-for-any-marketing-department)

Lead generation is an important task for any marketing department.
And for most companies, lead generation means focusing on creating lead capture forms and driving traffic back to tho

From [Buffer](https://blog.bufferapp.com/social-media-lead-generation)

[Share on Facebook](https://www.facebook.com/dialog/share?app_id=620074461518868&display=popup&href=https%3A%2F%2Fblog.bufferapp.com%2Fsocial-media-lead-generation "Share on Facebook")[Share on Twitter](https://twitter.com/intent/tweet?text=Listen%20to%20this%20awesome%20post%20by%20%40buffer%20Check%20it%20out!&via=voxsnap&url=https%3A%2F%2Farticle.voxsnap.com%2Fbuffer%2Flead-generation-is-an-important-task-for-any-marketing-department "Share on Twitter")[Share on LinkedIn](https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Farticle.voxsnap.com%2Fbuffer%2Flead-generation-is-an-important-task-for-any-marketing-department&title=How%20to%20Scale%20Lead%20Generation%20Using%20Social%20Media%20Content&source=VoxSnap "Share on LinkedIn")[Share by Mail](mailto:?body=I%20found%20this%20awesome%20blog%20post%20you%20can%20listen%20to.%20Check%20it%20out!%20https%3A%2F%2Fblog.bufferapp.com%2Fsocial-media-lead-generation&subject=Listen%20to%20this%20Story%3A%20How%20to%20Scale%20Lead%20Generation%20Using%20Social%20Media%20Content "Share by Mail")

Alexa, tell VoxSnap to play "How Technology is Like Bug Sex"

ListenListening

9 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [How Technology is Like Bug Sex](https://article.voxsnap.com/nirandfar/how-technology-is-like-bug-sex)

When considering our complex relationship with technology, perhaps it is useful to reflect upon the plight of one particular bug, the male julodimorpha beetle, who like us at times, can

From [Nir And Far](https://www.nirandfar.com/2013/01/how-technology-is-like-bug-sex.html)

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Alexa, tell VoxSnap to play "What You Don't Know About Human Intuition Can Hurt You"

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5 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [What You Don't Know About Human Intuition Can Hurt You](https://article.voxsnap.com/nirandfar/what-you-dont-know-about-intuition-can-hurt-you)

A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in

From [Nir And Far](https://www.nirandfar.com/2013/03/what-you-dont-know-about-intuition-can-hurt-you.html)

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 2: Messaging & Segmentation"

ListenListening

14 min

[Audiohub](/content/audiohub/glasscanopy/index.html)

Marketing

### [Marketing to Doctors, Part 2: Messaging & Segmentation](https://article.voxsnap.com/glasscanopy/marketing-to-doctors-part-2)

This is the second of a five-part series on marketing to doctors. In this post, we’ll look at some of the factors to consider in developing your messaging and segmentation.

From [glassCanopy](https://glasscanopy.com/marketing-to-doctors-part-2/)

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 1: Defining the Challenge"

ListenListening

10 min

[Audiohub](/content/audiohub/glasscanopy/index.html)

Marketing

### [Marketing to Doctors, Part 1: Defining the Challenge](https://article.voxsnap.com/glasscanopy/marketing-to-doctors-part1)

This is the first of a five-part series on marketing to doctors. In this post, we’ll look at the some of the reasons marketing to doctors is so hard. In future posts, we’ll examine segm

From [glassCanopy](https://glasscanopy.com/marketing-to-doctors-part1/)

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Alexa, tell VoxSnap to play "GDPR - What Growth People Need To Know"

ListenListening

25 min

[Audiohub](/content/audiohub/reforge/index.html)

Marketing

### [GDPR - What Growth People Need To Know](https://article.voxsnap.com/reforge/gdpr-what-growth-people-need-to-know)

The law is designed to safeguard data privacy for EU citizens, and applies to any business with EU users or customers, regardless of whether the business is based in the European Union

From [Reforge](https://www.reforge.com/blog/gdpr-growth-marketing)

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[Audiohub](/content/audiohub/thinkresults/index.html)

Business

### [Ready to Launch? Four Simple Questions to Ask Before Launching Your Product](https://article.voxsnap.com/thinkresults/four-questions-before-product-launch)

Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time. There’s a pop

From [ThinkResults Marketing](https://thinkresultsmarketing.com/four-questions-before-product-launch/)

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MarketingUser Behavior

### [The Future is Driven by Interface Changes](https://article.voxsnap.com/nirandfar/future-is-driven-by-interface-changes)

What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and be

From [Nir And Far](https://www.nirandfar.com/2013/04/driven-by-interface-changes.html)

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MarketingUser Behavior

### [How to Boost Desire Using the Psychology of Scarcity](https://article.voxsnap.com/nirandfar/psychology-of-scarcity)

Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue.

From [Nir And Far](https://www.nirandfar.com/2013/07/psychology-of-scarcity.html)

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Two Words that Created a \#1 App: “Yes, And”](https://article.voxsnap.com/nirandfar/yes-and)

In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. T

From [Nir And Far](https://www.nirandfar.com/2013/09/the-two-words-that-created-a-1-app.html)

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Alexa, tell VoxSnap to play "Getting Over Your Fear of Missing Out"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Getting Over Your Fear of Missing Out](https://article.voxsnap.com/nirandfar/fomo)

Although the terminology has only recently been added to our lexicon, experiencing FoMO is nothing new.
Most people at one time or another have been preoccupied by the idea that someon

From [Nir And Far](https://www.nirandfar.com/2015/01/fomo.html)

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Alexa, tell VoxSnap to play "How Successful Companies Design for Users’ Multi-Device Lives"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [How Successful Companies Design for Users’ Multi-Device Lives](https://article.voxsnap.com/nirandfar/how-successful-companies-design-for-users-multi-device-lives)

We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablet

From [Nir And Far](https://www.nirandfar.com/2014/07/how-successful-companies-design-for-users-multi-device-lives.html)

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Alexa, tell VoxSnap to play "Nostalgia: A Product Designer’s Secret Weapon"

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8 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Nostalgia: A Product Designer’s Secret Weapon](https://article.voxsnap.com/nirandfar/nostalgia-a-product-designers-secret-weapon)

Nostalgia is powerful. Simply mentioning the names of childhood toys, old TV shows, classic video games, and other pastime activities often instigate an emotional response, reminiscence

From [Nir And Far](https://www.nirandfar.com/2014/01/nostalgia-a-product-designers-secret-weapon.html)

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Alexa, tell VoxSnap to play "Good Products Start With Good Questions"

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6 min

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MarketingUser Behavior

### [Good Products Start With Good Questions](https://article.voxsnap.com/nirandfar/good-products-start-good-questions)

Monday of the sprint week begins with an exercise we call “Start at the End”. It’s a look ahead—to the end of the sprint and beyond. You and your team will lay out the basics: your long

From [Nir And Far](https://www.nirandfar.com/2016/03/good-products-start-good-questions.html)

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MarketingUser Behavior

### [3 Ways I Use Technology to Find Happiness](https://article.voxsnap.com/nirandfar/3-ways-i-use-technology-to-find-happiness)

In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understan

From [Nir And Far](https://www.nirandfar.com/2013/10/5-ways-to-use-your-tech-habits-for-good.html)

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Alexa, tell VoxSnap to play "3 Ways to Make Better Decisions Using “The Power of Noticing”"

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10 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [3 Ways to Make Better Decisions Using “The Power of Noticing”](https://article.voxsnap.com/nirandfar/power-of-noticing)

From [Nir And Far](https://www.nirandfar.com/2015/01/powerofnoticing.html)

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Alexa, tell VoxSnap to play "Today’s Behaviors, Tomorrow’s Startups"

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5 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Today’s Behaviors, Tomorrow’s Startups](https://article.voxsnap.com/nirandfar/todays-behaviors-tomorrows-startups)

Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult

From [Nir And Far](https://www.nirandfar.com/2013/06/todays-behaviors-tomorrows-startups.html)

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Alexa, tell VoxSnap to play "Adios Text, Hello Voice"

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8 min

[Audiohub](/content/audiohub/helenaronis/index.html)

Marketing

### [Adios Text, Hello Voice](https://article.voxsnap.com/helenaronis/adios-text-hello-voice)

For marketers, what was once a distant whisper is now a confident voice -- and soon to be the center of their marketing strategies. Voice content marketing, while still a nascent practi

From [Helena Ronis](https://helenaronis.com/)

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Alexa, tell VoxSnap to play "Launching Our Platform to Transform Text to Human Voice"

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3 min

[Audiohub](/content/audiohub/voxsnap/index.html)

BusinessEntrepreneurship

### [Launching Our Platform to Transform Text to Human Voice](https://article.voxsnap.com/voxsnap/launching-our-new-platform-to-transform-text-to-human-voice)

With the VoxSnap platform, companies can transform any written text -- things like white papers or blog posts -- into high-quality audio content. The audio can be embedded into blog pos

From [VoxSnap](/content/blog/voxsnap-launching-our-new-platform-to-transform-text-to-human-voice/index.html)

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Self-ImprovementSocial Impact

### [Why I Left My Job to Help Moms Keep Theirs](https://article.voxsnap.com/bridgecarefinance/why-i-left-my-job-to-help-moms-keep-theirs)

We’ve all heard that women in the workforce earn an average of 80 cents on the dollar compared to their male counterparts. This statistic has been repeated over and over for the last fe

From [BridgeCare Finance](https://www.linkedin.com/pulse/why-i-left-my-job-help-moms-keep-theirs-jamee-herbert/)

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Alexa, tell VoxSnap to play "JMeter vs. Locust - Which One Should You Choose?"

