9 min

Audiohub

BusinessEntrepreneurship

Startup Insurance: Everything Founders Should Know About Protecting Their Company

In the rush to launch, first-time founders sometimes neglect startup insurance. But seasoned entrepreneurs are more likely to invest in it. Learn why here.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Tactical tips for managing your startup’s cash flow"

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9 min

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BusinessEntrepreneurship

Tactical tips for managing your startup’s cash flow

Good financial hygiene and spending habits will strengthen the odds that your startup will succeed. Read on for smart cash flow management tips for startups

From Silicon Valley Bank

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CFO Lee Kirkpatrick of Twilio sheds light on the painstaking work that takes place inside a company as it plans and prepares for an IPO.

From Silicon Valley Bank

Alexa, tell VoxSnap to play "Why You Should Practice Accounting Advisory With Emotion"

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10 min

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Finance

Why You Should Practice Accounting Advisory With Emotion

If there are specific people that business owners trust, their accountant is very high up on the list. Accountants watch over their clients’ finances, make recommendations for cost-savi

From Botkeeper

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Alexa, tell VoxSnap to play "Tm2 Saves 30 Hours A Week with Botkeeper’s Accounting Partner Program"

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6 min

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Finance

Tm2 Saves 30 Hours A Week with Botkeeper’s Accounting Partner Program

As the Partners watched their business grow, they knew they had a bandwidth challenge. How could they offer exceptional service to their clients and have a successful tax season? With j

From Botkeeper

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Alexa, tell VoxSnap to play "G&N Insurance Saves 50+ Hours Each Month with Botkeeper"

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6 min

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Finance

G&N Insurance Saves 50+ Hours Each Month with Botkeeper

When G&N Insurance changed directions to pursue a large partnership, they looked to Botkeeper for time-saving help and efficiencies.

From Botkeeper

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Alexa, tell VoxSnap to play "Startup Insurance: Everything Founders Should Know About Protecting Their Company"

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9 min

Audiohub

Good financial hygiene and spending habits will strengthen the odds that your startup will succeed. Read on for smart cash flow management tips for startups

Alexa, tell VoxSnap to play "Startup Exit Strategy: When to Sell and Not to Sell"

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8 min

Audiohub

BusinessEntrepreneurship

Startup Exit Strategy: When to Sell and Not to Sell

Many entrepreneurial successes don't lead to an IPO, and that's fine. Here are other types of exit strategies that can amount to happy outcomes for startups.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Pick a Cofounder"

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10 min

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BusinessEntrepreneurship

How to Pick a Cofounder

As a founder, you might feel you can skip finding a cofounder, but you may want to reconsider. Most experts say going solo diminishes the chance of success.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 5: Measuring and Optimizing Results"

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10 min

Audiohub

Marketing

Marketing to Doctors, Part 5: Measuring and Optimizing Results

I’ve said it before, but it’s worth repeating: Marketing to Doctors is Expensive. Blame big pharma. If you’re not doing everything you can to measure and optimize your ad-buy, you’re no

From glassCanopy

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Alexa, tell VoxSnap to play "Botlife: Why We Value Flexibility in the Workplace"

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8 min

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Finance

Botlife: Why We Value Flexibility in the Workplace

“Bot” may be in our name, but robots aren’t necessarily our premium priority at Botkeeper. In fact, we have a whole team of humans behind the bots, and we put their happiness and qualit

From Botkeeper

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Alexa, tell VoxSnap to play "How to Plan and Create a Construction Budgeting Analysis In 4 Steps"

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8 min

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Finance

How to Plan and Create a Construction Budgeting Analysis In 4 Steps

Construction projects are dependent on material resources and manual labor, making it easy to exceed the budget if it’s not well thought-out. And falling short of resources, labor, or b

From Botkeeper

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Alexa, tell VoxSnap to play "What are the Risks of Smoking While Using Birth Control?"

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6 min

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HealthWomen's Health

What are the Risks of Smoking While Using Birth Control?

The health risks of cigarette smoking and tobacco use are well-known, but are those risks increased when women take hormonal birth control pills? In some cases, yes. But, some birth con

From Pandia Health

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Alexa, tell VoxSnap to play "Libido and Birth Control"

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6 min

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HealthWomen's Health

Libido and Birth Control

Hormonal birth control methods are some of the most popular contraceptives in the U.S. While birth control is incredibly effective at preventing pregnancy, hormonal birth control offers

From Pandia Health

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Alexa, tell VoxSnap to play "One CFO’s Key to Success: Understand People Before Numbers"

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10 min

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Business

One CFO’s Key to Success: Understand People Before Numbers

Amy Kux helped to build several tech startups. Her story offers lessons for finance professionals on the importance of focusing on people over numbers.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Manage Your Angel Investors"

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8 min

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BusinessEntrepreneurship

How to Manage Your Angel Investors

If not managed properly, angel investors can quickly turn from assets to headaches. Learn how to manage relationships with your startup’s earliest investors.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Construction Accounting Basics for Contractors"

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8 min

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Finance

Construction Accounting Basics for Contractors

A day in the life of a contractor is a busy one. You’re up early to answer emails and sort through paperwork before heading to a jobsite. From there your day is full of meetings with su

From Botkeeper

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Alexa, tell VoxSnap to play "Tax Education: Everything You Need to Know about the Federal Tax Deadline"

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11 min

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Finance

Tax Education: Everything You Need to Know about the Federal Tax Deadline

Any American with a pulse knows that individuals and businesses pay a plethora of taxes. But it wasn't always that way. Even though taxes have been around since before the inauguration

From Botkeeper

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Alexa, tell VoxSnap to play "The Founder’s Guide to Raising a Series A Venture Financing"

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18 min

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BusinessEntrepreneurship

The Founder’s Guide to Raising a Series A Venture Financing

The snide answer is that you are ready to raise an A when you can convince a VC to give you a term sheet. The more nuanced answer is when you have achieved compelling enough intermediat

From Atrium

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Alexa, tell VoxSnap to play "Building a Sales Team From Zero to Ten"

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10 min

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BusinessEntrepreneurship

Building a Sales Team From Zero to Ten

I recently shared a post on building a deal desk function which is a topic I’m often asked about when talking to sales leaders within the growth stage of their startups. While those fol

From Atrium

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Alexa, tell VoxSnap to play "Why Founders Should Start With a Website, Not a Mobile App"

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11 min

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BusinessEntrepreneurship

Why Founders Should Start With a Website, Not a Mobile App

The pressure of bootstrapping helped us discover the power of the web. As we scrambled to get traction, we learned a lot about SEO, the affordability of cloud storage, advancements in w

From Atrium

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Alexa, tell VoxSnap to play "The Founder’s Guide to Emotions"

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14 min

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BusinessEntrepreneurship

The Founder’s Guide to Emotions

Emotions aren’t good or bad—they just exist. You can’t control them or choose to not have them and, perhaps most importantly, they are often a signal that is telling you something impor

From Atrium

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Alexa, tell VoxSnap to play "How To Build a Startup Advisory Board"

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10 min

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BusinessEntrepreneurship

How To Build a Startup Advisory Board

Building a strong startup advisory board can help startups fill expertise gaps but there are also some pitfalls to avoid. Learn how to recruit advisors here.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Top Metrics for Evaluating Startup Health"

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10 min

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Business

Top Metrics for Evaluating Startup Health

As your business grows, it becomes more difficult to evaluate the overall health of your startup. VC Mike Kwatinetz suggests using these five metrics.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "9 Challenges All Restaurant Owners Face—And What To Do About Them"

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16 min

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Finance

9 Challenges All Restaurant Owners Face—And What To Do About Them

Someone should really write a tell-all book for business success that includes a money-back guarantee. There's no doubt that we'd buy that book. But since it doesn't exist (yet), the ne

From Botkeeper

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Alexa, tell VoxSnap to play "Bookkeeping vs. Accounting: What's the Difference?"

