Change user behavior and retain customers with behavioral design and consumer psychology. From Nir Eyal, author of the best-selling book "Hooked"
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Alexa, tell VoxSnap to play "How to Break 5 Soul-Sucking Technology Habits"
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16 min
MarketingUser Behavior
How to Break 5 Soul-Sucking Technology Habits
Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices and break bad habits.
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11 min
MarketingUser Behavior
Who’s Really Addicting You to Technology?
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of
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MarketingUser Behavior
This Will Be the Last Article You Read
If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey.
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8 min
MarketingUser Behavior
The Real Reason You’re Addicted to Your Phone
Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents
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MarketingUser Behavior
Time for Digital Hat Racks
The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the seve
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MarketingUser Behavior
4 Simple Things I Did to Control My Bad Tech Habits
It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. You want to stop, but you can’t. This technology-indu
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9 min
MarketingUser Behavior
The Unbelievable Future of Habit-Forming Technology
Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She spoke at the Habit Summit in April. In thi
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MarketingUser Behavior
The Secret Marketing Power of Evolutionary Psychology
Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He spoke at the Habit Summit in April. In this interview with Max Ogle
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MarketingUser Behavior
Strange Sex Habits of Silicon Valley
My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a co
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MarketingUser Behavior
Escape From Message Hell
We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use help
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13 min
MarketingUser Behavior
User Growth and Engagement: A Hacker Metric
If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my fr
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10 min
MarketingUser Behavior
User Investment: Make Your Users Do the Work
The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with beautiful new products like the iPho
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MarketingUser Behavior
Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend
Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But
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8 min
MarketingUser Behavior
Why People Check Their Tech at the Wrong Times
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out
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7 min
MarketingUser Behavior
Personalized eCommerce Is Already Here, You Just Don’t Recognize It
Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-know
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6 min
MarketingUser Behavior
What Triggers The Best Word of Mouth Marketing?
Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on. More users, more sales, and more gr
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MarketingUser Behavior
The Billion Dollar Mind Trick: An Intro to Triggers
Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the comp
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MarketingUser Behavior
Temptation
How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is
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Alexa, tell VoxSnap to play "The Psychology of Notifications: How to Send Triggers that Work"
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MarketingUser Behavior
The Psychology of Notifications: How to Send Triggers that Work
In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a si
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BusinessEntrepreneurship
Where is the Web Going?
Within the next few years, technology will improve your life in ways you can scarcely imagine. But if you’re looking for where we’re headed, it’s useful to know where we’ve been and mo
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10 min
MarketingUser Behavior
Where Have The Users Gone?
Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound p
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MarketingUser Behavior
Designing to Reward our Tribal Sides
We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our
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BusinessEntrepreneurship
Are Companies Too Obsessed With Growth? How to Measure Habits
Imagine an entrepreneur showed you the graph to the right for his new app called, “PinterestForDogs.”
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MarketingUser Retention
The Next Secrets of the Internet
Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often g
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MarketingUser Behavior
What Is, and Is Not, Your Product’s Job
Recently, my mom came for a visit. She read my blog and discovered her son has a crazy habit of running barefoot. After some convincing, she begrudgingly accepted my rationale, especi
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MarketingUser Behavior
Go Ask Grandma: How To Design For Normals
As web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of
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MarketingUser Behavior
How to Turn Visitors into Users
Before you can change the world, before your company can IPO, before getting millions of loyal users to wonder how they ever lived without your service, people need to onboard through a
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MarketingUser Behavior
Mass Persuasion, One User At A Time
Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques i
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Alexa, tell VoxSnap to play "How Technology is Like Bug Sex"
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MarketingUser Behavior
How Technology is Like Bug Sex
When considering our complex relationship with technology, perhaps it is useful to reflect upon the plight of one particular bug, the male julodimorpha beetle, who like us at times, can
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Alexa, tell VoxSnap to play "What You Don't Know About Human Intuition Can Hurt You"
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MarketingUser Behavior
What You Don't Know About Human Intuition Can Hurt You
A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in
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Alexa, tell VoxSnap to play "The Future is Driven by Interface Changes"
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MarketingUser Behavior
The Future is Driven by Interface Changes
What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and be
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Alexa, tell VoxSnap to play "How to Boost Desire Using the Psychology of Scarcity"
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MarketingUser Behavior
How to Boost Desire Using the Psychology of Scarcity
Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue.