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TechnologySoftware Testing

### [JMeter vs. Locust - Which One Should You Choose?](https://article.voxsnap.com/blazemeter/jmeter-vs-locust-which-one-should-you-choose)

Apache JMeter and Locust are two of the most well-known and popular performance testing tools used by developers in the IT community and by different companies. In this article we will

From [BlazeMeter](https://www.blazemeter.com/blog/jmeter-vs-locust-which-one-should-you-choose)

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Alexa, tell VoxSnap to play "How to Use JMeter Assertions in Three Easy Steps"

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TechnologySoftware Testing

### [How to Use JMeter Assertions in Three Easy Steps](https://article.voxsnap.com/blazemeter/how-use-jmeter-assertions-3-easy-steps)

JMeter Assertions are undeniably valuable, providing the criteria you set to determine whether the a will be considered a “pass.” You can use them to run against a sample and its subsa

From [BlazeMeter](https://www.blazemeter.com/blog/how-use-jmeter-assertions-3-easy-steps)

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Alexa, tell VoxSnap to play "Using IP Spoofing to Simulate Requests from Different IP Addresses with JMeter"

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TechnologySoftware Testing

### [Using IP Spoofing to Simulate Requests from Different IP Addresses with JMeter](https://article.voxsnap.com/blazemeter/using-ip-spoofing-simulate-requests-different-ip-addresses-jmeter)

It’s not easy today to find a single node system as both failover and resilience are key points of modern applications. So if you need to load test a system, it will likely be something

From [BlazeMeter](https://www.blazemeter.com/blog/using-ip-spoofing-simulate-requests-different-ip-addresses-jmeter)

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Alexa, tell VoxSnap to play "Headless Execution of Selenium Tests in Jenkins"

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TechnologySoftware Testing

### [Headless Execution of Selenium Tests in Jenkins](https://article.voxsnap.com/blazemeter/headless-execution-selenium-tests-jenkins)

As you probably know, Continuous Testing is becoming a more and more important part of the software development life cycle. Since any change to the product needs to be verified prior to

From [BlazeMeter](https://www.blazemeter.com/blog/headless-execution-selenium-tests-jenkins)

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Alexa, tell VoxSnap to play "How to Run a Stress Test in JMeter"

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TechnologySoftware Testing

### [How to Run a Stress Test in JMeter](https://article.voxsnap.com/blazemeter/how-perform-stress-test-jmeter)

Let’s think about the following scenario: a system that displays students’ exams results was tested by multiple automated functionality tests. The performance test results were also pro

From [BlazeMeter](https://www.blazemeter.com/blog/how-perform-stress-test-jmeter)

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Alexa, tell VoxSnap to play "6 Easy Steps to Testing Your Chrome Extension With Selenium"

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TechnologySoftware Testing

### [6 Easy Steps to Testing Your Chrome Extension With Selenium](https://article.voxsnap.com/blazemeter/six-easy-steps-testing-your-chrome-extension-selenium)

Most of us these days are moving towards Continuous Integration (CI) and Continuous Deployment (CD) processes. And, in the majority of cases, we have the testing tools and processes to

From [BlazeMeter](https://www.blazemeter.com/blog/six-easy-steps-testing-your-chrome-extension-selenium)

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Alexa, tell VoxSnap to play "How to Monitor Your Server Health & Performance During a JMeter Load Test"

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10 min

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TechnologySoftware Testing

### [How to Monitor Your Server Health & Performance During a JMeter Load Test](https://article.voxsnap.com/blazemeter/how-monitor-your-server-health-performance-during-jmeter-load-test)

Load testing isn’t just about test development and execution. It’s also crucial to analyze the test results and pinpoint the underlying issues.
So let’s say you ran your test, got your

From [BlazeMeter](https://www.blazemeter.com/blog/how-monitor-your-server-health-performance-during-jmeter-load-test)

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Alexa, tell VoxSnap to play "How to Load Test RTMPT Live Media Streaming with JMeter"

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17 min

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TechnologySoftware Testing

### [How to Load Test RTMPT Live Media Streaming with JMeter](https://article.voxsnap.com/blazemeter/how-load-test-rtmpt-live-media-streaming-jmeter)

Real-time traffic as streaming data is becoming a major part of internet traffic these days. The amount of streaming data traffic is growing every day, as existing providers offer new s

From [BlazeMeter](https://www.blazemeter.com/blog/how-load-test-rtmpt-live-media-streaming-jmeter)

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Alexa, tell VoxSnap to play "Controlling the Number of Hits Per Second in Performance Tests Using Taurus"

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TechnologySoftware Testing

### [Controlling the Number of Hits Per Second in Performance Tests Using Taurus](https://article.voxsnap.com/blazemeter/controlling-number-hits-second-performance-tests-using-taurus)

This blog post will demonstrate how easy the process is in Taurus to defining the desired throughput in requests per second.

From [BlazeMeter](https://www.blazemeter.com/blog/controlling-number-hits-second-performance-tests-using-taurus)

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Alexa, tell VoxSnap to play "Create a Checkout Load Test Scenario with Gatling"

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3 min

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TechnologySoftware Testing

### [Create a Checkout Load Test Scenario with Gatling](https://article.voxsnap.com/blazemeter/create-a-checkout-load-test-scenario-with-gatling)

Gatling is an open source load testing Scala application. Unlike JMeter, Gatling doesn’t have a GUI interface. So, when you want to simulate a given scenario, you do it by writing a Sca

From [BlazeMeter](https://www.blazemeter.com/blog/create-a-checkout-load-test-scenario-with-gatling)

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Alexa, tell VoxSnap to play "9 Easy Solutions for a JMeter Load Test Out of Memory Failure"

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TechnologySoftware Testing

### [9 Easy Solutions for a JMeter Load Test Out of Memory Failure](https://article.voxsnap.com/blazemeter/nine-solutions-to-jmeter-out-of-memory-failure)

How many times have you seen an error on your JMeter load test, indicating you are out or memory?
I’m guessing that most of you have encountered this at least once. Fortunately, there

From [BlazeMeter](https://www.blazemeter.com/blog/nine-easy-solutions-jmeter-load-test-%E2%80%9Cout-memory%E2%80%9D-failure)

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TechnologySoftware Testing

### [5 Reasons You Should Use OpenAPI / Swagger for your APIs](https://article.voxsnap.com/blazemeter/five-reasons-you-should-use-openapi-swagger-for-your-apis)

If you develop software today, chances are you are developing Web APIs as well. But while you might not be a company like Twilio that is running a huge public API program, there is stil

From [BlazeMeter](https://www.blazemeter.com/blog/five-reasons-you-should-use-openapi-swagger-for-your-apis)

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TechnologySoftware Testing

### [The New HLS Plugin for JMeter - The Complete Guide](https://article.voxsnap.com/blazemeter/hls-plugin-for-jmeter-the-complete-guide)

Live video usage is soaring as more and more people are watching streaming online content. Therefore, load testing HLS and performance testing live videos, VOD and events is becoming a

From [BlazeMeter](https://www.blazemeter.com/blog/the-new-hls-plugin-for-jmeter-the-complete-guide)

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TechnologySoftware Testing

### [Navigating your First Steps Using Taurus](https://article.voxsnap.com/blazemeter/navigating-your-first-steps-using-taurus)

Taurus provides a simple way to create, run and analyze performance tests. Today we will look at some of the first steps to using Taurus.

From [BlazeMeter](https://www.blazemeter.com/blog/navigating-your-first-steps-using-taurus)

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TechnologySoftware Testing

### [Load Testing Mobile Apps Made Easy](https://article.voxsnap.com/blazemeter/load-testing-mobile-apps-made-easy)

As always, we start by creating a test script - we are using JMeter. But, before the script development we need to configure our mobile device, which will be used for test recording. J

From [BlazeMeter](https://www.blazemeter.com/blog/load-testing-mobile-apps-made-easy)

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TechnologySoftware Testing

### [Jenkins vs. Other Open Source Continuous Integration Servers](https://article.voxsnap.com/blazemeter/jenkins-vs-other-open-source-continuous-integration-servers)

Continuous integration is now a vital part of the modern software development life cycle. When developers create new features or fix defects, it’s critical that new code changes won’t h

From [BlazeMeter](https://www.blazemeter.com/blog/jenkins-vs-other-open-source-continuous-integration-servers)

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TechnologySoftware Testing

### [Is JMeter a Viable Open Source Alternative to LoadRunner?](https://article.voxsnap.com/blazemeter/jmeter-viable-open-source-alternative-loadrunner)

Performance testing for websites is something which, in the past, was mostly done with software tools installed on local machines. Take for example HP's LoadRunner, probably the most we

From [BlazeMeter](https://www.blazemeter.com/blog/jmeter-viable-open-source-alternative-loadrunner)

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Alexa, tell VoxSnap to play "How to Use HTTP Basic Authentication in JMeter"

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TechnologySoftware Testing

### [How to Use HTTP Basic Authentication in JMeter](https://article.voxsnap.com/blazemeter/how-use-http-basic-authentication-jmeter)

Occasionally, you’ll need to test URLs that can sometimes be restricted from anonymous visits. The types and resources can vary from corporate libraries and knowledge bases to targeted

From [BlazeMeter](https://www.blazemeter.com/blog/how-use-http-basic-authentication-jmeter)

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Alexa, tell VoxSnap to play "How to Use a Counter in a JMeter Test"

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TechnologySoftware Testing

### [How to Use a Counter in a JMeter Test](https://article.voxsnap.com/blazemeter/how-use-counter-jmeter-test)

When it comes to building various types of advanced JMeter test plans, which include not only replaying a recorded test scenario with an increased number of users, but something more co

From [BlazeMeter](https://www.blazemeter.com/blog/how-use-counter-jmeter-test)

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TechnologySoftware Testing

### [How to Start Working with the GitHub Plugin for Jenkins](https://article.voxsnap.com/blazemeter/how-start-working-github-plugin-jenkins)

The GitHub plugin for Jenkins is the most basic plugin for integrating Jenkins with GitHub projects. If you are a GitHub user, this plugin enables you to...