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8 min

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Finance

Bookkeeping vs. Accounting: What's the Difference?

Unless you’re a bookkeeper or accountant by trade, you probably don’t spend your days thinking about the two (but hey, no shame if you do). Similarly, you probably don’t know that there

From Botkeeper

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Alexa, tell VoxSnap to play "How to Hire a Bookkeeper"

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11 min

Audiohub

Finance

How to Hire a Bookkeeper

So, your business has grown, and you’re finding it difficult to stay on top of your bills, taxes, customer payments, and a ton of other bookkeeping tasks. Sound familiar? Many business

From Botkeeper

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Alexa, tell VoxSnap to play "Order Up! A Basic Guide to Restaurant Accounting and Bookkeeping"

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8 min

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Finance

Order Up! A Basic Guide to Restaurant Accounting and Bookkeeping

Restaurant owners have one of the most demanding jobs around: pleasing foodies. Successful restaurants thrive thanks to serving delicious, mouth-watering food, but that’s not all it ta

From Botkeeper

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Alexa, tell VoxSnap to play "Founder’s Guide to the Investor Communications Process"

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10 min

Audiohub

BusinessEntrepreneurship

Founder’s Guide to the Investor Communications Process

Any founder who has raised capital knows that fundraising is hectic and stressful. Maintaining the momentum you need to secure favorable terms means keeping track of where you are in th

From Atrium

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Alexa, tell VoxSnap to play "Founder’s Guide to the Y Combinator Interview"

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11 min

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BusinessEntrepreneurship

Founder’s Guide to the Y Combinator Interview

YC is a well-oiled machine. Over 1,900 companies have gone through YC, giving the partner team a generous sample size to identify positive and negative traits in early-stage companies.

From Atrium

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Alexa, tell VoxSnap to play "How to Be a Balanced CEO: Passion, Self-Awareness, and Support"

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13 min

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BusinessEntrepreneurship

How to Be a Balanced CEO: Passion, Self-Awareness, and Support

Leading a startup towards success is no easy feat. Leading a startup through success is even harder. But, that is the life founders sign up for. They are constantly pulled in different

From Atrium

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Alexa, tell VoxSnap to play "Founder’s Guide to Allocating Co-Founder Equity"

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10 min

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BusinessEntrepreneurship

Founder’s Guide to Allocating Co-Founder Equity

The decisions made around allocating equity early on in a startup’s lifecycle will have major effects on its long-term financial well-being. It’s important to make strategic decisions n

From Atrium

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Alexa, tell VoxSnap to play "Botkeeper vs. ScaleFactor vs. Pilot vs. Bench: Which Bookkeeping Software is Right for Your Business?"

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30 min

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Finance

Botkeeper vs. ScaleFactor vs. Pilot vs. Bench: Which Bookkeeping Software is Right for Your Business?

Whether you run a startup company or manage a billion-dollar enterprise, bookkeeping is one of the most important tasks for any business. Business owners want (and need) to focus on the

From Botkeeper

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Alexa, tell VoxSnap to play "How to Overcome Top Nonprofit Financial Challenges"

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22 min

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Finance

How to Overcome Top Nonprofit Financial Challenges

Shocker: No one enters the world of nonprofits to make big money. In fact, the average salary for an executive director position at a nonprofit is around $61k, which is barely above the

From Botkeeper

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Alexa, tell VoxSnap to play "What Investors Look for: POVs from the Other Side of the Table"

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9 min

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BusinessEntrepreneurship

What Investors Look for: POVs from the Other Side of the Table

Venture capitalists see hundreds of pitches every year. These VCs and entrepreneurs offer advice on what investors look for to help you net that Series A investment.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Find Investors and Get Email Intros"

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14 min

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BusinessEntrepreneurship

How to Find Investors and Get Email Intros

The key to finding and meeting VCs isn’t cold emails or playing a high-volume game. It’s all in the introductions. And anyone can get them.

From Atrium

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Alexa, tell VoxSnap to play "The Founder’s Guide to Selling Your Startup Company"

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12 min

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BusinessEntrepreneurship

The Founder’s Guide to Selling Your Startup Company

Similar to raising money, the best time to sell your startup is when you don’t need to or want to. Paradoxically, you are probably thinking about selling your startup as you are experie

From Atrium

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Alexa, tell VoxSnap to play "How to Raise a Seed Round"

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22 min

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BusinessEntrepreneurship

How to Raise a Seed Round

Seed rounds and Series A are both part of the path for a startup’s success. However, even though these two types of fundraising are different, I see a large amount of founder confusion

From Atrium

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Alexa, tell VoxSnap to play "Debugging Your Startup: What to Do When Things Aren’t Working"

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21 min

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BusinessEntrepreneurship

Debugging Your Startup: What to Do When Things Aren’t Working

Every CEO goes through times when they say to themselves “things just aren’t working.” While this might very well be true, what is not true is the feeling that generally accompanies it:

From Atrium

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Alexa, tell VoxSnap to play "Bookkeeping Meets AI: Trends and Predictions for the Future of Accounting"

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10 min

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Finance

Bookkeeping Meets AI: Trends and Predictions for the Future of Accounting

If you’re in the accounting profession, chances are you’re getting used to the integration of various forms of technology in the industry, including machine learning, cloud computing, a

From Botkeeper

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Alexa, tell VoxSnap to play "Executing a Successful Startup Pivot"

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11 min

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BusinessEntrepreneurship

Executing a Successful Startup Pivot

In recent years, the word pivot became one of the buzziest in Silicon Valley. It seemed as if every other startup had switched gears and morphed into a new company. And it sounded as if

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How To Read A Startup Term Sheet"

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9 min

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FinanceVenture Capital

How To Read A Startup Term Sheet

Founders are often focused on the investment amount and valuation on a term sheet but other terms are just as important. Learn how to read a startup term sheet.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Determine your Seed-Stage Startup’s Valuation"

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9 min

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BusinessEntrepreneurship

How to Determine your Seed-Stage Startup’s Valuation

You have a great idea, perhaps a brilliant one. You may have the beginnings of a prototype and perhaps a partner in crime or two. You’re officially an entrepreneur at the helm of a comp

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "What Founders Should Consider When Distributing Equity in a Startup"

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9 min

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BusinessEntrepreneurship

What Founders Should Consider When Distributing Equity in a Startup

Splits among co-founders can be even or not, but they should be discussed openly. When Bill Gates and Paul Allen co-founded Microsoft, they split the company 64% to 36%. Google’s co-fou

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "What Startup Founders Should Know About Preferred Stock"

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10 min

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FinanceVenture Capital

What Startup Founders Should Know About Preferred Stock

In the world of startups, not all shares are created equal. The VCs who finance unproven companies will insist on contractual agreements that mitigate the risks they take with their mon

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Is a Startup Accelerator Right for You?"

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9 min

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BusinessEntrepreneurship

Is a Startup Accelerator Right for You?

