ToTheWeb is a full-service B2B digital agency offering search engine marketing services including web strategy, keyword research, SEO and PPC management to generate sales leads. ### Keyword Research Simplified: Free Tools to Jumpstart the Process I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. It could be anything. Maybe you’re trying ### Paid Media: Should You Invest in Ads with Brand Keywords in Google? You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search. ### What Makes an AWESOME Blog Post? One that Continues to Deliver a Steady Stream of Traffic What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog. ### Everything we do in SEO starts with Smart Keyword Selection Everything we do in SEO starts with smart keyword selection. Everything comes down to the words buyers use in Google whether typed into the browser, using voice dictation, spoken into. ### How Much Should You Pay for a PPC Lead? What Do Your Competitors Pay? Pay-per-click (PPC) advertising is an effective way to generate website traffic. PPC is, in fact, the fastest road to being on Google’s first page for relevant search results, especially. ### Ten Tips for Driving 31% More YouTube Video Views in 3 Months The client’s YouTube channel had a rich collection of over 80 videos that were languishing with low views. In 3 1/2 months after optimizing the channel, total video views jumped 31%. ### Top 10 Must-Have Online Tools to Efficiently Run your Business Every day, we use dozens of tools to communicate, run our web agency, and in working with clients. 3 important criteria driving our choice of web-based tools. ### What Wikipedia Can and Cannot Do For Your Business Part Two There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic. ### Turn the "Heat" Up on your Website: Instantly See What Site Visitors Are Doing Do you know which website content captures site visitors interest? Earlier this year I tested a tool called Crazy Egg that displays clicks as “heat maps” and now I can’t live without it. ### 5 Steps to Optimize Images for Google Image Search Why Care About Image Search? Optimizing your images with file names and good alt tag descriptions is another easy way to let Google know the theme of your web pages, which in turn improves. ### Google’s Top 10 Best Practices for Mobile Landing Pages and Sites All it takes is a quick look at your landing pages on a browser-enabled phone or tablet to understand the challenges your visitors face. Not sure if your website is mobile-friendly? ### What Wikipedia Can and Cannot Do For Your Business Part One There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic. ### Build your Own SEO Reporting Dashboard How Does My Site Rank in Google? As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s. ### B2B Lead Generation. The Power of Online Tools to Drive Targeted Traffic Year-Over-Year Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools. ### Simple Data-Driven Strategies to Fast-Track Lead Generation In this post, I want to put the points I just made together, break down the website lead generation process to its simplest form, and share four approaches that focus on website analytics. ### Getting High on Google Search: The 3 Secrets to Success in Organic Rankings Appeal to both people and search engines. If search engines can’t find you – people won’t either! Everyone’s searching for everything on Google. They’re going to find the company and. ### Get High on Google: The Foundation of SEO and Keyword Use The Most Effective Way to Use Your High-Value Keywords in Online Content to Rank Higher in Google. Improving search visibility starts with keyword research. ### Why Content Marketing Should Be Part of Your SEO Strategy As the tides of SEO turns in favor of site relevancy, content marketing continues to gain importance in overall search strategy. A recent Forbes article called content marketing “one of the major factors influencing SEO.” ### 9 Quick Wins to Instantly Boost B2B Lead Generation Cut through your list of marketing activities and apply these quick wins to boost B2B website leads. If you’re struggling with a long list of demand generation activities, wondering what to prioritize. ### Is your Site Suffering from the Most Common Technical SEO Problems? Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic. We created this checklist based. ### 3 Common Mistakes that Slash Website Lead Generation There are many elements to consider when managing a B2B website when the primary focus is on lead generation. 3 Most Common Mistakes: 1 – IGNORING A HIGH HOMEPAGE BOUNCE RATE. ### Best Practices for Optimizing PDF Files In the world of SEO optimization, PDFs often get short shrift. The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have come a long way. ### Actionable Analytics. What are the Key Metrics When Analyzing Your Website Data? The most important data we track is conversion and related metrics. Period! We start our research considering this question: How successful is the site in attracting leads and moving them.