From [BlazeMeter](https://www.blazemeter.com/blog/how-start-working-github-plugin-jenkins)

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TechnologySoftware Testing

### [How to Simulate Different Network Speeds in Your JMeter Load Test](https://article.voxsnap.com/blazemeter/how-simulate-different-network-speeds-your-jmeter-load-test)

For starters, it means that now, more than ever, we need to focus on mobile users when running performance tests. If our mobile site or application doesn’t perform well - we stand to lo

From [BlazeMeter](https://www.blazemeter.com/blog/how-simulate-different-network-speeds-your-jmeter-load-test)

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Alexa, tell VoxSnap to play "How to Load Test HTTP Live Media Streaming (HLS) with JMeter"

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TechnologySoftware Testing

### [How to Load Test HTTP Live Media Streaming (HLS) with JMeter](https://article.voxsnap.com/blazemeter/how-load-test-http-live-media-streaming-hls-jmeter)

These days, video is probably the most popular type of online content. As such, it’s essential for online magazines and websites to provide high quality video content worldwide and ensu

From [BlazeMeter](https://www.blazemeter.com/blog/how-load-test-http-live-media-streaming-hls-jmeter)

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Alexa, tell VoxSnap to play "How to Include Load Testing in your Continuous Integration Environment"

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TechnologySoftware Testing

### [How to Include Load Testing in your Continuous Integration Environment](https://article.voxsnap.com/blazemeter/how-include-load-testing-your-continuous-integration-environment)

If you’re following CI processes, you need to test every change made to your codebase as early as possible. Using tools like Jenkins, TeamCity and Bamboo, developers continuously integr

From [BlazeMeter](https://www.blazemeter.com/blog/how-include-load-testing-your-continuous-integration-environment-0)

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Alexa, tell VoxSnap to play "How to Automate Testing Using Selenium WebDriver, Jenkins and Allure"

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TechnologySoftware Testing

### [How to Automate Testing Using Selenium WebDriver, Jenkins and Allure](https://article.voxsnap.com/blazemeter/how-automate-testing-using-selenium-webdriver-jenkins-and-allure)

In order to create automated testing in a continuous integration (CI) environment, with the objective of creating a continuous testing (CT) flow, you will need to familiarize yourself w

From [BlazeMeter](https://www.blazemeter.com/blog/how-automate-testing-using-selenium-webdriver-jenkins-and-allure)

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TechnologySoftware Testing

### [Continuous Integration 101: How to Run JMeter With Jenkins](https://article.voxsnap.com/blazemeter/continuous-integration-101-how-run-jmeter-jenkins)

When a developer is working on a new feature or fixing a defect, he needs to ensure that these changes won’t have a negative impact on other software parts which were previously working

From [BlazeMeter](https://www.blazemeter.com/blog/continuous-integration-101-how-run-jmeter-jenkins)

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TechnologySoftware Testing

### [API Testing With JMeter and the JSON Extractor](https://article.voxsnap.com/blazemeter/api-testing-with-jmeter-and-the-json-extractor)

There are many tools and approaches to testing and automating API testing. But while different tools are fit for different needs, JMeter has a big advantage for users who load test. Wit

From [BlazeMeter](https://www.blazemeter.com/blog/api-testing-with-jmeter-and-the-json-extractor)

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TechnologySoftware Testing

### [A Load Tester’s Guide to JMeter and BlazeMeter](https://article.voxsnap.com/blazemeter/load-testers-guide-to-jmeter-and-blazemeter)

A common question we get from folks interested in our solution is how they can transition from LoadRunner and other legacy tools to JMeter and BlazeMeter. They see the benefits of open

From [BlazeMeter](https://www.blazemeter.com/blog/load-tester%E2%80%99s-guide-jmeter-and-blazemeter)

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TechnologySoftware Testing

### [Taurus - Working with Multiple JMeter Tests](https://article.voxsnap.com/blazemeter/taurus-working-multiple-jmeter-tests)

In this post in our series on Taurus, we look at overcoming the challenge of working with multiple test script files, with multiple engineers involved, when load testing complex applica

From [BlazeMeter](https://www.blazemeter.com/blog/taurus-working-multiple-jmeter-tests)

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TechnologySoftware Testing

### [Spring Boot REST API Unit Testing With JUnit](https://article.voxsnap.com/blazemeter/spring-boot-rest-api-unit-testing-with-junit)

Unit Testing APIs is an important part of API testing, because Unit Testing ensures that API components will function properly. In this article we will learn how to cover Spring Boot Re

From [BlazeMeter](https://www.blazemeter.com/blog/spring-boot-rest-api-unit-testing-with-junit)

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TechnologySoftware Testing

### [Running a JMeter Test via Jenkins Pipeline - A Tutorial](https://article.voxsnap.com/blazemeter/running-jmeter-test-jenkins-pipeline-tutorial)

The release of Jenkins 2.0 has introduced a new project type - Pipeline, which was previously available through plugins only. Starting from Jenkins 2.0, Pipeline projects come out of th

From [BlazeMeter](https://www.blazemeter.com/blog/running-jmeter-test-jenkins-pipeline-tutorial)

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TechnologySoftware Testing

### [Open Source Load Testing Tools: Which One Should You Use?](https://article.voxsnap.com/blazemeter/open-source-load-testing-tools-which-one-should-you-use)

Is your application, server, or service delivering the appropriate speed of need? How do you know? Are you 100-percent certain that your latest feature hasn’t triggered a performance de

From [BlazeMeter](https://www.blazemeter.com/blog/open-source-load-testing-tools-which-one-should-you-use)

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TechnologySoftware Testing

### [How to Use Postman to Manage and Execute Your APIs](https://article.voxsnap.com/blazemeter/how-use-postman-manage-and-execute-your-apis)

APIs make it possible for any two separate applications to transfer and share data between them, and makes it easier for an application users to execute actions without having to use th

From [BlazeMeter](https://www.blazemeter.com/blog/how-use-postman-manage-and-execute-your-apis)

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TechnologySoftware Testing

### [Top 14 Monitoring Tools that Every DevOps Needs](https://article.voxsnap.com/blazemeter/top-14-monitoring-tools-every-devops-needs)

The DevOps toolbox is jam-packed - from configuration management and integration management to delivery management and monitoring tools.

From [BlazeMeter](https://www.blazemeter.com/blog/top-ten-monitoring-tools-every-devops-needs)

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TechnologySoftware Testing

### [Using the HTTP Cookie Manager in JMeter](https://article.voxsnap.com/blazemeter/using-http-cookie-manager-jmeter-not-cookie-jar)

Depending on your web-application complexity, you can create JMeter test-plans of two types: hits-oriented and scenario-oriented.

From [BlazeMeter](https://www.blazemeter.com/blog/using-http-cookie-manager-jmeter-not-cookie-jar)

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### [REST API Testing - How to Do it Right](https://article.voxsnap.com/blazemeter/rest-api-testing-how-to-do-it-right)

REST is a software architecture style, commonly used for web services. Due to its popularity, you will probably need to load test RESTful APIs at some point. API testing can be done wit

From [BlazeMeter](https://www.blazemeter.com/blog/rest-api-testing-how-to-do-it-right)

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### [Windows Authentication with Apache JMeter](https://article.voxsnap.com/blazemeter/windows-authentication-apache-jmeter)

In this post we will provide a walkthrough of how to deal with advanced external authentication mechanisms with Apache JMeter, focusing on Windows protocols of NTLM and Kerberos.