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Alexa, tell VoxSnap to play "The Two Words that Created a #1 App: “Yes, And”"
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MarketingUser Behavior
The Two Words that Created a #1 App: “Yes, And”
In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. T
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MarketingUser Behavior
Getting Over Your Fear of Missing Out
Although the terminology has only recently been added to our lexicon, experiencing FoMO is nothing new. Most people at one time or another have been preoccupied by the idea that someon
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Alexa, tell VoxSnap to play "How Successful Companies Design for Users’ Multi-Device Lives"
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MarketingUser Behavior
How Successful Companies Design for Users’ Multi-Device Lives
We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablet
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Alexa, tell VoxSnap to play "Nostalgia: A Product Designer’s Secret Weapon"
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MarketingUser Behavior
Nostalgia: A Product Designer’s Secret Weapon
Nostalgia is powerful. Simply mentioning the names of childhood toys, old TV shows, classic video games, and other pastime activities often instigate an emotional response, reminiscence
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MarketingUser Behavior
Good Products Start With Good Questions
Monday of the sprint week begins with an exercise we call “Start at the End”. It’s a look ahead—to the end of the sprint and beyond. You and your team will lay out the basics: your long
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MarketingUser Behavior
3 Ways I Use Technology to Find Happiness
In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understan
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Alexa, tell VoxSnap to play "3 Ways to Make Better Decisions Using “The Power of Noticing”"
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MarketingUser Behavior
3 Ways to Make Better Decisions Using “The Power of Noticing”
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Alexa, tell VoxSnap to play "Today’s Behaviors, Tomorrow’s Startups"
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MarketingUser Behavior
Today’s Behaviors, Tomorrow’s Startups
Startups that build a product attached to nascent behaviors have an opportunity to form habits before anyone else. First mover advantage matters. Once a habit is formed, it’s difficult
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Alexa, tell VoxSnap to play "Why Your Goals Will Fail, and What You Can Do About It"
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MarketingUser Behavior
Why Your Goals Will Fail, and What You Can Do About It
If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to it so far this year. Good for you! Realistically though, you’re going to fail. How
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9 min
MarketingUser Behavior
Research Reveals How to Take a Better Break
Until recently, when I needed a break I’d grab my phone. Whether I was bored, mentally fatigued, or just wanting a pick-me-up, I felt relief checking the news, Facebook, or Instagram.
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Alexa, tell VoxSnap to play "Conquer Distractions With This Simple Chart"
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MarketingUser Behavior
Conquer Distractions With This Simple Chart
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world events demanding our attention, and more things to entertain us than ever before, it
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Alexa, tell VoxSnap to play "It’s How You React to Failure that Matters: Why Ego is the Enemy"
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MarketingUser Behavior
It’s How You React to Failure that Matters: Why Ego is the Enemy
People make mistakes all the time. They start companies they think they can manage. They have grand and bold visions that were a little too grandiose. This is all perfectly fine; it’s w
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Alexa, tell VoxSnap to play "Train to be an Amateur, Not an Expert"
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MarketingUser Behavior
Train to be an Amateur, Not an Expert
Today’s top selling books are about how to acquire world-class skill. Daniel Coyle’s, The Talent Code looks at how deliberate practice is required to achieve greatness. Joshua Foer sho
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MarketingUser Behavior
What A-Players Do That You Don’t
What if I told you I know of a guaranteed, foolproof way to get in the best physical shape of your life without strenuous workouts? How would you like to achieve success at work, witho
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MarketingUser Behavior
How to Design Behavior
Everyone suddenly seems interested in messing with your head. Gamification, Quantified Self, Persuasive Technology, Neuromarketing and a host of other techniques offer ways to influence
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Alexa, tell VoxSnap to play "The Number One Reason Good Habits Don’t Last"
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MarketingUser Behavior
The Number One Reason Good Habits Don’t Last
A commonly quoted and incredibly scary stat reveals that 9 out of 10 people who undergo heart bypass surgeries as a result of poor health are unable to change their habits, even with th