A startup accelerator can be a big distraction. Creating a tech company is invariably an around-the-clock endeavor that leaves room for little beyond work. Committing to an accelerator

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "VC Funding: What You May Give Up Other Than Equity"

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8 min

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FinanceVenture Capital

VC Funding: What You May Give Up Other Than Equity

Investors will demand accountability and some control over your startup You’ve just landed your first VC round: You have a few million in the bank and still own, say, 75% of your compa

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "What Founders Need to Know About Finances and Accounting"

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8 min

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BusinessEntrepreneurship

What Founders Need to Know About Finances and Accounting

Not many startup founders are accountants or potential CFOs. And with an already constrained schedule, it’s easy for tight control over finances to slip away. But it’s critical that you

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Two Investor Emails Every Early Stage Founder Should Master"

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7 min

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BusinessEntrepreneurship

Two Investor Emails Every Early Stage Founder Should Master

Two investor email templates every early stage founder needs to master to help grow and sustain their networks and relationships - before they need need to raise money.

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Raising Startup Funds from Friends and Family the Right Way"

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8 min

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BusinessEntrepreneurship

Raising Startup Funds from Friends and Family the Right Way

The majority of entrepreneurs lean on friends and family for their first capital infusion, and yet few take the time to think through the potential pitfalls of those investments. Founde

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Find the Right Angel Investors"

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3 min

Audiohub

BusinessEntrepreneurship

How to Find the Right Angel Investors

As an early stage founder, you're likely already thinking about the next big milestone: a Series A investment, which will provide the capital you need to scale, as well as institutional

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How Equity Dilution Affects Early Stage Startups"

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10 min

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BusinessEntrepreneurship

How Equity Dilution Affects Early Stage Startups

Early stage founders often need to make time-sensitive fundraising decisions to propel their companies forward, yet they'll freely admit that they rarely understand the long-term implic

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Finding Venture Capital: Why Fit Matters More than Money"

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10 min

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BusinessEntrepreneurship

Finding Venture Capital: Why Fit Matters More than Money

Most founders think of VC funding as the path to success. But like so much else about running a tech startup, it isn't that simple. Raising money during those early formative stages is

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "How to Make Sure Your Cap Table Tells the Right Story About Your Startup"

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8 min

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BusinessEntrepreneurship

How to Make Sure Your Cap Table Tells the Right Story About Your Startup

Cap tables are part of every successful founder's life. They may seem simple at first but can get complicated quickly. Cap tables reveal a lot about you and your company, including who

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Startup Bootstrapping – Understanding the Pros and Cons"

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8 min

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BusinessEntrepreneurship

Startup Bootstrapping – Understanding the Pros and Cons

For most founders, the first round of VC investment provides not only startup cash but also a validation of their entrepreneurial dreams. But that doesn’t mean seeking VC funding right

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "The Startup Metrics You Need to Master First"

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9 min

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BusinessEntrepreneurship

The Startup Metrics You Need to Master First

As you prepare to pitch investors, a good idea and even a good product are not likely to be enough. VCs will want to know whether you can turn that idea or product into a successful bus

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "5 Things You Should Know About Birth Control"

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5 min

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HealthWomen's Health

5 Things You Should Know About Birth Control

Somehow through all the grapevine that is social media, many have heard that getting on birth control makes you fat. However, in a study by American Academy of Family Physicians conclud

From Pandia Health

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Alexa, tell VoxSnap to play "VoxSnap: Steps to Building a Smart Startup"

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6 min

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Business

VoxSnap: Steps to Building a Smart Startup

Helena Ronis is no stranger to envisioning and building startups. So when she saw an opportunity to solve for a previously unaddressed hole in today’s digital content consumption, Ronis

From Bay Leaf Digital

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Alexa, tell VoxSnap to play "How to Calculate Burn Rate and Understand a Cash Burn Analysis"

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9 min

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BusinessEntrepreneurship

How to Calculate Burn Rate and Understand a Cash Burn Analysis

When it comes to startups, the adage that “cash is king” only goes so far. Layer in other common industry catchphrases such as “growth at all costs” and “always raise more than you need

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "A Founder’s Guide to Incorporating Your Startup"

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8 min

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BusinessEntrepreneurship

A Founder’s Guide to Incorporating Your Startup

As a founder, you will be faced with a multitude of important decisions. The first is to choose which legal structure is the best fit for your startup. There are multiple ways to incorp

From Silicon Valley Bank

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Alexa, tell VoxSnap to play "Marketing IT Infrastructure, Part 2: Messaging & Segmentation"

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13 min

Audiohub

Marketing

Marketing IT Infrastructure, Part 2: Messaging & Segmentation

Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard

From glassCanopy

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Alexa, tell VoxSnap to play "The Power Woman Behind the $1B Fund that Invests in VC Firms – The Remarkable Story of Ellie Cachette"

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17 min

Audiohub

FinanceVenture Capital

The Power Woman Behind the $1B Fund that Invests in VC Firms – The Remarkable Story of Ellie Cachette

Ever wondered where venture capital money comes from? Ellie Cachette is the money behind the money. She is the founder of Cachette Capital Management, her own fund of funds with $1B set

From Helena Ronis

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Alexa, tell VoxSnap to play "Keyword Research Simplified: Free Tools to Jumpstart the Process"

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6 min

Audiohub

MarketingSEO

Keyword Research Simplified: Free Tools to Jumpstart the Process

I’m sure at some point you’ve struggled your way through a task and realized the problem is you don’t have the right tools to get the job done. It could be anything. Maybe you’re trying

From ToTheWeb

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Alexa, tell VoxSnap to play "Why Top Brands Spend More on Out of Home"

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9 min

Audiohub

Marketing

Why Top Brands Spend More on Out of Home

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since read

From EMC Outdoor

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Alexa, tell VoxSnap to play "What is Experiential Marketing?"

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8 min

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Marketing

What is Experiential Marketing?

It goes by a lot of names, “experiential marketing”, “event marketing”, “on-ground marketing”, “live marketing”, “participation marketing”, or “special events”. But no matter what name

From EMC Outdoor

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Alexa, tell VoxSnap to play "Marketing IT Infrastructure, Part 1: Defining the Challenge"

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10 min

Audiohub

Marketing

Marketing IT Infrastructure, Part 1: Defining the Challenge

Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead a

From glassCanopy

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Alexa, tell VoxSnap to play "The Hypergrowth Executive"

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13 min

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BusinessEntrepreneurship

The Hypergrowth Executive

In this post Breanden lays out a cultural framework for achieving and sustaining hypergrowth—sharing concepts that have steered Toptal clients to double- and triple-digit growth over th

From Toptal

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Alexa, tell VoxSnap to play "Hiring a Startup CFO - When to Hire a CFO and Why You Need One"

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26 min

Audiohub

Finance

Hiring a Startup CFO - When to Hire a CFO and Why You Need One

The value of a CFO for a young company is a hotly contested topic. Many argue that they are unnecessary add-ons and that a small, savvy, well-trained financial team can satisfy the busi

From Toptal

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Alexa, tell VoxSnap to play "How to Choose the Best Front-end Framework"

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16 min

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TechnologySoftware Dev

How to Choose the Best Front-end Framework

The JavaScript world is a rich environment with dozens of tools, libraries, and frameworks. But, with lots of options comes a lot of confusion. It really is a double-edged sword. While

From Toptal

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Alexa, tell VoxSnap to play "3 Google Analytics Reports You Haven’t Used for Your Magento Store"

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7 min

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Business

3 Google Analytics Reports You Haven’t Used for Your Magento Store

As the first in a series of guest posts, we’re proud to present this article by Tom Bukevicius, a Chicago-area PPC expert and taco aficionado. At SCUBE, he helps clients make the most o

From eboundhost

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Alexa, tell VoxSnap to play "It’s Go Time for Gixo – The Fitness App That Will Change Your Life"

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8 min

Audiohub

Health

It’s Go Time for Gixo – The Fitness App That Will Change Your Life

I recently started using Gixo after the founder Selina Tobaccowala posted about it in our Female Founders Community. I’ve been using a bunch of different fitness apps during the years t

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TechnologySoftware Testing

What it takes to CoDE?