From [BlazeMeter](https://www.blazemeter.com/blog/windows-authentication-apache-jmeter)

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TechnologySoftware Testing

### [Taurus: A New Star in the Test Automation Tools Constellation](https://article.voxsnap.com/blazemeter/taurus-new-star-test-automation-tools-constellation)

When it comes to performance testing, JMeter is fantastic... but not perfect. Automation and integration with other systems can be a pain, and the tool itself comes with a steep learnin

From [BlazeMeter](https://www.blazemeter.com/blog/taurus-new-star-test-automation-tools-constellation)

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### [Testing REST API File Uploads in JMeter](https://article.voxsnap.com/blazemeter/testing-advanced-rest-api-file-uploads-jmeter)

Simulating a file upload in a JMeter test is fairly straightforward and easy. Given that you provide a valid path to a file (either full or relative) and check the “Use multipart/form-d

From [BlazeMeter](https://www.blazemeter.com/blog/testing-advanced-rest-api-file-uploads-jmeter)

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### [WebSocket Testing With Apache JMeter](https://article.voxsnap.com/blazemeter/websocket-testing-apache-jmeter)

WebSocket is a protocol that provides full-duplex bi-directional communication over a single TCP connection using default HTTP and HTTPS ports. It is supported by the majority of moder

From [BlazeMeter](https://www.blazemeter.com/blog/websocket-testing-apache-jmeter)

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### [What is the Relationship Between Users and Hits Per Second?](https://article.voxsnap.com/blazemeter/what-relationship-between-users-and-hits-second)

We’re often asked about the difference between Concurrent Users and Hits or Requests per Second, also known as Throughput. Teams want to know the numbers they should be shooting for as

From [BlazeMeter](https://www.blazemeter.com/blog/what-relationship-between-users-and-hits-second)

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### [Why It's SO Important To Use JMeter's HTTP Request Defaults](https://article.voxsnap.com/blazemeter/why-its-so-important-use-jmeters-http-request-defaults)

The HTTP Request Default is one of the key JMeter elements, occurring in nearly every testing scenario.
The main goals of using the HTTP Default Request is to:
1- Avoid data duplicati

From [BlazeMeter](https://www.blazemeter.com/blog/why-its-so-important-use-jmeters-http-request-defaults)

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### [What’s the Max Number of Users You Can Test on JMeter?](https://article.voxsnap.com/blazemeter/whats-the-max-number-of-users-you-can-test-on-jmeter)

In this blog post we are going to discuss a question that actually doesn’t have an exact answer - what’s the maximum number of users you can test on Apache JMeter? Limits usually depend

From [BlazeMeter](https://www.blazemeter.com/blog/what%E2%80%99s-the-max-number-of-users-you-can-test-on-jmeter)

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### [The Ultimate DevOps Tools Ecosystem Tutorial - Part 1](https://article.voxsnap.com/blazemeter/ultimate-devops-tools-ecosystem-tutorial-part-1)

With the development process “shifting left”, DevOps is becoming a crucial part of any software product or service. Therefore, it’s no surprise that the number of tools for DevOps keeps

From [BlazeMeter](https://www.blazemeter.com/blog/ultimate-devops-tools-ecosystem-tutorial-part-1)

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### [Testing SOAP/REST Web Services Using JMeter](https://article.voxsnap.com/blazemeter/testing-soaprest-web-services-using-jmeter)

The Representational State Transfer (REST) uses the HTTP request method, and the most popular are GET, POST, PUT and DELETE. Responses to these requests return status codes indicating s

From [BlazeMeter](https://www.blazemeter.com/blog/testing-soaprest-web-services-using-jmeter)

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### [Performance Testing vs. Load Testing vs. Stress Testing](https://article.voxsnap.com/blazemeter/performance-testing-vs-load-testing-vs-stress-testing)

If you’re a developer, QA engineer or DevOps, you know you need to conduct different types of performance tests, to make sure each code change or feature added (a) doesn’t break the sys

From [BlazeMeter](https://www.blazemeter.com/blog/performance-testing-vs-load-testing-vs-stress-testing)

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### [How to Load Test with Gatling and Taurus](https://article.voxsnap.com/blazemeter/how-load-test-gatling-and-taurus)

The open-source community often discusses whether to use JMeter or Gatling for load testing. Both are strong tools, and they become even stronger through Taurus. This blog post covers t

From [BlazeMeter](https://www.blazemeter.com/blog/how-load-test-gatling-and-taurus)

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TechnologySoftware Testing

### [Five Ways To Launch a JMeter Test without Using the JMeter GUI](https://article.voxsnap.com/blazemeter/5-ways-launch-jmeter-test-without-using-jmeter-gui)

The JMeter GUI should only be used for test development or debugging. We do not advise using JMeter in GUI mode if you are initiating an actual load test, even with JMeter's updated GUI

From [BlazeMeter](https://www.blazemeter.com/blog/5-ways-launch-jmeter-test-without-using-jmeter-gui)

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TechnologySoftware Testing

### [Automated Performance Tests in Jenkins Continuous Integration Environments](https://article.voxsnap.com/blazemeter/automated-performance-tests-jenkins-continous-integration-environments)

Continuous Integration (CI) is important for developers, as they can integrate code into a shared repository and verify each check-in with an automated build, deploy and test the proces

From [BlazeMeter](https://www.blazemeter.com/blog/automated-performance-tests-jenkins-continous-integration-environments)

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TechnologySoftware Testing

### [How to Get Started With JMeter: Part 1 - Installation & Test Plans](https://article.voxsnap.com/blazemeter/how-get-started-with-jmeter-part-1)

Apache JMeter is the leading open-source tool for load and performance testing. This blog post will focus on installing JMeter and creating test plans.

From [BlazeMeter](https://www.blazemeter.com/blog/how-get-started-jmeter-part-1-installation-test-plans)

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MarketingUser Behavior

### [Why Your Goals Will Fail, and What You Can Do About It](https://article.voxsnap.com/nirandfar/why-your-goals-will-fail)

If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year. Good for you! Realistically though, you’re going to fail. How

From [Nir And Far](https://www.nirandfar.com/2012/01/your-new-years-resolution-is-bound-to.html)

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### [Research Reveals How to Take a Better Break](https://article.voxsnap.com/nirandfar/how-to-spend-your-breaks-wisely-and-have-a-better-workday)

Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram.

From [Nir And Far](https://www.nirandfar.com/2017/03/how-to-spend-your-breaks-wisely-and-have-a-better-workday.html)

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MarketingUser Behavior

### [Conquer Distractions With This Simple Chart](https://article.voxsnap.com/nirandfar/conquer-distractions)

Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it

From [Nir And Far](https://www.nirandfar.com/2016/08/tech-distractions-addictions.html)

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MarketingUser Behavior

### [It’s How You React to Failure that Matters: Why Ego is the Enemy](https://article.voxsnap.com/nirandfar/why-ego-is-the-enemy)

People make mistakes all the time. They start companies they think they can manage. They have grand and bold visions that were a little too grandiose. This is all perfectly fine; it’s w

From [Nir And Far](https://www.nirandfar.com/2016/07/react-failure-matters-ego-enemy.html)

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### [Train to be an Amateur, Not an Expert](https://article.voxsnap.com/nirandfar/train-to-be-amateur-not-expert)

Today’s top selling books are about how to acquire world-class skill. Daniel Coyle’s, The Talent Code looks at how deliberate practice is required to achieve greatness. Joshua Foer sho

From [Nir And Far](https://www.nirandfar.com/2012/02/train-to-be-amateur-not-expert.html)

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### [What A-Players Do That You Don’t](https://article.voxsnap.com/nirandfar/what-a-players-do-that-you-dont)

What if I told you I know of a guaranteed, foolproof way to get in the best physical shape of your life without strenuous workouts? How would you like to achieve success at work, witho

From [Nir And Far](https://www.nirandfar.com/2012/01/what-players-do-that-you-dont.html)

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FinanceVenture Capital

### [I Will Promote Freedom at All Costs - Tim Draper](https://article.voxsnap.com/timdraper/i-will-promote-freedom-at-all-costs)

The more I live, the more I travel, and the more people I meet, the more I realize that freedom matters most. Free people are capable of anything. Free countries outgrow government cont

From [Tim Draper](https://blog.usejournal.com/i-will-promote-freedom-at-all-costs-c1a8316e415e)

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MarketingUser Behavior

### [How to Design Behavior](https://article.voxsnap.com/nirandfar/how-to-design-behavior)

Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence

From [Nir And Far](https://www.nirandfar.com/2012/03/how-to-design-behavior.html)

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MarketingUser Behavior

### [The Number One Reason Good Habits Don’t Last](https://article.voxsnap.com/nirandfar/the-number-one-reason-good-habits-dont-last)

A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with th

From [Nir And Far](https://www.nirandfar.com/2014/07/the-number-one-reason-good-habits-dont-last.html)

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MarketingUser Behavior

### [This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth](https://article.voxsnap.com/nirandfar/how-habits-shape-your-health-happiness-and-wealth)

In 1936, a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior. The equation makes the following statement: Behavior is a function

From [Nir And Far](https://www.nirandfar.com/2014/09/this-simple-equation-reveals-how-habits-shape-your-health-happiness-and-wealth.html)

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Alexa, tell VoxSnap to play "Would You Take A Bet That Would Change Your Life? Probably Not. Here’s Why"

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MarketingUser Behavior

### [Would You Take A Bet That Would Change Your Life? Probably Not. Here’s Why](https://article.voxsnap.com/nirandfar/habits-bet)

Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effectiv

From [Nir And Far](https://www.nirandfar.com/2015/06/habits-bet.html)

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MarketingUser Behavior

### [What Makes an AWESOME Blog Post? One that Continues to Deliver a Steady Stream of Traffic](https://article.voxsnap.com/totheweb/what-makes-an-awesome-blog-post)