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Alexa, tell VoxSnap to play "This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth"
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MarketingUser Behavior
This Simple Equation Reveals How Habits Shape Your Health, Happiness, and Wealth
In 1936, a man named Kurt Lewin wrote a simple equation that changed the way we think about habits and human behavior. The equation makes the following statement: Behavior is a function
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Alexa, tell VoxSnap to play "Would You Take A Bet That Would Change Your Life? Probably Not. Here’s Why"
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MarketingUser Behavior
Would You Take A Bet That Would Change Your Life? Probably Not. Here’s Why
Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting even your worst habits? What if this method was shown to be over 8 times more effectiv
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Alexa, tell VoxSnap to play "Variable Rewards: Want To Hook Users? Drive Them Crazy"
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MarketingUser Behavior
Variable Rewards: Want To Hook Users? Drive Them Crazy
The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their own, without the need for expensive external stimuli like advertising. The Hook Model
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Alexa, tell VoxSnap to play "The Behavioral Economics Diet - The Science of Killing a Bad Habit"
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8 min
MarketingUser Behavior
The Behavioral Economics Diet - The Science of Killing a Bad Habit
Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably
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Alexa, tell VoxSnap to play "Why Startups Must Be Behavior Experts"
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MarketingUser Behavior
Why Startups Must Be Behavior Experts
Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone. It’s your compulsion to visit Facebook or Twitter for just a few minutes, but someh
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Alexa, tell VoxSnap to play "The Mind-Hack I Used to Help My Father Lose Weight"
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5 min
MarketingUser Behavior
The Mind-Hack I Used to Help My Father Lose Weight
When my family immigrated to the United States in 1981, my father weighed 185 pounds. He came chasing the American dream but got more than he expected. Along with a new, more prosperous
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10 min
MarketingUser Behavior
Psychology of Sports: How Sports Infect Your Brain
Gibson’s army. They screamed with excitement and anguished in defeat. Many paid thousands of dollars to travel around the globe to be there. Among those who did not attend, 90% of peop
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Alexa, tell VoxSnap to play "Hooks: An Intro on How to Manufacture Desire"
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MarketingUser Behavior
Hooks: An Intro on How to Manufacture Desire
Type the name of almost any successful consumer web company into your search bar and add the word “addict” after it. Go ahead, I’ll wait. Try “Facebook addict” or “Twitter addict” or ev
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Alexa, tell VoxSnap to play "Stop Building Apps, Start Building User Behaviors"
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4 min
MarketingUser Behavior
Stop Building Apps, Start Building User Behaviors
Do you get the feeling apps are getting dumber? They are, and that’s a good thing. Behind the surprising simplicity of some of today’s top apps, smart developers are realizing that they
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Alexa, tell VoxSnap to play "Infinite Scroll: The Web’s Slot Machine"
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5 min
MarketingUser Behavior
Infinite Scroll: The Web’s Slot Machine
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, Instagram, and Medium – it seems everyone is getting on the infinite scroll bus. What i
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Alexa, tell VoxSnap to play "Hooking Users In 3 Steps: An Intro to Habit Testing"
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MarketingUser Behavior
Hooking Users In 3 Steps: An Intro to Habit Testing
The truly great consumer technology companies of the past 25 years have all had one thing in common: they created habits. This is what separates world-changing businesses from the rest.
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Alexa, tell VoxSnap to play "Getting Your Product Into the Habit Zone"
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6 min
MarketingUser Behavior
Getting Your Product Into the Habit Zone
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through the online clutter. The Internet has become a giant hairball of choice-inhibiting noi
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Alexa, tell VoxSnap to play "The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?"
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6 min
MarketingUser Behavior
The Psychology of a Billion-Dollar Enterprise App: Why is Slack so Habit-Forming?
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing workplace software ever.” Recent press reports claim that “users send more than 25 m
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