As enterprises start adopting DevOps and Agile development and delivery practices, development turnaround times are getting shorter. Testing teams are under intense pressure to quickly

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Alexa, tell VoxSnap to play "Performance test your apps in private, public or hybrid cloud"

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TechnologySoftware Testing

Performance test your apps in private, public or hybrid cloud

In the era of application supremacy, every organization promotes its brand, products and services via web and mobile application. Modern software delivery practices change the game for

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Alexa, tell VoxSnap to play "Why Performance Engineering Apps is critical for successful cloud migration"

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TechnologySoftware Testing

Why Performance Engineering Apps is critical for successful cloud migration

Business leaders are increasingly relying on cloud technologies to enable their digital transformation strategies and provide competitive differentiation of their products or services i

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Alexa, tell VoxSnap to play "Convert LoadRunner to Open-Source JMeter in Minutes"

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TechnologySoftware Testing

Convert LoadRunner to Open-Source JMeter in Minutes

As agile software development, continuous integration and continuous delivery gain traction in many organizations, the democratization of performance testing is being widely adopted. Th

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Alexa, tell VoxSnap to play "5 Reasons Why It’s Time to Evolve Your Test CoE"

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TechnologySoftware Testing

5 Reasons Why It’s Time to Evolve Your Test CoE

There is no doubt that testing Centers of Excellence (CoEs) have transformed quality assurance for businesses around the globe. But times are changing and new pain points are emerging.

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Alexa, tell VoxSnap to play "Democratization is the New Frontier for Scale in Performance Testing"

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TechnologySoftware Testing

Democratization is the New Frontier for Scale in Performance Testing

I was fortunate enough to attend both Jenkins World 2016 and Velocity New York 2016 last month. Both shows got me thinking about how the definition of “scale” in performance testing is

From BlazeMeter

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Alexa, tell VoxSnap to play "QA Automation Pipeline - Learn How to Build Your Own"

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TechnologySoftware Testing

QA Automation Pipeline - Learn How to Build Your Own

In the past years, software delivery has made a big step forward thanks to the implementation of continuous delivery. Quality Assurance is no exception, and the acceleration of the QA p

From BlazeMeter

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Alexa, tell VoxSnap to play "3 Things to Consider when Performance-Testing for Data Networking and Telecommunications Systems"

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TechnologySoftware Testing

3 Things to Consider when Performance-Testing for Data Networking and Telecommunications Systems

Testing professionals working on infrastructure systems found in data networking or telecommunications companies face big challenges in IT automation software as they work to keep their

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Alexa, tell VoxSnap to play "Three Ways to Set up Performance Tests in the Cloud"

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TechnologySoftware Testing

Three Ways to Set up Performance Tests in the Cloud

Teams adopting Agile development practices typically embrace open-source tools, reiterative development lifecycles and short sprint planning to help them minimize bottlenecks and releas

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Alexa, tell VoxSnap to play "Performance Testing Matters in Pharma"

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TechnologySoftware Testing

Performance Testing Matters in Pharma

If your pharmaceutical company is like most, you likely rely on business-critical applications to process millions of on-demand transactions for a large and prolific user base. The risk

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Alexa, tell VoxSnap to play "Five reasons why a Test Center of Excellence matters in modern software test automation"

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TechnologySoftware Testing

Five reasons why a Test Center of Excellence matters in modern software test automation

It’s easy to see the appeal of open source. It’s free, readily available, and easy to use, modify and distribute. There also are lots of options, including Selenium, Apache JMeter, Web

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Alexa, tell VoxSnap to play "3 Things to know when applying Machine Learning & Artificial Intelligence to QA Test Automation"

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TechnologySoftware Testing

3 Things to know when applying Machine Learning & Artificial Intelligence to QA Test Automation

Today some forward-thinking Agile teams are starting to probe new ways of wielding machine-learning tactics. Just think about the typical day in the life of a software developer writing

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Alexa, tell VoxSnap to play "Open Source Testing for Microservices"

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TechnologySoftware Testing

Open Source Testing for Microservices

These days product companies around the world depend on cloud technologies to sell products quickly and efficiently. With fewer people sitting in front of a computer to buy online these

From BlazeMeter

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Alexa, tell VoxSnap to play "Test for Peak Performance, Continuously"

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TechnologySoftware Testing

Test for Peak Performance, Continuously

“Black Friday” and “Cyber Monday” are great for online shoppers looking for hot deals. But for busy DevOps teams, these Peak Events Readiness can be times of high risk and high reward a

From BlazeMeter

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Alexa, tell VoxSnap to play "Tailor your Test CoE for Agile Development"

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TechnologySoftware Testing

Tailor your Test CoE for Agile Development

Today’s test CoEs face a dilemma. Software testing has never been more important. But testing processes haven’t kept up with Agile and continuous software delivery trends. Instead of fa

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Alexa, tell VoxSnap to play "Save millions from costly software delivery delays"

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TechnologySoftware Testing

Save millions from costly software delivery delays

In our blog series on the challenges facing today’s testing Center of Excellence (CoE), we’ve shown how making the move to an open-source testing platform can ensure your testing team’s

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Alexa, tell VoxSnap to play "Banish the Fear of Testing Failures"

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TechnologySoftware Testing

Banish the Fear of Testing Failures

What do the IRS, Meghan Markle and Macy’s have in common? They’ve all been involved in high-profile website crashes. The IRS made headlines this spring when its website crashed as last-

From BlazeMeter

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Alexa, tell VoxSnap to play "Proliferation and Complexity in Agile Delivery Made Tenable"

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Proliferation and Complexity in Agile Delivery Made Tenable

Application performance testing is shifting left – and with good reason. Studies show that when testing becomes an integral part of the Agile development process, you reduce time to dep

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Alexa, tell VoxSnap to play "Startup Playbook - Closing Thought"

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BusinessHow to Start a Startup

Startup Playbook - Closing Thought

Remember that at least a thousand people have every great idea. One of them actually becomes successful. The difference comes down to execution. It’s a grind, and everyone wishes there

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Fundraising"

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BusinessHow to Start a Startup

Startup Playbook - Fundraising

Most startups raise money at some point. You should raise money when you need it or when it’s available on good terms. Be careful not to lose your sense of frugality or to start solving

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Making Money"

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BusinessHow to Start a Startup

Startup Playbook - Making Money

Oh yes, making money. You need to figure out how to do that. The short version of this is that you have to get people to pay you more money than it costs you to deliver your good/servic

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Competitors"

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BusinessHow to Start a Startup

Startup Playbook - Competitors

A quick word about competitors: competitors are a startup ghost story. First-time founders think they are what kill 99% of startups. But 99% of startups die from suicide, not murder. Wo

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Hiring & Managing"

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BusinessHow to Start a Startup

Startup Playbook - Hiring & Managing

Hiring is one of your most important jobs and the key to building a great company (as opposed to a great product). My first piece of advice about hiring is don’t do it. The most success

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Jobs of the CEO"

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BusinessHow to Start a Startup

Startup Playbook - Jobs of the CEO

Earlier I mentioned that the only universal job description of the CEO is to make sure the company wins. Although that’s true, I wanted to talk a little more specifically about how a CE

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Focus & Intensity"

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BusinessHow to Start a Startup

Startup Playbook - Focus & Intensity

If I had to distill my advice about how to operate down to only two words, I’d pick focus and intensity. These words seem to really apply to the best founders I know.