What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog

From [ToTheWeb](https://totheweb.com/blog/2018/01/quick-wins-what-makes-a-great-b2b-blog-post/)

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MarketingUser Behavior

### [Everything we do in SEO starts with Smart Keyword Selection](https://article.voxsnap.com/totheweb/seo-starts-with-smart-keyword-selection)

Everything we do in SEO starts with smart keyword selection.
Everything comes down to the words buyers use in Google whether typed into the browser, using voice dictation, spoken into

From [ToTheWeb](https://totheweb.com/blog/2018/01/everything-seo-starts-smart-keyword-selection-best-practice-guide-modern-seo/)

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MarketingUser Behavior

### [Variable Rewards: Want To Hook Users? Drive Them Crazy](https://article.voxsnap.com/nirandfar/want-to-hook-your-users-drive-them-crazy)

The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their own, without the need for expensive external stimuli like advertising. The Hook Model

From [Nir And Far](https://www.nirandfar.com/2012/03/want-to-hook-your-users-drive-them-crazy.html)

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Alexa, tell VoxSnap to play "The Behavioral Economics Diet - The Science of Killing a Bad Habit"

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MarketingUser Behavior

### [The Behavioral Economics Diet - The Science of Killing a Bad Habit](https://article.voxsnap.com/nirandfar/the-science-of-killing-a-bad-habit)

Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably

From [Nir And Far](https://www.nirandfar.com/2015/05/behavioral-economics-diet-the-science-of-killing-a-bad-habit.html)

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Alexa, tell VoxSnap to play "Why Startups Must Be Behavior Experts"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Why Startups Must Be Behavior Experts](https://article.voxsnap.com/nirandfar/why-startups-must-be-behavior-experts)

Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but someh

From [Nir And Far](https://www.nirandfar.com/2012/02/habits-are-new-viral-why-startups-must.html)

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Alexa, tell VoxSnap to play "The Mind-Hack I Used to Help My Father Lose Weight"

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[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Mind-Hack I Used to Help My Father Lose Weight](https://article.voxsnap.com/nirandfar/father-lose-weight)

When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous

From [Nir And Far](https://www.nirandfar.com/2015/05/father-lose-weight.html)

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Alexa, tell VoxSnap to play "Psychology of Sports: How Sports Infect Your Brain"

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MarketingUser Behavior

### [Psychology of Sports: How Sports Infect Your Brain](https://article.voxsnap.com/nirandfar/how-sports-infect-your-brain)

Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there.
Among those who did not attend, 90% of peop

From [Nir And Far](https://www.nirandfar.com/2012/08/how-sports-infect-your-brain.html)

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Alexa, tell VoxSnap to play "Hooks: An Intro on How to Manufacture Desire"

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9 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Hooks: An Intro on How to Manufacture Desire](https://article.voxsnap.com/nirandfar/how-to-manufacture-desire)

Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or ev

From [Nir And Far](https://www.nirandfar.com/2012/03/how-to-manufacture-desire.html)

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Alexa, tell VoxSnap to play "Stop Building Apps, Start Building User Behaviors"

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4 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Stop Building Apps, Start Building User Behaviors](https://article.voxsnap.com/nirandfar/stop-building-apps-and-start-building-behaviors)

Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they

From [Nir And Far](https://www.nirandfar.com/2012/07/stop-building-apps-and-start-building-behaviors.html)

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Alexa, tell VoxSnap to play "Infinite Scroll: The Web’s Slot Machine"

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5 min

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MarketingUser Behavior

### [Infinite Scroll: The Web’s Slot Machine](https://article.voxsnap.com/nirandfar/the-webs-slot-machine)

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram, and Medium – it seems everyone is getting on the infinite scroll bus. What i

From [Nir And Far](https://www.nirandfar.com/2012/08/the-webs-slot-machine.html)

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Alexa, tell VoxSnap to play "Hooking Users In 3 Steps: An Intro to Habit Testing"

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8 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Hooking Users In 3 Steps: An Intro to Habit Testing](https://article.voxsnap.com/nirandfar/hooking-users-in-3-steps)

The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest.

From [Nir And Far](https://www.nirandfar.com/2012/04/hooking-users-in-3-steps.html)

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Alexa, tell VoxSnap to play "Getting Your Product Into the Habit Zone"

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6 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [Getting Your Product Into the Habit Zone](https://article.voxsnap.com/nirandfar/getting-your-product-into-the-habit-zone)

As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noi

From [Nir And Far](https://www.nirandfar.com/2012/09/habit-zone.html)

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Alexa, tell VoxSnap to play "Stepping Out of My Bubble: Meeting the Homeless in Silicon Valley"

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8 min

[Audiohub](/content/audiohub/steffanyboldrini/index.html)

Self-ImprovementSocial Impact

### [Stepping Out of My Bubble: Meeting the Homeless in Silicon Valley](https://article.voxsnap.com/steffanyboldrini/stepping-out-of-my-bubble)

Charlie Joe, Dominique, Tiffany, John, Carlos, Alex. I’m very bad with names. Bad as in, I already forgot your name after you just told me, especially after meeting a lot of people in a

From [Steffany Boldrini](https://hackernoon.com/stepping-out-of-my-bubble-meeting-the-homeless-in-silicon-valley-c89212901644)

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Alexa, tell VoxSnap to play "The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?"

ListenListening

6 min

[Audiohub](/content/audiohub/nirandfar/index.html)

MarketingUser Behavior

### [The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?](https://article.voxsnap.com/nirandfar/the-psychology-of-a-billion-dollar-enterprise-app)

Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 m

From [Nir And Far](https://www.nirandfar.com/2014/11/slack.html)

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Alexa, tell VoxSnap to play "Here’s the Social Media Content Your Audience Does NOT Want to See You Post"

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5 min

[Audiohub](/content/audiohub/arctiphi/index.html)

MarketingSocial Media

### [Here’s the Social Media Content Your Audience Does NOT Want to See You Post](https://article.voxsnap.com/arctiphi/social-media-content-your-audience-does-not-want-to-see)

Let’s be honest for a second here. When it comes to quality, a large amount of social media content posted by brands isn’t good. In fact, in terms of subject matter, copy, photo quality

From [Arctiphi](https://medium.com/the-mission/heres-the-social-media-content-your-audience-does-not-want-to-see-c96bc14ab079)

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Alexa, tell VoxSnap to play "The Fallacy of the Funnel"

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8 min

[Audiohub](/content/audiohub/MktgConverts/index.html)

Marketing

### [The Fallacy of the Funnel](https://article.voxsnap.com/MktgConverts/fallacy-funnel-jason-hekl)

When I first arrived on the scene as a demand marketer over a dozen years ago, I did so armed with a spreadsheet model for the funnel I was going to fill with leads and pipeline opportu

From [Marketing Converts](https://www.linkedin.com/pulse/fallacy-funnel-jason-hekl/)

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Alexa, tell VoxSnap to play "How to Email a VC - Rubicon Venture Capital"

ListenListening

5 min

[Audiohub](/content/audiohub/rubiconvc/index.html)

FinanceVenture Capital

### [How to Email a VC - Rubicon Venture Capital](https://article.voxsnap.com/rubiconvc/how-to-email-a-vc)

VCs receive so many emails that it is frustrating to open an email and not see enough information to understand if this merits a phone call or meeting. It is VERY frustrating if the ema

From [Rubicon Venture Capital](http://rubicon.vc/how-to-email-a-vc/)

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Alexa, tell VoxSnap to play "The Development of Performance Testing - Center of Excellence to Open Source"

ListenListening

7 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [The Development of Performance Testing - Center of Excellence to Open Source](https://article.voxsnap.com/blazemeter/development-performance-testing-center-excellence-open-source)

Modern software delivery practices change the game for what’s possible and how quickly your team can go from an idea to realization. These are exciting times, whether you are far along

From [BlazeMeter](https://www.blazemeter.com/shiftleft/development-performance-testing-center-excellence-open-source)

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Alexa, tell VoxSnap to play "4 Top Tips for Your Team When Developing a New Feature"

ListenListening

8 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [4 Top Tips for Your Team When Developing a New Feature](https://article.voxsnap.com/blazemeter/4-top-tips-your-team-when-developing-new-feature)

As a backend developer, I recently worked on a big feature for our web app. The feature required a massive change on our backend code, a big change on our frontend and multiple migratio

From [BlazeMeter](https://www.blazemeter.com/shiftleft/4-top-tips-your-team-when-developing-new-feature)

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Alexa, tell VoxSnap to play "How Automated API Testing Makes Organizations Successful"

ListenListening

3 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [How Automated API Testing Makes Organizations Successful](https://article.voxsnap.com/blazemeter/how-automated-api-testing-makes-organizations-successful)

As applications are interacting more and more through APIs, businesses and brands are becoming increasingly vulnerable to APIs having outages and issues. Major companies who experience

From [BlazeMeter](https://www.blazemeter.com/shiftleft/how-automated-api-testing-makes-organizations-successful)

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Alexa, tell VoxSnap to play "You are Now Free to Shift Left"

ListenListening

3 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [You are Now Free to Shift Left](https://article.voxsnap.com/blazemeter/you-are-now-free-shift-left-automated-test-conversion-loadrunner-open-source)

Is “performance testing” synonymous with LoadRunner or Performance Center in your world? Has your organization invested weeks, months or years into building LoadRunner VuGen and TruClie

From [BlazeMeter](https://www.blazemeter.com/shiftleft/you-are-now-free-shift-left-automated-test-conversion-loadrunner-open-source)

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Alexa, tell VoxSnap to play "Test Coverage at Speed: Performance, Functional and API Testing"

ListenListening

4 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [Test Coverage at Speed: Performance, Functional and API Testing](https://article.voxsnap.com/blazemeter/test-coverage-speed-performance-functional-and-api-testing-you-can-have-it-all)

The application economy we are living in has made flawless application performance an inherent part of a company brand and revenues. Even a small error or a single failed application ca

From [BlazeMeter](https://www.blazemeter.com/shiftleft/test-coverage-speed-performance-functional-and-api-testing-you-can-have-it-all)

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Alexa, tell VoxSnap to play "Continuous Testing: The Next Step in the Software Lifecycle Evolution"

ListenListening

2 min

[Audiohub](/content/audiohub/blazemeter/index.html)

TechnologySoftware Testing

### [Continuous Testing: The Next Step in the Software Lifecycle Evolution](https://article.voxsnap.com/blazemeter/continuous-testing-next-step-software-lifecycle-evolution)

Software is eating the world and the app economy is exploding. While consumer expectations have never been higher, test coverage is not keeping pace with the exponentially growing numbe

From [BlazeMeter](https://www.blazemeter.com/shiftleft/continuous-testing-next-step-software-lifecycle-evolution)

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Alexa, tell VoxSnap to play "Writing Effective Emails - Make Sure You’re Getting Heard"

ListenListening

5 min

[Audiohub](/content/audiohub/thinkresults/index.html)

Marketing

### [Writing Effective Emails - Make Sure You’re Getting Heard](https://article.voxsnap.com/thinkresults/writing-effective-emails-make-sure-youre-getting-heard)

Email has been around for well over a decade and is a valuable tool that most of us use daily. Because so much of our business communications are done via email, it’s incredibly importa

From [ThinkResults Marketing](http://thinkresultsmarketing.com/writing-effective-emails-make-sure-youre-getting-heard/)

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Alexa, tell VoxSnap to play "Defensive Domain Strategy: Don’t Be Like Donald"

ListenListening

5 min

[Audiohub](/content/audiohub/thinkresults/index.html)

Marketing

### [Defensive Domain Strategy: Don’t Be Like Donald](https://article.voxsnap.com/thinkresults/defensive-domain-strategy)

An oft-overlooked piece of developing your online presence is your domain strategy – and your defensive domain strategy. Just ask Donald Trump. Although the Trump Organization apparentl

From [ThinkResults Marketing](http://thinkresultsmarketing.com/defensive-domain-strategy/)

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MarketingSocial Media

### [How to Drive Triple-Digit Increases in Social Media Reach and Engagement](https://article.voxsnap.com/thinkresults/how-to-drive-triple-digit-increase-in-social-media-reach-and-engagement)

One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a

From [ThinkResults Marketing](http://thinkresultsmarketing.com/case-study-how-to-drive-triple-digit-increase-in-social-media-reach-and-engagement/)

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[Audiohub](/content/audiohub/dnnsoftware/index.html)

Marketing

### [Why Content Management Systems Should Publish Beyond Websites](https://article.voxsnap.com/dnnsoftware/why-content-management-systems-should-publish-beyond-websites)

It’s 6 AM and the alarm rings on your smartwatch. It’s time to start the day! So you check the weather forecast on the watch. As you head to the kitchen to brew a pot of coffee, you spe

From [DNN Software](https://medium.com/@dshiao/why-your-cms-should-publish-beyond-websites-19f54a0b7e76)

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Alexa, tell VoxSnap to play "How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?"

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[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay?](https://article.voxsnap.com/totheweb/how-much-should-you-pay-for-a-ppc-lead)

Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especiall

From [ToTheWeb](https://totheweb.com/blog/2015/02/how-much-should-you-pay-for-a-ppc-lead/)

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Alexa, tell VoxSnap to play "Ten Tips for Driving 31% More YouTube Video Views in 3 Months"

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[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Ten Tips for Driving 31% More YouTube Video Views in 3 Months](https://article.voxsnap.com/totheweb/ten-tips-get-31-percent-more-youtube-video-views-in-3-months)

The client’s YouTube channel had a rich collection of over 80 videos that were languishing with low views. In 3 1/2 months after optimizing the channel, total video views jumped 31% whe

From [ToTheWeb](https://totheweb.com/blog/2013/02/ten-tips-get-31-percent-more-youtube-video-views-in-3-months-a-case-study/)

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Alexa, tell VoxSnap to play "Top 10 Must-Have Online Tools to Efficiently Run your Business"

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[Audiohub](/content/audiohub/totheweb/index.html)

Business

### [Top 10 Must-Have Online Tools to Efficiently Run your Business](https://article.voxsnap.com/totheweb/top-ten-tools-to-run-our-web-agency)

Every day, we use dozens of tools to communicate, run our web agency, and in working with clients.
3 important criteria driving our choice of web-based tools

From [ToTheWeb](https://totheweb.com/blog/2016/05/top-ten-tools-to-run-our-web-agency/)

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Alexa, tell VoxSnap to play "What Wikipedia Can and Cannot Do For Your Business Part Two"

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7 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [What Wikipedia Can and Cannot Do For Your Business Part Two](https://article.voxsnap.com/totheweb/what-wikipedia-can-and-cannot-do-for-your-business-part-two)

There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic

From [ToTheWeb](https://totheweb.com/blog/2012/03/wikipedia-part-2-how-to-get-your-company-onto-wikipedia/)

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Alexa, tell VoxSnap to play "Turn the "Heat" Up on your Website: Instantly See What Site Visitors Are Doing"

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4 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Turn the "Heat" Up on your Website: Instantly See What Site Visitors Are Doing](https://article.voxsnap.com/totheweb/i-use-crazyegg-heat-mapping-software-for-all-my-clients)

Do you know which website content captures site visitors interest?
Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without i

From [ToTheWeb](https://totheweb.com/blog/2008/12/i-use-crazyegg-heat-mapping-software-for-all-my-clients/)

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Alexa, tell VoxSnap to play "5 Steps to Optimize Images for Google Image Search"

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4 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [5 Steps to Optimize Images for Google Image Search](https://article.voxsnap.com/totheweb/5-steps-to-optimize-images-for-google-image-search)

Why Care About Image Search?
Optimizing your images with file names and good alt tag descriptions is another easy way to let Google know the theme of your web pages, which in turn impr

From [ToTheWeb](https://totheweb.com/blog/2009/09/5-steps-to-optimize-images-for-google-image-search/)

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Alexa, tell VoxSnap to play "Google’s Top 10 Best Practices for Mobile Landing Pages and Sites"

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6 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Google’s Top 10 Best Practices for Mobile Landing Pages and Sites](https://article.voxsnap.com/totheweb/googles-top-10-best-practices-for-mobile-landing-pages-lead-conversion)

All it takes is a quick look at your landing pages on a browser-enabled phone or tablet to understand the challenges your visitors face.

Not sure if your website is mobile-friendly?

From [ToTheWeb](https://totheweb.com/blog/2012/03/googles-top-10-best-practices-for-mobile-landing-pages-lead-conversion/)

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Alexa, tell VoxSnap to play "What Wikipedia Can and Cannot Do For Your Business Part One"

ListenListening

3 min

[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [What Wikipedia Can and Cannot Do For Your Business Part One](https://article.voxsnap.com/totheweb/what-wikipedia-can-and-cannot-do-for-your-business-part-one)

There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic

From [ToTheWeb](https://totheweb.com/blog/2012/03/wikipedia-part-one-what-wikipedia-can-and-cannot-do-for-your-business/)

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Alexa, tell VoxSnap to play "Build your Own SEO Reporting Dashboard"

ListenListening

13 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Build your Own SEO Reporting Dashboard](https://article.voxsnap.com/totheweb/build-your-own-seo-reporting-dashboard-for-clients-management)

How Does My Site Rank in Google?
As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s

From [ToTheWeb](https://totheweb.com/blog/2016/03/build-your-own-seo-reporting-dashboard-for-clients-management/)

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Alexa, tell VoxSnap to play "B2B Lead Generation. The Power of Online Tools to Drive Targeted Traffic Year-Over-Year"

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5 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [B2B Lead Generation. The Power of Online Tools to Drive Targeted Traffic Year-Over-Year](https://article.voxsnap.com/totheweb/b2b-lead-generation-the-power-of-online-tools-to-drive-targeted-web-traffic-year-over-year)

Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools.