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Growth"

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BusinessHow to Start a Startup

Startup Playbook - Growth

Growth and momentum are the keys to great execution. Growth (as long as it is not “sell dollar bills for 90 cents” growth) solves all problems, and lack of growth is not solvable by any

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Great Execution"

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BusinessHow to Start a Startup

Startup Playbook - Great Execution

Although it’s necessary to build a great product, you’re not done after that. You still have to turn it into a great company, and you have to do it yourself—the fantasy of hiring an “ex

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - A Great Product"

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BusinessHow to Start a Startup

Startup Playbook - A Great Product

Here is the secret to success: have a great product. This is the only thing all great companies have in common. If you do not build a product users love you will eventually fail. Yet fo

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - A Great Team"

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BusinessHow to Start a Startup

Startup Playbook - A Great Team

Mediocre teams do not build great companies. One of the things we look at the most is the strength of the founders. When I used to do later-stage investing, I looked equally hard at the

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - The Idea"

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BusinessHow to Start a Startup

Startup Playbook - The Idea

One of the first things we ask YC companies is what they’re building and why. We look for clear, concise answers here. This is both to evaluate you as a founder and the idea itself. It’

From Y Combinator

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Alexa, tell VoxSnap to play "Startup Playbook - Intro"

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BusinessHow to Start a Startup

Startup Playbook - Intro

We spend a lot of time advising startups. Though one-on-one advice will always be crucial, we thought it might help us scale Y Combinator if we could distill the most generalizable part

From Y Combinator

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Alexa, tell VoxSnap to play "How to Build and Execute Performance Tests Before Black Friday and Cyber Monday"

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TechnologySoftware Testing

How to Build and Execute Performance Tests Before Black Friday and Cyber Monday

Have you already started load testing for Black Friday? If not, don’t worry. There is still enough time to discover bottlenecks and fix them. But don’t wait any longer - testing your

From BlazeMeter

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Alexa, tell VoxSnap to play "Five ways to prepare your Test Center of Excellence to be Open Source, Enterprise Ready"

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TechnologySoftware Testing

Five ways to prepare your Test Center of Excellence to be Open Source, Enterprise Ready

As a QA manager or director of a Testing Center of Excellence (CoE), you likely are always on the hunt for continuous testing processes that can help you deliver quality software more r

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Alexa, tell VoxSnap to play "3 Things to Remember When Performance Engineering for a DevOps Practice"

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TechnologySoftware Testing

3 Things to Remember When Performance Engineering for a DevOps Practice

In today’s competitive world, quality with speed is a must. And that makes DevOps a necessity for businesses navigating a dynamic, ever-changing environment. DevOps practices focus on r

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Alexa, tell VoxSnap to play "Eight reasons why Open Source helps improve test coverage for your Test CoE"

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TechnologySoftware Testing

Eight reasons why Open Source helps improve test coverage for your Test CoE

Today, everyone is looking for ways to get top-quality software releases to market faster. The solution, of course, is to test early, test often and test everything through test automat

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Alexa, tell VoxSnap to play "Remove QA Bottlenecks with Automated API Testing"

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TechnologySoftware Testing

Remove QA Bottlenecks with Automated API Testing

We recently introduced the Center of Developer Excellence (CoDE), CA’s vision for how the Test Center of Excellence (CoE) can address the disconnect between continuous software delivery

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Alexa, tell VoxSnap to play "Make the change to open source, with peace of mind"

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TechnologySoftware Testing

Make the change to open source, with peace of mind

Application performance testing is shifting left and with good reason. Studies show that making testing an integral part of the Agile development process can boost application quality a

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Alexa, tell VoxSnap to play "The Fundamentals of Website Redesign – A Case Study"

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Marketing

The Fundamentals of Website Redesign – A Case Study

It’s not uncommon to finish a website redesign project only to look back and think, “I would have done things differently if I’d known what I know today.”

From Toptal

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Alexa, tell VoxSnap to play "How Kettlebell Kings Uses Instagram Stories to Grow its Revenue"

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MarketingSocial Media

How Kettlebell Kings Uses Instagram Stories to Grow its Revenue

“We all had what I guess you call ‘real jobs’,” Jay Perkins told me. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to ha

From Buffer

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Alexa, tell VoxSnap to play "Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement"

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Marketing

Out of Home’s Remarkable Shift from Media Measurement to Audience Measurement

The inventor of the Segway, Dean Kamen once said, “Every once in a while, a new technology, an old problem, and a big idea turn into an innovation” Out of Home media is currently on the

From EMC Outdoor

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Alexa, tell VoxSnap to play "The True ROI of UX: Convincing the Executive Suite"

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Business

The True ROI of UX: Convincing the Executive Suite

High-quality customer experience (CX) is arguably the most effective way to drive engagement, spending, and loyalty for any business. User experience (UX)—the term applied more in the c

From Toptal

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Alexa, tell VoxSnap to play "How to Break 5 Soul-Sucking Technology Habits"

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MarketingUser Behavior

How to Break 5 Soul-Sucking Technology Habits

Nir’s Note: In this last in a series of guest posts on the topic of technology habits, Jason Shah shares practical tips he used to regain control over his devices and break bad habits.

From Nir And Far

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Alexa, tell VoxSnap to play "Why Should You Include Out of Home in Your Media Plan?"

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Marketing

Why Should You Include Out of Home in Your Media Plan?

Why Should You Include Out of Home in Your Media Plan? In this increasingly digital age, why should you be including Out of Home media? Why consider OOH when digital online and mobile

From EMC Outdoor

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 4: Lead Generation"

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Marketing

Marketing to Doctors, Part 4: Lead Generation

This is the fourth article in a five-part series on marketing to doctors. In this post, we’ll talk about how to reach your physician audience and capture leads. Previously we talked abo

From glassCanopy

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Alexa, tell VoxSnap to play "Who’s Really Addicting You to Technology?"

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MarketingUser Behavior

Who’s Really Addicting You to Technology?

“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recent essay in The New York Times. It’s a common complaint these days. A steady stream of

From Nir And Far

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Alexa, tell VoxSnap to play "This Will Be the Last Article You Read"

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MarketingUser Behavior

This Will Be the Last Article You Read

If the Internet had a voice, I am fairly certain it would sound like the HAL 9000 from 2001: A Space Odyssey.

From Nir And Far

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Alexa, tell VoxSnap to play "The Real Reason You’re Addicted to Your Phone"

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MarketingUser Behavior

The Real Reason You’re Addicted to Your Phone

Do you constantly check your smartphone to see if you’ve received messages or notifications on Facebook? Does your phone distract you from your studies or work? Do your friends, parents

From Nir And Far

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Alexa, tell VoxSnap to play "Time for Digital Hat Racks"

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MarketingUser Behavior

Time for Digital Hat Racks

The first thing Don Draper does when he gets to his office is give his busty secretary a suggestive wink. The second thing he does is take off his fedora. Finally, depending on the seve

From Nir And Far

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Alexa, tell VoxSnap to play "4 Simple Things I Did to Control My Bad Tech Habits"

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MarketingUser Behavior

4 Simple Things I Did to Control My Bad Tech Habits

It’s 2 AM and you’re exhausted, but unable to sleep. You’ve been cycling through Facebook, email, and other online media for hours. You want to stop, but you can’t. This technology-indu

From Nir And Far

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Alexa, tell VoxSnap to play "The Unbelievable Future of Habit-Forming Technology"

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MarketingUser Behavior

The Unbelievable Future of Habit-Forming Technology

Nir’s Note: Jane McGonigal is a game designer at The Institute for the Future and bestselling author of Reality is Broken and SuperBetter. She spoke at the Habit Summit in April. In thi

From Nir And Far

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Alexa, tell VoxSnap to play "What is Out of Home Media? - An Introduction"

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Marketing

What is Out of Home Media? - An Introduction

What is Out of Home Media? Well... Billboards right? There… that was easy. Hold up, not so fast … When we talk to advertisers that are new to the Out of Home advertising category, th

From EMC Outdoor

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Alexa, tell VoxSnap to play "Emerging Trends That Will Shape the Future of Digital Out of Home"

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Marketing

Emerging Trends That Will Shape the Future of Digital Out of Home

On July 1, 1941 before the broadcast of a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies (Go Phils!) Bulova watches ran the first official, paid television adv

From EMC Outdoor

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Alexa, tell VoxSnap to play "The Secret Marketing Power of Evolutionary Psychology"

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MarketingUser Behavior

The Secret Marketing Power of Evolutionary Psychology

Nir’s Note: Gad Saad is a professor of marketing at Concordia University and the author of The Consuming Instinct. He spoke at the Habit Summit in April. In this interview with Max Ogle

From Nir And Far

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Alexa, tell VoxSnap to play "Strange Sex Habits of Silicon Valley"

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MarketingUser Behavior

Strange Sex Habits of Silicon Valley

My wife put our daughter to bed, brushed her teeth, and freshened up before bed. Slipping under the covers, we exchanged glances and knew it was time to do what comes naturally for a co

From Nir And Far

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Alexa, tell VoxSnap to play "Escape From Message Hell"

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MarketingUser Behavior

Escape From Message Hell

We are caught in an endless cycle of messaging hell and the pattern is always the same. First, a new communication system is born — take email or Facebook, for example. Ease-of-use help

From Nir And Far

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Alexa, tell VoxSnap to play "Realizing the Full Potential of Out Of Home Media"

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Marketing

Realizing the Full Potential of Out Of Home Media

What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars

From EMC Outdoor

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Alexa, tell VoxSnap to play "User Growth and Engagement: A Hacker Metric"

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MarketingUser Behavior

User Growth and Engagement: A Hacker Metric

If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to build stuff, the cacophony of recent press is just more noise. That’s why when my fr

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Alexa, tell VoxSnap to play "User Investment: Make Your Users Do the Work"

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MarketingUser Behavior

User Investment: Make Your Users Do the Work

The belief that products should always be as easy to use as possible is a sacred cow of the tech world. The rise of design thinking, coinciding with beautiful new products like the iPho

From Nir And Far

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Alexa, tell VoxSnap to play "Choosing the Best Name for your Company or Product"

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Marketing

Choosing the Best Name for your Company or Product

So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than

From ThinkResults Marketing

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 3: Content Marketing"

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Marketing

Marketing to Doctors, Part 3: Content Marketing

This is the third of a five-part series on marketing to doctors. In this post, we’ll examine how to develop effective content to reach your physician audience. Previously we talked abou

From glassCanopy

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Alexa, tell VoxSnap to play "Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend"

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MarketingUser Behavior

Why ‘Assistant-As-App’ Might Be the Next Big Tech Trend

Whenever I feel uncomfortable writing about a topic, that’s when I know I should write about it. So here goes. This article is about how a new way of designing apps changed my life. But

From Nir And Far

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Alexa, tell VoxSnap to play "Why People Check Their Tech at the Wrong Times"

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MarketingUser Behavior

Why People Check Their Tech at the Wrong Times

Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaurant. Everyone is enjoying the food and conversation when someone decides to take out

From Nir And Far

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Alexa, tell VoxSnap to play "Personalized eCommerce Is Already Here, You Just Don’t Recognize It"

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MarketingUser Behavior

Personalized eCommerce Is Already Here, You Just Don’t Recognize It

Reading Leena Rao’s recent article on Techcrunch about the personalization revolution, you get the sense that the tech world is waiting for a bus that isn’t coming. Rao quotes well-know

From Nir And Far

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Alexa, tell VoxSnap to play "What Triggers The Best Word of Mouth Marketing?"

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MarketingUser Behavior

What Triggers The Best Word of Mouth Marketing?

Whether you run a small business or work for a large one, and whether you sell a product or offer a service, everyone wants their stuff to catch on. More users, more sales, and more gr

From Nir And Far

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Alexa, tell VoxSnap to play "The Tesla Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Tesla Story - How to Be The Startup Hero by Tim Draper

Ian Wright came to pitch his new business, Wright Motors. We met at DFJ’s offices on Sand Hill Road in Menlo Park, California. He brought with him an invention that was strung together

From Tim Draper

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Alexa, tell VoxSnap to play "The Six Californias Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Six Californias Story - How to Be The Startup Hero by Tim Draper

When California passed Proposition 30 that allowed the state to go back and tax people more for their income earned the year before, several of my friends decided to leave the state.

From Tim Draper

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Alexa, tell VoxSnap to play "The Skype Video Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Skype Video Story - How to Be The Startup Hero by Tim Draper

I was fascinated by the new peer to peer technology that allowed people to share files. I met with Napster, Streamcast, and Grokster as I searched the industry. I had gotten the distinc

From Tim Draper

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Alexa, tell VoxSnap to play "The Hotmail Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Hotmail Story - How to Be The Startup Hero by Tim Draper

Sabeer Bhatia and Jack Smith were two 26 year olds. Sabeer was a confident Indian who commanded certainty with his every word. Jack was a focused engineer who believed that he could mak

From Tim Draper

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Alexa, tell VoxSnap to play "The Story of Sandhill Road - Tim Draper"

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FinanceVenture Capital

The Story of Sandhill Road - Tim Draper

I remember walking around with Tom Ford when he owned 3000 Sand Hill Road, which at the time was the most famous address for venture capitalists (now it might be Rosewood or Hero City i

From Tim Draper

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Alexa, tell VoxSnap to play "The Napster Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Napster Story - How to Be The Startup Hero by Tim Draper

One instance of fear killing off a great company was in the case of Napster. I was familiar with the case since one of our network partners, Draper Atlantic, had made the first converti

From Tim Draper

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Alexa, tell VoxSnap to play "The Defy Prison Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Defy Prison Story - How to Be The Startup Hero by Tim Draper

Defy is a non-profit organization that encourages prisoners and ex-prisoners to learn to become entrepreneurs. People who have spent time in prison have a very difficult time getting a

From Tim Draper

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Alexa, tell VoxSnap to play "The Yahoo Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Yahoo Story - How to Be The Startup Hero by Tim Draper

Here is a story about my own failure to act. My father introduced me to Jerry Yang and David Filo. They were leaving their PhD programs at Stanford University to start a little business

From Tim Draper

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Alexa, tell VoxSnap to play "The Harvard Business School Reunion Story - How to Be The Startup Hero by Tim Draper"

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BusinessEntrepreneurship

The Harvard Business School Reunion Story - How to Be The Startup Hero by Tim Draper

In the spirit of making short-term sacrifices for long-term success, I use my class at Harvard Business School as an example. I have kept in touch with a few of my classmates, but mostl

From Tim Draper

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Alexa, tell VoxSnap to play "The Billion Dollar Mind Trick: An Intro to Triggers"

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MarketingUser Behavior

The Billion Dollar Mind Trick: An Intro to Triggers

Yin asked not to be identified by her real name. A young addict in her mid-twenties, she lives in Palo Alto and, despite her addiction, attends Stanford University. She has all the comp

From Nir And Far

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Temptation

How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is

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Alexa, tell VoxSnap to play "The Psychology of Notifications: How to Send Triggers that Work"

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The Psychology of Notifications: How to Send Triggers that Work

In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a si

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Alexa, tell VoxSnap to play "Where is the Web Going?"