THE RESULT
There’s no question that online tools take effort to de

From [ToTheWeb](https://totheweb.com/blog/2016/01/b2b-lead-generation-the-power-of-online-tools-to-drive-targeted-web-traffic-year-over-year/)

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Alexa, tell VoxSnap to play "Simple Data-Driven Strategies to Fast-Track Lead Generation"

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8 min

[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [Simple Data-Driven Strategies to Fast-Track Lead Generation](https://article.voxsnap.com/totheweb/simple-data-driven-strategies-fast-track-lead-generation)

In this post, I want to put the points I just made together, break down the website lead generation process to its simplest form, and share four approaches that focus on website analyti

From [ToTheWeb](https://totheweb.com/blog/2015/10/simple-data-driven-strategies-fast-track-lead-generation/)

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Alexa, tell VoxSnap to play "Getting High on Google Search: The 3 Secrets to Success in Organic Rankings"

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[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Getting High on Google Search: The 3 Secrets to Success in Organic Rankings](https://article.voxsnap.com/totheweb/getting-high-on-google-search-the-3-secrets-to-success-in-organic-rankings)

Appeal to both people and search engines. If search engines can’t find you – people won’t either!

Everyone’s searching for everything on Google. They’re going to find the company and

From [ToTheWeb](https://totheweb.com/blog/2013/10/getting-high-on-google-search-the-3-secrets-to-success-in-organic-rankings/)

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Alexa, tell VoxSnap to play "Get High on Google: The Foundation of SEO and Keyword Use"

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4 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Get High on Google: The Foundation of SEO and Keyword Use](https://article.voxsnap.com/totheweb/get-high-on-google-the-foundation-of-search-engine-optimization-seo-and-keyword-use)

The Most Effective Way to Use Your High-Value Keywords in Online Content to Rank Higher in Google
Improving search visibility starts with keyword research.
Getting Started with SEO

From [ToTheWeb](https://totheweb.com/blog/2013/04/get-high-on-google-the-foundation-of-search-engine-optimization-seo-and-keyword-use/)

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Alexa, tell VoxSnap to play "Why Content Marketing Should Be Part of Your SEO Strategy"

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7 min

[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [Why Content Marketing Should Be Part of Your SEO Strategy](https://article.voxsnap.com/totheweb/content-marketing-seo-strategy)

As the tides of SEO turns in favor of site relevancy, content marketing continues to gain importance in overall search strategy.

A recent Forbes article called content marketing “one

From [ToTheWeb](https://totheweb.com/blog/2015/03/content-marketing-seo-strategy/)

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Alexa, tell VoxSnap to play "9 Quick Wins to Instantly Boost B2B Lead Generation"

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8 min

[Audiohub](/content/audiohub/totheweb/index.html)

Marketing

### [9 Quick Wins to Instantly Boost B2B Lead Generation](https://article.voxsnap.com/totheweb/9-quick-wins-to-immediately-improve-your-b2b-website-lead-generation-opportunities)

Cut through your list of marketing activities and apply these quick wins to boost B2B website leads.

If you’re struggling with a long list of demand generation activities, wondering

From [ToTheWeb](https://totheweb.com/blog/2016/06/ten-quick-wins-to-immediately-improve-your-b2b-website-lead-generation-opportunities/)

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Alexa, tell VoxSnap to play "Is your Site Suffering from the Most Common Technical SEO Problems?"

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17 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Is your Site Suffering from the Most Common Technical SEO Problems?](https://article.voxsnap.com/totheweb/is-your-site-suffering-from-the-most-common-technical-seo-problems)

Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic. We created this checklist base

From [ToTheWeb](https://totheweb.com/blog/2017/01/is-your-site-suffering-from-the-most-common-technical-seo-problems/)

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Alexa, tell VoxSnap to play "3 Common Mistakes that Slash Website Lead Generation"

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5 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [3 Common Mistakes that Slash Website Lead Generation](https://article.voxsnap.com/totheweb/3-common-mistakes-that-slash-website-lead-generation)

There are many elements to consider when managing a B2B website when the primary focus is on lead generation.
3 Most Common Mistakes
1 – IGNORING A HIGH HOMEPAGE BOUNCE RATE

From [ToTheWeb](https://totheweb.com/blog/2016/07/3-common-mistakes-that-slash-website-lead-generation/)

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Alexa, tell VoxSnap to play "Best Practices for Optimizing PDF Files"

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8 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Best Practices for Optimizing PDF Files](https://article.voxsnap.com/totheweb/best-practices-for-optimizing-pdf-files)

In the world of SEO optimization, PDFs often get short shrift.

The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have co

From [ToTheWeb](https://totheweb.com/blog/2013/07/seo-best-practices-for-optimizing-pdf-files/)

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Alexa, tell VoxSnap to play "Actionable Analytics. What are the Key Metrics When Analyzing Your Website Data?"

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7 min

[Audiohub](/content/audiohub/totheweb/index.html)

MarketingSEO

### [Actionable Analytics. What are the Key Metrics When Analyzing Your Website Data?](https://article.voxsnap.com/totheweb/actionable-analytics-what-are-the-key-metrics-when-analyzing-your-website-data)

The most important data we track is conversion and related metrics. Period!
We start our research considering this question: How successful is the site in attracting leads and moving t

From [ToTheWeb](https://totheweb.com/blog/2016/04/seo-what-are-the-most-important-considerations-in-analyzing-your-data/)

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Alexa, tell VoxSnap to play "How Content Marketing Can Help You Boost Important Metrics at Your Company"

ListenListening

7 min

[Audiohub](/content/audiohub/voxsnap/index.html)

Marketing

### [How Content Marketing Can Help You Boost Important Metrics at Your Company](https://article.voxsnap.com/voxsnap/how-content-marketing-can-help-you-boost-important-metrics-at-your-company)

Boost Brand Awareness, Increase Customer Acquisition, Lead Generation and Loyalty with Content Marketing

It’s crucial for marketers to find more cost-effective and coherent means of

From [VoxSnap](/content/blog/how-content-marketing-can-help-you-boost-important-metrics-at-your-company/index.html)

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Alexa, tell VoxSnap to play "How Audio Demand and Consumption are Trending Up and Why You Should Be Part of The Trend"

ListenListening

3 min

[Audiohub](/content/audiohub/voxsnap/index.html)

Marketing

### [How Audio Demand and Consumption are Trending Up and Why You Should Be Part of The Trend](https://article.voxsnap.com/voxsnap/how-audio-demand-and-consumption-are-trending-up-and-why-you-should-be-part-of-it)

Research shows that audio and podcast consumptions surge across the nation, half of Americans listen to online audio weekly.

No surprise, powered by the growth and increased consump

From [VoxSnap](/content/blog/how-audio-demand-and-consumption-are-trending-up-and-why-you-should-be-part-of-it/index.html)

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Alexa, tell VoxSnap to play "Why Converting Your Blog Posts to Audio Will Increase Your Content Marketing ROI"

ListenListening

4 min

[Audiohub](/content/audiohub/voxsnap/index.html)

Marketing

### [Why Converting Your Blog Posts to Audio Will Increase Your Content Marketing ROI](https://article.voxsnap.com/voxsnap/why-converting-your-posts-to-audio-will-increase-your-roi)

It’s tough to read so many articles, blog posts, and news nowadays.

In day-to-day life, there are these slots of time where you can’t really interact with text or read. Whether it’s

From [VoxSnap](/content/blog/why-converting-your-posts-to-audio-will-increase-your-marketing-roi/index.html)

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Alexa, tell VoxSnap to play "Three Ways to Save Money with Outsourced Accounting"

ListenListening

2 min

[Audiohub](/content/audiohub/fusephase/index.html)

Finance

### [Three Ways to Save Money with Outsourced Accounting](https://article.voxsnap.com/fusephase/outsourced-accounting)

There’s not much you can’t outsource these days – and for good reason.
Outsourcing (using outside firms to handle important functions for your business) is a pretty sweet deal for any

From [FusePhase](http://www.fusephase.com/outsourced-accounting/)

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Alexa, tell VoxSnap to play "How Financially Ready Are You To Start a Business?"

ListenListening

2 min

[Audiohub](/content/audiohub/fusephase/index.html)

Finance

### [How Financially Ready Are You To Start a Business?](https://article.voxsnap.com/fusephase/financially-ready-start-business)

From [FusePhase](http://www.fusephase.com/financially-ready-start-business/)

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Alexa, tell VoxSnap to play "What is an Operational CFO?"

ListenListening

3 min

[Audiohub](/content/audiohub/fusephase/index.html)

Finance

### [What is an Operational CFO?](https://article.voxsnap.com/fusephase/operational-cfo)

You may be familiar with the term CFO, which stands for Chief Financial Officer. But an Operational CFO? That’s probably not one you hear every day. However, if you have a business, and

From [FusePhase](http://www.fusephase.com/operational-cfo/)

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Alexa, tell VoxSnap to play "What is Cloud Accounting?"

ListenListening

2 min

[Audiohub](/content/audiohub/fusephase/index.html)

Finance

### [What is Cloud Accounting?](https://article.voxsnap.com/fusephase/what-is-cloud-accounting)

There’s a good reason why you’re hearing this reference to the ‘cloud’ everywhere you go. It’s not just a fad – it’s the way smart, forward-thinking businesses are managing their data.

From [FusePhase](http://www.fusephase.com/cloud-accounting/)

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Alexa, tell VoxSnap to play "Homemade Lox"

ListenListening

5 min

[Audiohub](/content/audiohub/wjwe/index.html)

HealthCooking

### [Homemade Lox](https://article.voxsnap.com/wjwe/homemade-lox)

How to make Homemade Lox. This recipe is easier than you think! Save loads of money and make your bagel brunch that much better! (Check out Bourbon and Beet Cured Lox as well!)

From [What Jew Wanna Eat](http://whatjewwannaeat.com/homemade-lox/)

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Alexa, tell VoxSnap to play "How A Balanced Meal Can Boost Productivity"

ListenListening

2 min

[Audiohub](/content/audiohub/mealpro/index.html)

HealthNutrition

### [How A Balanced Meal Can Boost Productivity](https://article.voxsnap.com/mealpro/productivity-boost)

How Can A Balanced Meal Boost Productivity? It’s no big secret: what you eat impacts how you work. But According to a flagship study released on the subject by the International Labour

From [MealPro](https://www.mealpro.net/blog/productivityboost/)

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Alexa, tell VoxSnap to play "5 Benefits of Hiring a Personal Trainer"

ListenListening

3 min

[Audiohub](/content/audiohub/gotime/index.html)

Health

### [5 Benefits of Hiring a Personal Trainer](https://article.voxsnap.com/gotime/5-benefits-of-hiring-a-personal-trainer)

“If you never change, you never change” – Rick Richey, Personal Trainer
Whether you are already a dedicated #fitnessfreak or you are just starting to delve into the world of health and

From [GoTime](https://gotime.co/blog/2016/07/29/5-benefits-hiring-personal-trainer/)

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Alexa, tell VoxSnap to play "How To Increase User Retention as a Mobile Developer"

ListenListening

4 min

[Audiohub](/content/audiohub/branch/index.html)

MarketingUser Retention

### [How To Increase User Retention as a Mobile Developer](https://article.voxsnap.com/branch/how-to-increase-user-retention-as-a-mobile-developer)

Congratulations, you’ve just recently launched the newest version of your app! You’ve spent countless hours in your last development sprint A-B testing your newest features and ironing

From [Branch Metrics](https://blog.branch.io/how-to-increase-user-retention-as-a-mobile-developer/)

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Alexa, tell VoxSnap to play "eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile"

ListenListening

5 min

[Audiohub](/content/audiohub/branch/index.html)

BusinesseCommerce

### [eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile](https://article.voxsnap.com/branch/ecommerce-guide-to-improve-cac-ltv-and-conversions-on-mobile)

This is an excerpt from our latest guide, the eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile. Download the full guide here.

For eCommerce marketers, mobile has never

From [Branch Metrics](https://blog.branch.io/ecommerce-guide-to-improve-cac-ltv-and-conversions-on-mobile/)

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Alexa, tell VoxSnap to play "Am I eating right? Two Body Weight Principles Everyone Should Know"

ListenListening

6 min

[Audiohub](/content/audiohub/mealpro/index.html)

HealthNutrition

### [Am I eating right? Two Body Weight Principles Everyone Should Know](https://article.voxsnap.com/mealpro/many-calories-eat-per-day)

How many calories should I eat? Seriously though, how much?
There are two fundamental principles to food consumption in ‘Nutritional Science’. The BMR Formula and The Harris Benedict E

From [MealPro](https://www.mealpro.net/blog/how-many-calories-should-i-eat/)

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Alexa, tell VoxSnap to play "10 Surprising Protein Foods"

ListenListening

3 min

[Audiohub](/content/audiohub/mealpro/index.html)

HealthNutrition

### [10 Surprising Protein Foods](https://article.voxsnap.com/mealpro/10-surprising-protein-foods)

Protein is a vital macronutrient that is essential for everything from healthy hair and nails, to yes, encouraging muscle growth. Plus, it helps you feel fuller longer by taking more ti

From [MealPro](https://www.mealpro.net/blog/10-surprising-protein-foods/)

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Alexa, tell VoxSnap to play "Happiness Trail"

ListenListening

8 min

[Audiohub](/content/audiohub/neurosuccessology/index.html)

Self-ImprovementMindfulness

### [Happiness Trail](https://article.voxsnap.com/neurosuccessology/happiness-trail)

About a month ago I started to study Music for Minors II and it brought me back to my childhood. I grew up in a musical home with a lot of joy. I joined a band as a child, going toget

From [NeuroSUCCESSology](https://www.neurosuccessology.com/blog/happiness-trail)

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Alexa, tell VoxSnap to play "5 Tips to Revamp"

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### [5 Tips to Revamp](https://article.voxsnap.com/gotime/holiday-gift-ideas-health-fanatic-life)

Your holiday gift guide for the health nuts in your life.
Thanksgiving has passed and the holiday season is among us. It is time to buy gifts for family, friends and coworkers. This o

From [GoTime](https://gotime.co/blog/2016/12/03/holiday-gift-ideas-health-fanatic-life/)

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Alexa, tell VoxSnap to play "Find Peace of Mind Through Fitness"

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### [Find Peace of Mind Through Fitness](https://article.voxsnap.com/gotime/find-peace-mind-fitness)

Your guide to finding peace of mind through fitness.
It’s time to change our attitude about fitness so that it can bring us peace of mind. Often times being healthy and staying fit is

From [GoTime](https://gotime.co/blog/2017/01/06/find-peace-mind-fitness/)

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### [The Best Breakfast Foods](https://article.voxsnap.com/gotime/best-breakfast-foods)

A good breakfast fuels you up and gets you ready for the day.
It is well known that breakfast is the most important meal of the day, but we don’t always treat it as such. It often time

From [GoTime](https://gotime.co/blog/2016/12/16/best-breakfast-foods/)

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### [5 Calorie Busting Workouts](https://article.voxsnap.com/gotime/5-calorie-busting-workouts)

Overall fitness is strategic a balance of many things, and working out is a big part of that equation. As we ring in the New Year many of us will be thinking about our fitness resolutio

From [GoTime](https://gotime.co/blog/2016/12/30/5-calorie-busting-workouts/)

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Alexa, tell VoxSnap to play "Reduce Inflammation with These 6 Tips"

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### [Reduce Inflammation with These 6 Tips](https://article.voxsnap.com/gotime/reduce-inflammation-6-tips)

Inflammation is one of those words that we hear often, but we don’t know much about; it is ominous and mysterious. However, it is actually one of the root causes behind many conditions

From [GoTime](https://gotime.co/blog/2017/01/20/reduce-inflammation-6-tips/)

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Alexa, tell VoxSnap to play "Post-Workout Recovery Tips"

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### [Post-Workout Recovery Tips](https://article.voxsnap.com/gotime/post-workout-recovery)

Your guide to the perfect post-workout routine.
We all know that exercise is important for both mental and physical health. However, we often times forget that what we do before and af

From [GoTime](https://gotime.co/blog/2016/12/09/post-workout-recovery/)

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Alexa, tell VoxSnap to play "Tips to Achieve Your New Years Resolutions"

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### [Tips to Achieve Your New Years Resolutions](https://article.voxsnap.com/gotime/tips-achieve-new-years-resolutions)

“Always bear in mind that your own resolution to succeed is more important than any other”

The holidays are coming to an end, but it’s time to look forward to the New Year! As we app

From [GoTime](https://gotime.co/blog/2016/12/27/tips-achieve-new-years-resolutions/)

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Alexa, tell VoxSnap to play "The Benefits of Living an Active Lifestyle"

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### [The Benefits of Living an Active Lifestyle](https://article.voxsnap.com/gotime/benefits-living-active-lifestyle)

The greatest wealth is health. – Virgil

We are constantly told to live an active lifestyle, but why? And what does that look like?

The good news is, living an active lifestyle is

From [GoTime](https://gotime.co/blog/2017/02/12/benefits-living-active-lifestyle/)

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TechnologySecurity

### [How to securely recycle or dispose of your SSD](https://article.voxsnap.com/backblaze/how-to-securely-recycle-or-dispose-of-your-ssd)

Solid State Drives (SSDs) are fast and efficient. More new computers than ever come with them, and many of us have upgraded our existing PCs and Macs to them to get better performance o

From [BackBlaze](https://www.backblaze.com/blog/how-to-securely-recycle-or-dispose-of-your-ssd/)

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Alexa, tell VoxSnap to play "A Guide to Your Lunch Hour Workout"

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### [A Guide to Your Lunch Hour Workout](https://article.voxsnap.com/gotime/fit-lunch-hour-workout)

It’s not about having time to exercise, it’s about making time to exercise.

Now that summer has ended, most of us are back to our regular routines. It may seem as if the days are ge

From [GoTime](https://gotime.co/blog/2017/03/11/fit-lunch-hour-workout/)

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### [Get Back on Track with Your Nutrition](https://article.voxsnap.com/gotime/get-back-on-track-with-your-nutrition)

Getting healthy is a careful balance of exercising, eating well, and keeping your mental health in check. In order to work our way towards total health, we focus today on nutrition and

From [GoTime](https://gotime.co/blog/2017/01/13/get-back-track-nutrition/)

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Alexa, tell VoxSnap to play "Big Data is not about the Data. It is about the Analytics"

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TechnologyBig Data

### [Big Data is not about the Data. It is about the Analytics](https://article.voxsnap.com/clevertap/big-data-is-not-about-the-data-it-is-about-the-analytics)

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business understands the power of data, but very few are able to successfully harnes

From [CleverTap](https://clevertap.com/blog/big-data-is-not-about-the-data-it-is-about-the-analytics)

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