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Where is the Web Going?

Within the next few years, technology will improve your life in ways you can scarcely imagine. But if you’re looking for where we’re headed, it’s useful to know where we’ve been and mo

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Alexa, tell VoxSnap to play "Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business"

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Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business.

From Buffer

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Alexa, tell VoxSnap to play "Where Have The Users Gone?"

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Where Have The Users Gone?

Step 1: Build an app. Step 2: Get users hooked to it. Step 3: Profit. It sounds simple and, given our umbilical ties to cell phones, social media, and email inboxes, it may even sound p

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Alexa, tell VoxSnap to play "Designing to Reward our Tribal Sides"

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Designing to Reward our Tribal Sides

We are a species that depend on one another. Scientists theorize humans have specially adapted neurons that help us feel what others feel, providing evidence that we survive through our

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Alexa, tell VoxSnap to play "Are Companies Too Obsessed With Growth? How to Measure Habits"

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Are Companies Too Obsessed With Growth? How to Measure Habits

Imagine an entrepreneur showed you the graph to the right for his new app called, “PinterestForDogs.”

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The Next Secrets of the Internet

Right now, someone is tinkering with a billion dollar secret — they just don’t know it yet. “What people aren’t telling you,” Peter Thiel taught his class at Stanford, “can very often g

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Alexa, tell VoxSnap to play "Paid Media: Should You Invest in Ads with Brand Keywords in Google?"

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Paid Media: Should You Invest in Ads with Brand Keywords in Google?

You’re probably not going to find your web pages ranked at the top of Google results pages simply because you created awesome content and optimized it for search.

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Alexa, tell VoxSnap to play "What Is, and Is Not, Your Product’s Job"

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What Is, and Is Not, Your Product’s Job

Recently, my mom came for a visit. She read my blog and discovered her son has a crazy habit of running barefoot. After some convincing, she begrudgingly accepted my rationale, especi

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Alexa, tell VoxSnap to play "Go Ask Grandma: How To Design For Normals"

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Go Ask Grandma: How To Design For Normals

As web watchers, entrepreneurs, and investors search for the next big thing, they’d be wise to focus on innovations that can be easily adopted by technology novices. A recent string of

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How to Turn Visitors into Users

Before you can change the world, before your company can IPO, before getting millions of loyal users to wonder how they ever lived without your service, people need to onboard through a

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Alexa, tell VoxSnap to play "The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed"

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The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

The Facebook algorithm is constantly evolving in order to provide a better experience for users. But few changes to the algorithm have sparked as much interest and conversation as the

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How Facebook Marketing is Changing

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard university students in February 2004. And looking ahead, the Facebook of five ye

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Alexa, tell VoxSnap to play "Mass Persuasion, One User At A Time"

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Mass Persuasion, One User At A Time

Marketers are increasingly personalizing their products and services to meet their customers’ changing needs. But customization used in conjunction with powerful persuasion techniques i

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Alexa, tell VoxSnap to play "The Bitcoin Story - Tim Draper"

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FinanceVenture Capital

The Bitcoin Story - Tim Draper

It wasn’t until 2011 when I discovered Bitcoin. Bitcoin was a new currency. One that could be used to store value and pay for anything, not just for advancement in a video game. It was

From Tim Draper

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How to Scale Lead Generation Using Social Media Content

Lead generation is an important task for any marketing department. And for most companies, lead generation means focusing on creating lead capture forms and driving traffic back to tho

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Alexa, tell VoxSnap to play "How Technology is Like Bug Sex"

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How Technology is Like Bug Sex

When considering our complex relationship with technology, perhaps it is useful to reflect upon the plight of one particular bug, the male julodimorpha beetle, who like us at times, can

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Alexa, tell VoxSnap to play "What You Don't Know About Human Intuition Can Hurt You"

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What You Don't Know About Human Intuition Can Hurt You

A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and was puzzled by a particular behavior he observed there. Park visitors were standing in

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 2: Messaging & Segmentation"

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Marketing

Marketing to Doctors, Part 2: Messaging & Segmentation

This is the second of a five-part series on marketing to doctors. In this post, we’ll look at some of the factors to consider in developing your messaging and segmentation.

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Alexa, tell VoxSnap to play "Marketing to Doctors, Part 1: Defining the Challenge"

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Marketing to Doctors, Part 1: Defining the Challenge

This is the first of a five-part series on marketing to doctors. In this post, we’ll look at the some of the reasons marketing to doctors is so hard. In future posts, we’ll examine segm

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Alexa, tell VoxSnap to play "GDPR - What Growth People Need To Know"

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GDPR - What Growth People Need To Know

The law is designed to safeguard data privacy for EU citizens, and applies to any business with EU users or customers, regardless of whether the business is based in the European Union

From Reforge

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Ready to Launch? Four Simple Questions to Ask Before Launching Your Product

Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time. There’s a pop

From ThinkResults Marketing

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Alexa, tell VoxSnap to play "The Future is Driven by Interface Changes"

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The Future is Driven by Interface Changes

What do motorized vehicles, broadband internet, and smartphones have in common? These technologies all introduced new forms of user interface, transforming its user’s daily lives and be

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Alexa, tell VoxSnap to play "How to Boost Desire Using the Psychology of Scarcity"

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How to Boost Desire Using the Psychology of Scarcity

Interested in boosting customer desire? A classic study that demonstrates the psychology of scarcity reveals an interesting quirk of human behavior that may hold a clue.

From Nir And Far

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Alexa, tell VoxSnap to play "The Two Words that Created a #1 App: “Yes, And”"

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The Two Words that Created a #1 App: “Yes, And”

In improv comedy, there are really only two words that matter: “Yes, and.” You share a premise, form a scene, create a character, and if everything works out right, kill the audience. T

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Alexa, tell VoxSnap to play "Getting Over Your Fear of Missing Out"

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Getting Over Your Fear of Missing Out

Although the terminology has only recently been added to our lexicon, experiencing FoMO is nothing new. Most people at one time or another have been preoccupied by the idea that someon

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Alexa, tell VoxSnap to play "How Successful Companies Design for Users’ Multi-Device Lives"

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How Successful Companies Design for Users’ Multi-Device Lives

We live in a world where the number of connected devices is growing on a daily basis at an immense rate, with people constantly switching between these devices (PCs, smartphones, tablet

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Alexa, tell VoxSnap to play "Nostalgia: A Product Designer’s Secret Weapon"

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Nostalgia: A Product Designer’s Secret Weapon

Nostalgia is powerful. Simply mentioning the names of childhood toys, old TV shows, classic video games, and other pastime activities often instigate an emotional response, reminiscence

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Good Products Start With Good Questions

Monday of the sprint week begins with an exercise we call “Start at the End”. It’s a look ahead—to the end of the sprint and beyond. You and your team will lay out the basics: your long

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Alexa, tell VoxSnap to play "3 Ways I Use Technology to Find Happiness"

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3 Ways I Use Technology to Find Happiness

In Moneyball, Michael Lewis tells the story of Billy Bean, the general manager of the Oakland Athletics who transformed the A’s using sabermetrics, the data-driven approach to understan

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Alexa, tell VoxSnap to play "3 Ways to Make Better Decisions Using “The Power of Noticing”"

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MarketingUser Behavior

All it takes is a quick look at your landing pages on a browser-enabled phone or tablet to understand the challenges your visitors face.

Not sure if your website is mobile-friendly?

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Alexa, tell VoxSnap to play "What Wikipedia Can and Cannot Do For Your Business Part One"

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What Wikipedia Can and Cannot Do For Your Business Part One

There are two things businesses should realize when they’re looking to leverage Wikipedia to drive website traffic

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Alexa, tell VoxSnap to play "Build your Own SEO Reporting Dashboard"

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MarketingSEO

Build your Own SEO Reporting Dashboard

How Does My Site Rank in Google? As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s

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Alexa, tell VoxSnap to play "B2B Lead Generation. The Power of Online Tools to Drive Targeted Traffic Year-Over-Year"

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MarketingSEO

B2B Lead Generation. The Power of Online Tools to Drive Targeted Traffic Year-Over-Year

Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools.

THE RESULT There’s no question that online tools take effort to de

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Alexa, tell VoxSnap to play "Simple Data-Driven Strategies to Fast-Track Lead Generation"

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Marketing

Simple Data-Driven Strategies to Fast-Track Lead Generation

In this post, I want to put the points I just made together, break down the website lead generation process to its simplest form, and share four approaches that focus on website analyti

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Alexa, tell VoxSnap to play "Getting High on Google Search: The 3 Secrets to Success in Organic Rankings"

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MarketingSEO

Getting High on Google Search: The 3 Secrets to Success in Organic Rankings

Appeal to both people and search engines. If search engines can’t find you – people won’t either!

Everyone’s searching for everything on Google. They’re going to find the company and

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Alexa, tell VoxSnap to play "Get High on Google: The Foundation of SEO and Keyword Use"

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MarketingSEO

Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic. We created this checklist base

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Alexa, tell VoxSnap to play "3 Common Mistakes that Slash Website Lead Generation"

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3 Common Mistakes that Slash Website Lead Generation

There are many elements to consider when managing a B2B website when the primary focus is on lead generation. 3 Most Common Mistakes 1 – IGNORING A HIGH HOMEPAGE BOUNCE RATE

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Alexa, tell VoxSnap to play "Best Practices for Optimizing PDF Files"

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Best Practices for Optimizing PDF Files

In the world of SEO optimization, PDFs often get short shrift.

The big myth that search engines can’t digest PDF content used to be the case years ago, but the search engines have co

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Alexa, tell VoxSnap to play "Actionable Analytics. What are the Key Metrics When Analyzing Your Website Data?"

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MarketingSEO

There’s not much you can’t outsource these days – and for good reason. Outsourcing (using outside firms to handle important functions for your business) is a pretty sweet deal for any

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Finance

This is an excerpt from our latest guide, the eCommerce Guide to Improve CAC, LTV, and Conversions on Mobile. Download the full guide here.

For eCommerce marketers, mobile has never

From Branch Metrics

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HealthNutrition

Am I eating right? Two Body Weight Principles Everyone Should Know

How many calories should I eat? Seriously though, how much? There are two fundamental principles to food consumption in ‘Nutritional Science’. The BMR Formula and The Harris Benedict E

From MealPro

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HealthNutrition

10 Surprising Protein Foods

Protein is a vital macronutrient that is essential for everything from healthy hair and nails, to yes, encouraging muscle growth. Plus, it helps you feel fuller longer by taking more ti

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Self-ImprovementMindfulness

Happiness Trail

About a month ago I started to study Music for Minors II and it brought me back to my childhood. I grew up in a musical home with a lot of joy. I joined a band as a child, going toget

From NeuroSUCCESSology

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Health

5 Tips to Revamp

Your holiday gift guide for the health nuts in your life. Thanksgiving has passed and the holiday season is among us. It is time to buy gifts for family, friends and coworkers. This o

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Health

Find Peace of Mind Through Fitness

Your guide to finding peace of mind through fitness. It’s time to change our attitude about fitness so that it can bring us peace of mind. Often times being healthy and staying fit is

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Health

The Best Breakfast Foods

A good breakfast fuels you up and gets you ready for the day. It is well known that breakfast is the most important meal of the day, but we don’t always treat it as such. It often time

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Alexa, tell VoxSnap to play "5 Calorie Busting Workouts"

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Health

5 Calorie Busting Workouts

Overall fitness is strategic a balance of many things, and working out is a big part of that equation. As we ring in the New Year many of us will be thinking about our fitness resolutio

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Alexa, tell VoxSnap to play "Reduce Inflammation with These 6 Tips"

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Health

Reduce Inflammation with These 6 Tips

Inflammation is one of those words that we hear often, but we don’t know much about; it is ominous and mysterious. However, it is actually one of the root causes behind many conditions

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Alexa, tell VoxSnap to play "Post-Workout Recovery Tips"

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Health

Post-Workout Recovery Tips

Your guide to the perfect post-workout routine. We all know that exercise is important for both mental and physical health. However, we often times forget that what we do before and af

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Alexa, tell VoxSnap to play "Tips to Achieve Your New Years Resolutions"

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Health

Tips to Achieve Your New Years Resolutions

“Always bear in mind that your own resolution to succeed is more important than any other”

The holidays are coming to an end, but it’s time to look forward to the New Year! As we app

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Alexa, tell VoxSnap to play "The Benefits of Living an Active Lifestyle"

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Health

The Benefits of Living an Active Lifestyle

The greatest wealth is health. – Virgil

We are constantly told to live an active lifestyle, but why? And what does that look like?

The good news is, living an active lifestyle is

From GoTime

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Alexa, tell VoxSnap to play "How to securely recycle or dispose of your SSD"

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TechnologySecurity

How to securely recycle or dispose of your SSD

Solid State Drives (SSDs) are fast and efficient. More new computers than ever come with them, and many of us have upgraded our existing PCs and Macs to them to get better performance o

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Alexa, tell VoxSnap to play "A Guide to Your Lunch Hour Workout"

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Health

A Guide to Your Lunch Hour Workout

It’s not about having time to exercise, it’s about making time to exercise.

Now that summer has ended, most of us are back to our regular routines. It may seem as if the days are ge

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Alexa, tell VoxSnap to play "Get Back on Track with Your Nutrition"

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Health

Get Back on Track with Your Nutrition

Getting healthy is a careful balance of exercising, eating well, and keeping your mental health in check. In order to work our way towards total health, we focus today on nutrition and

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Alexa, tell VoxSnap to play "Big Data is not about the Data. It is about the Analytics"

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TechnologyBig Data

Big Data is not about the Data. It is about the Analytics

The title is a very popular quote on big data by Gary King, a professor at Harvard University. Every business understands the power of data, but very few are able to successfully harnes

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